北京招聘

Main purpose of the job



Drive Brand(s) Tmall China sales and growth

Drive Brand(s) sell-through on Tmall and effectively manage inventory level

Enhance Brand(s) awareness and equity

Coordinate with TP (if needed) and logistic vendor

Create brand community and followers on social media for the Brand(s)



Main responsibility

I. Tmall management

1) Develop and manage Tmall marketing budget

2) Based on sales targets, sell-through performance and market trend, merchandise (width, depth, size run) respective seasonal products, develop product flow, align pricing and product range with Brand(s) China distributor (if the case), and place product orders for ecommerce shop

3) Effectively develop promotion campaigns to manage inventory (in-season and past season products)

4) Provide necessary product information to TP (if needed)

5) Coordinate with the TP (if needed) to maintain user’s interface

6) Work jointly with TP (if needed) to generate and reconcile weekly and/or monthly sales, traffic, marketing budget, inventory and finance performance reports for HQ

7) Work and Brand’s social media and marketing team to effective plan product launch schedules and campaigns

8) Coordinate with TP (if needed) to ensure that products, price, and launch schedule are aligned and that grassroot events and retail activations are captures on Brand(s) owned digital assets (corporate website, wechat, weibo, and others)

9) Work with Full Jet Administration Manager to coordinate prompted and accurate product delivery from the Brand(s) designated factories to TP (if needed) warehouse

II. Manage Social Media marketing and Corporate website

1) Manage social media marketing

2) Develop social media marketing budget

3) Work with creative agency on campaigns and content creation

4) Manage Brand Specialist to manage and implement strategies to drive traffic and awareness

5) Manage Brand Specialist to manage campaigns to keep social media platforms fresh and attractive

6) Manage Brand Specialist to manage corporate website in accordance with brand’s HQ guidelines



Skills and requirement

1) Excellent project management skills: being able to handle multiple tasks at the same time

2) Strong retail business sense and knowledgeable of ecommerce market development in China

3) Solid product knowledge with experience in merchandising

4) Experience managing social media marketing

5) Experienced in developing marketing budgets and sales budget

6) Good understanding of retail business (sell in to sell-through)

7) Experienced in working with marketing and media agencies and TP

8) Good at problem solving

9) Entrepreneurial: able and willing to work in a small size start-up organization where versatility is a must and where one is asked to multitask. Can take initiatives

10) High level of integrity and loyalty

Since 1993, McAllen International began its project-based services in China. And, McAllen International Shanghai was established in July 1999 in Shanghai.

We are business solution provider to support foreign business success in China, and we are specialized in professional retained executive search, is dedicated to serving the Recruitment needs of international businesses operating in China.

Our Team is managed and staffed by professionals with in-depth Executive Search experience and extensive foreign company management expertise.

Our Mission Statement

McAllen International China seeks to be a strategic partner to our clients by helping them become more competitive and successful in the market economies of Greater China Region.

To achieve this end, McAllen deliberately focuses on our clients’ real business needs and provides practical and value-added solutions to ensure the effectiveness and expected growth of positive impact on our clients’ business.

Our Value

International Perspective and Resources We serve our clients any time, any place – supporting them with practical and leading-edge resources and approaches.

Quality In everything we do, quality is our fundamental concerns for delivering effective solution.

People We build-up teams of the best people who offer the best services and expertise to our community.

Clients We dedicate to improvement of clients’ growth and commit to bettering our clients’ business position.

Knowledge/Expertise Our first task is to train and develop our people to possess leading knowledge and industry-specific expertise to our clients’ competitive advantage.

Partnership As a partnership, we understand the value of real clients’ business needs.