北京招聘

Job description

1. The Performance Marketing Professional has end to end responsibility for Analytic platform marketing program planning through to execution. The Performance Marketing Professional is accountable to the analytic brand and customer set business leaders for delivering agreed to levels of program results.

2. Develop the program strategy and execution plan which supports the AP business strategy/objectives and integrates the right mix of Demand Generation, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.

3. Collaborates with marketing discipline peers (MM, MI, MO, communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace.

4. Create a plan that encompasses a 360-degree execution plan

5. Executes Analytic Platform campaigns and supporting tactics, monitors pipeline performance, and takes corrective action.

6. Manage the program budget to an expected ROI and achieve/exceed the program objectives

7. Owns and manages agency and vendor relationships in support of the integrated program plan

Required Skills

1. 3-5 years of sales / marketing experience in major IT or technology companies, previous record as a software marketing manager, solution sales or consultant for IT project, especially big data and analytics would be highly preferred

2. Understanding analytics and new buyers is highly desired

3. Project management and budget management is essential for the role, real-world experience for different marketing methods, including event, digital, social and media buying etc would be plus

4. Strong communication skills, team work spirit and leadership

5. Strong self-motivation and pressure handling skill

6. Self learning skill and quickly adapt to a fast changing environment

7. Fluent English in both written and spoken.

Required

Bachelor's Degree, MBA is plus

At least 3 years experience in Professional expertise

English: Fluent

Chinese simplified: Fluent

Required

Bachelor's Degree

English: Fluent

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

IBM（国际商业机器公司），创立于1911年，是全球 IT 产业一家百年企业, 也是全球规模最 大的科技公司之一，业务遍及170多个国家和地区。IBM 转型成为一家认知解决方案和云平台公司，持续借助创新科技、行业专长、诚信助力商业和社会发展。2018年全年总营收达796亿美元。每年在研发领域的投资超过60亿美元。