数字营销&CRM经理(电商)
广州梦特娇商业有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2012-09-07
- 工作地点:广州
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:市场/营销/拓展经理 业务拓展主管/经理
职位描述
主要职责 Main Responsibilities:
1. 数字营销 Digital Marketing
1.1 在线营销活动 Online Marketing Campaigns
To build a portfolio of specialized digital marketing & communications agencies.
To develop and implement online marketing campaigns.
To identify the optimum mix of digital tactics to reach out the objectives.
To roll out and monitor campaigns.
To analyze and strive for constant improvement of campaigns' efficiency and contacts' quality.
To report to BI&C and E-shop Management, at least on a quarterly basis.
1.2 社交媒体的维护 Social Media Maintenance
To initiate and spearhead the brand's presence on Chinese social media.
To recommend and set up accounts on relevant platforms.
To create, post and update content on all platforms on a daily basis and in liaison with ePR agency.
To originate special features for the blog of the e-shop on a bi-weekly to monthly basis.
2. CRM管理 CRM Management
2.1 CRM项目 CRM programs
To formulate and implement emailing campaigns.
In accordance with the e-shop management, elaborate clear marketing or commercial messages.
To send by email every week to part of the CRM database to bring former or prospective clients back to our website.
To use a CRM software to send the emails.
To rely on Brand Image & Communication graphic designers to create pictures and layouts to be included within the emails if needed.
To rely on the webmaster for a number of technical aspects such as: HTML writing, sorting and filtering and maintenance of the CRM database.
2.2 分析 Analytics
To measure results of all CRM initiatives, including customer value growth, retention and loyalty, and drive continuous improvement.
To derive customer insights and advice on digital marketing programs.
职位要求 Position Requirements:
1. Degree holder, preferably in Marketing, e-Commerce or Digital Communications. Proven experience in digital marketing and online PR in an agency or consumer-branding environment..
2. 5 years including either 2 years in digital marketing and communications. An additional 2 years in fashion retailing would be nice to have, experience including leading SEO, SEM, display advertising and social strategies with strong technical understanding of the disciplines..
3. Could speak in Mandarin, Cantonese, fluent spoken and written English is a must-have.
4. Good Excel skills, good PowerPoint skills, proficient in PhotoShop, Illustrator, InDesign would be nice to have.
Strong understanding of the digital landscape and how it can be used to support and develop the brand.
Experience of budgeting, reporting , analysis (Excel, PowerPoint) and campaign management.
Good working knowledge of SEO, SEM and web analytics to evaluate online web traffic.
5. Creative: constantly find new ideas to communicate and reach e-Marketing targets.
Analytical: select the most efficient ways and tools to drive traffic, visibility, and sales. Analyze past campaigns, pros and cons, successes and failures.
Conceptual: strategize campaigns to meet the internet manager's objectives.
Project leader: able to coordinate projects, meet deadlines in a timely way and take quick action when dealing with emergency.
Fast learner, able to work with an unprompted follow-through and cope with high pressure.
Good team player, as part of the internet team even though he depends on a different department.
Diligent and detail-oriented: able to stay within a budget.
6. Candidates with previous experience in a digital marketing or communication agency.
公司介绍
梦特娇共有三个系列产品。MONTAGUT、MONTAGUT LATITUDE以及亮丝系列。MONTAGUT作为品牌核心系列,主打商务型男装,产品包含西装、衬衫、大衣、羊绒衫、针织衫、羽绒服等,是都市成功***衣橱里的必备选择。MONTAGUT LATITUDE主打***休闲系列产品,作为年轻活力及紧贴潮流时尚的副线品牌,备受年轻***的喜爱。亮丝系列源于品牌悠久的历史,用料讲究,做工精致,是衣橱里必备的经典潮流单品。
经过一个多世纪的历史,梦特娇从南法的小村落,逐步扩展到亚洲市场。为了更好的发展中国业务,于2007年成立了广州梦特娇商业有限公司。时至今日,梦特娇在中国已拥有超过3000个销售网点。
企业核心价值观:责任感,相互信任,团队协助,注入激情,开放精神
天猫旗舰店:montagut梦特娇服饰旗舰
梦特娇官网:***************
微信公众号:MONTAGUT梦特娇
梦特娇官方微博:****************/parismontagut
福利待遇:
1.五险一金,补充商业保险
2.10-15天带薪年假。
3.年度体检
4.丰富的生日福利,节日礼包
5.丰富的学习培训计划
6.公司为优秀的员工每年制定合理的晋升和调薪计划。
工作地点:
办公室—广州越秀区区庄地铁站(E出口),出站步行5分钟。(区庄新大新百货旁)
仓 库—佛山市南海区平洲三山西桥角普洛斯(三山)物流园。
联系方式
- Email:yukizhao@montagutchina.net
- 公司地址:地址:span广州越秀区先烈中路69号东山广场17楼