Digital Marketing Executive
拉法耶特百货(北京)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2015-06-15
- 工作地点:北京-西城区
- 招聘人数:1
- 工作经验:2年
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:媒介专员
职位描述
Job Responsibilities:
- Reporting to the Communication Manager to plan, formulate and execute digital/brand marketing campaigns through online platforms, including website, social media, eDM, SEO and SEM to drive brand awareness and commercial KPIs
- Design creative ideas and content across different social media and online platforms
- Idea generation and realization on specific campaign/activities to grow fan base and interactive rates
- Maintain and develop good relationship with fashion & lifestyle bloggers
- Manage external agencies (digital agencies, SEM agencies, online media partners, etc) to ensure good execution of content calendar, insight, performance and review update (lead to actions plan on further improvement)
- Content management and enhancement of website
- Identify and evaluate insights, trends, and opportunities both within and outside of existing channels
- Evaluate the effectiveness of online marketing campaigns by implementing web tracking and analytic tools
Requirements:
- Bachelor degree or above
- At least 2-3 years of online marketing experience preferably in fashion/retail industry (or digital agency). Previous experience in fashion media editorial department (especially worked on the operation of its social platforms)/retail industry is welcome to apply.
- Highly creative and a good writer with great passion in fashion
- Excellent written and oral communication skills in Chinese. Proficiency in English is an advantage
- With basic knowledge of web analytics, experience in analytics tools
- Proven ability to meet strict deadlines and maintain timelines and calendars.
- Self-motivated; able to work independently
- Ability to work in a fast paced and dynamic environment.
- Reporting to the Communication Manager to plan, formulate and execute digital/brand marketing campaigns through online platforms, including website, social media, eDM, SEO and SEM to drive brand awareness and commercial KPIs
- Design creative ideas and content across different social media and online platforms
- Idea generation and realization on specific campaign/activities to grow fan base and interactive rates
- Maintain and develop good relationship with fashion & lifestyle bloggers
- Manage external agencies (digital agencies, SEM agencies, online media partners, etc) to ensure good execution of content calendar, insight, performance and review update (lead to actions plan on further improvement)
- Content management and enhancement of website
- Identify and evaluate insights, trends, and opportunities both within and outside of existing channels
- Evaluate the effectiveness of online marketing campaigns by implementing web tracking and analytic tools
Requirements:
- Bachelor degree or above
- At least 2-3 years of online marketing experience preferably in fashion/retail industry (or digital agency). Previous experience in fashion media editorial department (especially worked on the operation of its social platforms)/retail industry is welcome to apply.
- Highly creative and a good writer with great passion in fashion
- Excellent written and oral communication skills in Chinese. Proficiency in English is an advantage
- With basic knowledge of web analytics, experience in analytics tools
- Proven ability to meet strict deadlines and maintain timelines and calendars.
- Self-motivated; able to work independently
- Ability to work in a fast paced and dynamic environment.
公司介绍
法国老佛爷百货创立于19世纪末,历经逾百年的光华流转与不断发展,如今的老佛爷已成为享誉全球的知名时尚百货公司,拥有64家店面遍布全球;2013年更迎来中国***旗舰店——北京老佛爷百货的盛大启幕。 如同法国的老佛爷百货,北京旗舰店汇聚了从奢华名品到大众品牌的近600个品牌,打造出无与伦比的时尚胜地。琳琅满目的时尚品牌荟萃缔造了老佛爷百货的时尚混搭氛围,这其中既有大家耳熟能详一线奢侈品牌,也有备受潮人热捧的国际一线潮牌、高街品牌。
拉法耶特百货(中国)有限公司由引领大中华地区的时尚领袖香港I.T集团和法国百货巨头巴黎老佛爷共同打造。北京老佛爷百货位于最繁华又充满活力的商业中心区---西单北大街与灵境胡同的交汇处,全店共六层,总面积为48,000平方米。混搭的态度渗透在北京老佛爷百货的每一个角落,最新的时尚潮流也体现在各个商品类别里。当消费者踏入北京老佛爷百货,就会见证并享受到集时尚、潮流、大胆无畏、丰富、玩味十足和创新于一体的***的体验。
加入老佛爷百货您可以拥有优质的工作环境,清晰的职业发展机遇,富有竞争力的薪资及福利。我们热衷于发掘、培养人才,并为其提供良好的职业发展路径。
我们诚邀热爱时尚、敢于挑战、追求进步的人才加入,并和老佛爷百货一起打造十足的时尚都市生活方式。
我们将为您提供更优秀的管理理念、更有助于您职业发展的培训课程、更加广阔的晋升空间、更具有诱惑力的薪水、更贴心的福利政策。让您在轻松、快乐、充实的环境中工作。让我们共同努力打造这个百货行业的新生命吧,期待您的加入!
每日公开招聘会:
面试时间:周一至周五10:00-18:00(13:00-14:00除外);
面试地点:西城区西单北大街110号老佛爷百货商场五层人力资源部
乘车路线:地铁四号线至灵镜胡同站下,C口出往南走50米,黑灰色大楼即是;
携带资料:个人简历、照片
拉法耶特百货(中国)有限公司由引领大中华地区的时尚领袖香港I.T集团和法国百货巨头巴黎老佛爷共同打造。北京老佛爷百货位于最繁华又充满活力的商业中心区---西单北大街与灵境胡同的交汇处,全店共六层,总面积为48,000平方米。混搭的态度渗透在北京老佛爷百货的每一个角落,最新的时尚潮流也体现在各个商品类别里。当消费者踏入北京老佛爷百货,就会见证并享受到集时尚、潮流、大胆无畏、丰富、玩味十足和创新于一体的***的体验。
加入老佛爷百货您可以拥有优质的工作环境,清晰的职业发展机遇,富有竞争力的薪资及福利。我们热衷于发掘、培养人才,并为其提供良好的职业发展路径。
我们诚邀热爱时尚、敢于挑战、追求进步的人才加入,并和老佛爷百货一起打造十足的时尚都市生活方式。
我们将为您提供更优秀的管理理念、更有助于您职业发展的培训课程、更加广阔的晋升空间、更具有诱惑力的薪水、更贴心的福利政策。让您在轻松、快乐、充实的环境中工作。让我们共同努力打造这个百货行业的新生命吧,期待您的加入!
每日公开招聘会:
面试时间:周一至周五10:00-18:00(13:00-14:00除外);
面试地点:西城区西单北大街110号老佛爷百货商场五层人力资源部
乘车路线:地铁四号线至灵镜胡同站下,C口出往南走50米,黑灰色大楼即是;
携带资料:个人简历、照片
联系方式
- Email:Lunal@glbeijing.com
- 公司地址:北京市西城区西单北大街110号老佛爷百货商场 (邮编:100032)
- 电话:18883181708