北京招聘

Title: Planning Director
Department: Strategic Planning
Location: Shanghai
Reports to: Head of Planning, Greater China


About FCB Planning

Our belief Calculated Boldness – “Be calculated, and be bold !”
We are different for Getting To What Matters
Our Know-How WHATMATTERS Tools and Principals, Customer Decision Journey

Overview of Job Function

Act as a strategy leader for FCB/Shanghai’s key accounts. Assist the Head of Planning to drive thought leadership in brand and product strategy, consumer trends and insights discovery, integrated communications strategy and ideation, cut-through creative brief development with distinctive insights that change people, the product, the perception.

Responsibilities

Report to Head of Planning, Greater China as the lead planner for assigned accounts. Daily planning scope of work including:
a) Insights & trends study and analysis
b) Brand / product communication concepts development
c) Creative brief development and ideation facilitation
d) Integrated communication strategy and plan development Be an insightful thought leader in client and internal interaction
Demonstrate strategic power of FCB’s compelling planning tools e.g. CDJ, WHATMATTERs tool, Strategy Rumble / Creative Rumble, etc.
Be an inspiring team player in driving new business pitch & delivering idea innovation
Provide leadership & perspective on key digital effectiveness measurement resources

Ideal Competency

Min 5 + years proven experience in Digital / Strategic Planning; most likely to have come from full-service digital agency background with a strong blend of understanding the creative use of digital media.
Preferred talents from 4A digital agency with track record in international or Fortune 500 FMCG brands experience in China
Fluent Chinese (primary) and English speaking and writing.
Passionate, Bold and Proactive,
Open-minded, fast learner, highly motivated by new thinking and new technology.
Goal oriented and focused thinker.
Good presentation skill and confident in using multi-media work tools

我们是一家全球性、以行为为基础、业务覆盖全面、极具创意且值得充分信赖的市场营销及传播组织，我们的着眼点是超业务的盈亏。在FCB，我们向客户提供真正的“创意回报”。

2006年，我们把两个同样源自芝加哥，健康、成熟，拥有互补技能的公司合并在一起，组成了FCB。

我们的总部位于芝加哥和纽约，我们的全球网络遍布110个国家和地区，包含180个办事处，并拥有9,000多名专业人士。我们和《财富》500强公司中的100多家的客户合作。

FCB重点培养复兴式、精通营销规则和媒介渠道的人才；有见解且愿意承担合理风险的领导者始终受到我们的欢迎；有创意、有责任心的求职者应该脱颖而出。

我们希望FCB成为行业中各类顶尖人才希望工作的地方，同时成为最具洞悉力的客户希望合作的公司。