北京招聘

Job Description & Qualifications

1. Lead launch and sustainment of High-end Imported Vehicle.

Manage the high-end imported vehicle launch timelines per Global Marketing Launch Process (GMLP) – 6 key milestones
Drive stakeholder alignment on all communications deliverables (3+ deliverables per GMLP milestone) and develop 360 communication campaigns

2. Lead strategic planning for high-end imported vehicle.

Deliver the Primary Brand strategic placemat and future roadmap
Lead development of the Primary Brand Integrated Communications Placemat (Marketing + PR)
Support the Primary Brand effort and champion communications both internally and externally
Champion BEAT reporting and work with agency partners on analytics (e.g. key drivers of Favorable Opinion, Favorable Opinion objectives)
Continue to innovate by leveraging experience in luxury markets – auto and non-auto


3. Manage Pre-Launch Activation and Build Brand Experience

Drive non-traditional communications channels (pre-launch/launch) to help build brand experience
Develop pre-launch activation strategies (regional/global) which make Lincoln culturally relevant to consumers
Identify and pursue media channels that are consumed by luxury customers and key influencers
Work with PR to support activation and brand experience elements (e.g. events, auto shows, etc.)


4. Drive Fixed Marketing Forecasts and Analytics.

Develop robust methodology for media spend analysis to serve as input to develop Fixed Marketing forecast
Establish media spend based on competitive benchmarks using Share of Spend (SoS)/Share of Market (SoM) or MCube modeling
Drive development of FM spend model that supports establishing a luxury brand and BEAT favorable opinion


5. Lead Agency Relationship and Management.

Lead development of Agency Scope of Work (SOW) including detailed planning placemats, resource summaries, and proposed performance metrics
Lead completion of agency evaluation (mid- year &, year- end) and coordinate submissions from markets per GAMT and ensure 100% green on-time delivery to VP Global Marketing
Lead completion of agency compensation calculations and serve as SME for market support
Track status of monthly budget incl. production, agency travel, etc. and identify opportunities/risks to forecast


6. Lead Lincoln China Governance for Agency Management and Fixed Marketing Analytics.

Develop a comprehensive Fixed Marketing process to support Business Plan and annual budget planning
Gain alignment of agency management/FM deliverables via GMLP forums (Lincoln China/ Lincoln Global), Communication Strategy Board (CSB)/Comms. SAR, MS&S BPR/SAR
Support the Global Advertising Management Team (GAMT) with agency management deliverables
Manage relationship and meetings with APA purchasing in support of business deliverables

Position responsibilities

1. Lead launch and sustainment of High-end Imported Vehicle.
2. Lead strategic planning for high-end imported vehicle.
3. Manage Pre-Launch Activation and Build Brand Experience
4. Drive Fixed Marketing Forecasts and Analytics.
5. Lead Agency Relationship and Management
6. Lead Lincoln China Governance for Agency Management and Fixed Marketing Analytics.

Area of professional exposure (technical skills)Prior experience in Marketing Communications, developing detailed marketing launch plans a plus

Functional skills
Communication strategy, consumer insight; brand positioning; managing the marketing mix; relationship management; product marketing, revenue and cost management.

Good communication skill and being a good team player

Dare to tell the truth when it is difficult to do so

Dependable, committed and highly responsible to deliver the outcomes

Ability to manage by influence – especially important with JV partner

Job specific skills
Ability to manage cross-functional/cross market teams; knowledge of luxury marketplace

Have experience in Marketing, Sales and Brand Management

Be knowledgeable on Lincoln business processes and products and China markets

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。