Advanced Product Marketing Manager
福特汽车（中国）有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2015-06-18
- 工作地点：上海
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语
- 职位月薪：面议
- 职位类别：产品/品牌经理
职位描述
The Product Strategy Manager will be responsible for the marketing input into a variety of strategic studies and initiatives. Depending on project, this can also include delivering forward model marketing deliverables for a given product and coordinating all marketing deliverables. This includes both regionally assembled and Europe or FNA sourced BU product programs. Specific responsibilities include:
· Lead the marketing input into strategic studies and initiatives. Be the lead AP Marketing representative, representing the voice of AP markets.
· Work with Research, Revenue, Upstream Customer Service & markets' brand teams and use established Voice of the Customer principles and processes to develop vehicle line inputs and key deliverables as below :
· Strategic intent of products within the market (country)'s brand/product portfolio.
· Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy.
· Brand Profiler, and integration of market brand strategy into vehicle line product assumptions.
· Identification and implementation of new AP market product requirements
· Detailed order guide with feature mixes by market.
· Future vehicle product needs and customer requirements, including use of Ford Global research tools.
· Market equation development, including market commitments to appropriate volume and revenue.
· Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions.
· Lead in obtaining consensus in MS&S before representing in forums external to AP Marketing
· Work with JV partners while developing inputs into strategic studies/initiatives.
· Proactively support ongoing profit improvement and complexity reduction efforts.
· Identify Marketing Sales & Service process improvements and best practices.
· Lead or support special market studies (HPS, APR, etc.) from time to time as appropriate.
Qualifications:
· A marketing or business degree.
· 8 to 10 years’ experience in Marketing, preferably within Brand, Communications, or Product Marketing Teams.
· Knowledge of AP markets, and Ford's product and brand requirements in these markets.
· Ability to champion Marketing Sales and Service issues within the program team environment.
· Ability to think strategically and interface with multiple stakeholders at a strategic level
· Ability to effectively communicate key Marketing deliverables to senior Company management
· Understanding of GPDS including Marketing Deliverables and Consumer/Advanced Product Research.
· Must have excellent analytical and presentation skills (oral and written) and demonstrate ability to operate at a strategic (high) level, while retaining attention to detail.
· Must be a good team player, enthusiastic and flexible to drive x-functional problem solving.
· Excellent communication skills in English language (oral and written).
· Be a self-starter and have the ability to take responsibility for key program/study 'milestones' with minimal supervision.
· Ability to work within a diverse environment (culturally, functionally & geographically).
· Ability to travel as required.
· Lead the marketing input into strategic studies and initiatives. Be the lead AP Marketing representative, representing the voice of AP markets.
· Work with Research, Revenue, Upstream Customer Service & markets' brand teams and use established Voice of the Customer principles and processes to develop vehicle line inputs and key deliverables as below :
· Strategic intent of products within the market (country)'s brand/product portfolio.
· Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy.
· Brand Profiler, and integration of market brand strategy into vehicle line product assumptions.
· Identification and implementation of new AP market product requirements
· Detailed order guide with feature mixes by market.
· Future vehicle product needs and customer requirements, including use of Ford Global research tools.
· Market equation development, including market commitments to appropriate volume and revenue.
· Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions.
· Lead in obtaining consensus in MS&S before representing in forums external to AP Marketing
· Work with JV partners while developing inputs into strategic studies/initiatives.
· Proactively support ongoing profit improvement and complexity reduction efforts.
· Identify Marketing Sales & Service process improvements and best practices.
· Lead or support special market studies (HPS, APR, etc.) from time to time as appropriate.
Qualifications:
· A marketing or business degree.
· 8 to 10 years’ experience in Marketing, preferably within Brand, Communications, or Product Marketing Teams.
· Knowledge of AP markets, and Ford's product and brand requirements in these markets.
· Ability to champion Marketing Sales and Service issues within the program team environment.
· Ability to think strategically and interface with multiple stakeholders at a strategic level
· Ability to effectively communicate key Marketing deliverables to senior Company management
· Understanding of GPDS including Marketing Deliverables and Consumer/Advanced Product Research.
· Must have excellent analytical and presentation skills (oral and written) and demonstrate ability to operate at a strategic (high) level, while retaining attention to detail.
· Must be a good team player, enthusiastic and flexible to drive x-functional problem solving.
· Excellent communication skills in English language (oral and written).
· Be a self-starter and have the ability to take responsibility for key program/study 'milestones' with minimal supervision.
· Ability to work within a diverse environment (culturally, functionally & geographically).
· Ability to travel as required.
公司介绍
公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。