MRT Senior Product Marketing Specialist-Shanghai
固特异轮胎管理（上海）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2015-05-23
- 工作地点：上海
- 招聘人数：若干
- 工作经验：3-4年
- 学历要求：本科
- 职位月薪：面议
- 职位类别：产品/品牌主管 市场/营销/拓展主管
职位描述
岗位职责：
1. Design and organize small scale market and customer survey to support new product projects by understanding GY product field performance comparison vs. competitors', competitor product performance and CVP(Customer Value Proposition) analysis etc, leverage mainly internal sales and Field Engineers' resources to get it completed.
2. Support new product launch activities - Organize new product mileage tests vs. key competitors - Prepare new product introduction materials based on manager's FAB(Feature Advantage Benefits) directions - Analyze new product sales performance and support driving sales by trial program implementation.
3. Provide and audit product data to MOR,S&OP,APAL(Asia Pacific Authorized Line), PCP(Product Control Process) etc, with 20% working time.
4. Regular monitoring competitors' product and service related changes including product portfolio, CVP(Customer Value Proposition) ,FAB(Feature Advantage Benefits) , physical and sales performance etc.,centralize the data for promotion design, new product idea generation etc.
任职要求：
1. Bachelor of engineering or marketing; Automobile engineering would be desired.
2. Overall 4 years of working experience, 2 years sales and marketing experience in automobile related industry is required.
3. Product management knowledge and know-how; Market survey know-how 4.Tire or Automobile technology 5.Communication Skills and good English in writing and speaking
6. Project management Skills.
1. Design and organize small scale market and customer survey to support new product projects by understanding GY product field performance comparison vs. competitors', competitor product performance and CVP(Customer Value Proposition) analysis etc, leverage mainly internal sales and Field Engineers' resources to get it completed.
2. Support new product launch activities - Organize new product mileage tests vs. key competitors - Prepare new product introduction materials based on manager's FAB(Feature Advantage Benefits) directions - Analyze new product sales performance and support driving sales by trial program implementation.
3. Provide and audit product data to MOR,S&OP,APAL(Asia Pacific Authorized Line), PCP(Product Control Process) etc, with 20% working time.
4. Regular monitoring competitors' product and service related changes including product portfolio, CVP(Customer Value Proposition) ,FAB(Feature Advantage Benefits) , physical and sales performance etc.,centralize the data for promotion design, new product idea generation etc.
任职要求：
1. Bachelor of engineering or marketing; Automobile engineering would be desired.
2. Overall 4 years of working experience, 2 years sales and marketing experience in automobile related industry is required.
3. Product management knowledge and know-how; Market survey know-how 4.Tire or Automobile technology 5.Communication Skills and good English in writing and speaking
6. Project management Skills.
公司介绍
固特异轮胎
固特异轮胎橡胶公司成立于1898年，是全球的轮胎制造商之一，连续9年蝉联***雇主单位。固特异位于美国俄亥俄州阿克隆市和卢森堡科尔马尔 - 贝尔格的两大全球创新技术中心，均致力于确保固特异研发和提供科技的产品与服务，为行业树立了科技和性能的新标杆。
固特异中国遵循美国固特异的先进管理方法，采用固特异设在卢森堡及美国的全球技术研发中心所提供的新轮胎科技，辅以先进的质量检测手段，制造出符合固特异全球统一标准的子午线轿车、轻卡车轮胎。同时，固特异还专门为诸多国际一流汽车制造商设计生产配套轮 胎和相关设备，包括劳斯莱斯、奔驰、宝马、奥迪、大众、通用、福特、克莱斯勒以及凌志等。
在不断追求卓越的产品质量的同时，固特异中国持续引进现代化的轮胎服务理念，
固特异轮胎橡胶公司成立于1898年，是全球的轮胎制造商之一，连续9年蝉联***雇主单位。固特异位于美国俄亥俄州阿克隆市和卢森堡科尔马尔 - 贝尔格的两大全球创新技术中心，均致力于确保固特异研发和提供科技的产品与服务，为行业树立了科技和性能的新标杆。
固特异中国遵循美国固特异的先进管理方法，采用固特异设在卢森堡及美国的全球技术研发中心所提供的新轮胎科技，辅以先进的质量检测手段，制造出符合固特异全球统一标准的子午线轿车、轻卡车轮胎。同时，固特异还专门为诸多国际一流汽车制造商设计生产配套轮 胎和相关设备，包括劳斯莱斯、奔驰、宝马、奥迪、大众、通用、福特、克莱斯勒以及凌志等。
在不断追求卓越的产品质量的同时，固特异中国持续引进现代化的轮胎服务理念，
联系方式
- Email：fu@goodyear.com