北京招聘

Business Segment

Healthcare Systems

About Us

What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.

We are a USD17 billion unit of General Electric Company (NYSE: GE), employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.

Something remarkable happens when you bring together people who are committed to making a difference - they do!

At work for a healthier world.

For more information about GE Healthcare join our LinkedIn Group: GE Healthcare Global Community or visit our website www.gehealthcare.com/careers.

Role Summary/Purpose

Description: The Global Product Marketing Leader assists in the coordination and execution of the global marketing plan for a given product segment/category/portfolio. Assists in the creation of a global product/portfolio strategy, including product positioning and current portfolio evolution; collaborates with regional marketing on lifecycle management strategy. Provides input to the new product/solutions roadmap development.

Essential Responsibilities

Key responsibilities include (but are not limited to): •Utilizes Gold Standard marketing practices and skills to contribute in the development and execution of the marketing plan for a global product (portfolio management, marketing strategy, value proposition, positioning etc.) Responsibilities also include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success •Using a variety of inputs, e.g. market research, clinical and industry trend analysis, and market share, assists in the development of the global commercial strategy for a product segment/category/portfolio. •Key contributor to the Growth Playbook and SII with the goal of achieving growth and market share objectives. Collaborates with Product leaders, regional sales and marketing to develop the orders forecast for the product segment and the segment marketing budget. •Collaborates with Marketing Communications and PR to execute global communication plans and contributes to the development of communication “assets” (collateral, images, and training tools/courses) that can be used in the execution of regional communication plans. •Helps develop and test new product ideas in partnership with Marketing & Engineering and supports the introduction of NPIs •Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships and dissemination of best practices and customer success globally. Quality Specific Goals: 1.Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 2.Complete all planned Quality & Compliance training within the defined deadlines 3.Identify and report any quality or compliance concerns and take immediate corrective action as required 4.Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release

Qualifications/Requirements

1.Bachelor’s Degree in Marketing, Business Administration or related field 2.5+ years experience in marketing, product marketing or related field 3.Excellent oral and written communications skills 4.trong analytical and process skills

Desired Characteristics

1.MBA or Master’s degree in Marketing, Business Administration or related field 2.8+ years experience in marketing, product marketing or related field 3.Marketing experience in market & customer insights, product commercialization and branding 4.Healthcare product/industry acumen 5.Experience managing a global brand 6.Innovation – ability to develop/execute on new ideas through collaboration 7.Strong analytical and process skills 8.Team oriented – ability to work well with diverse, global and cross-functional teams

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.