北京招聘

Responsibility:

The General Manager is fundamentally responsible for the day to day client services relationship and strategic business development of the geographical region. This senior manager will oversee all daily responsibilities of the client relationship management and message/creative management groups of the GEO. The key areas of focus being:
- Employee growth and professional development.
- Interaction and management of the GEO relationship with client.
- Successful event delivery and supplier relations as it relates to event marketing and creative services.
- Responsible fiscal management.
- Reporting and communication with the VP.

- Employee Growth and Professional Development:
? Promote ideologies of teamwork and champion the shared vision of the TBA/Client event marketing team.
? Drive the development of regional staffing plans. Define roles and responsibilities and assist in balancing workloads within each team. Recruit exceptional individuals with talent and enthusiasm. Promote career path and planning, allowing staff to feel enabled and responsible for direction.
? Support training and continuing education for staff. Prepare process documentation and contribute to accuracy of Operations Manual. Encourage staff participation in industry related conferences course work, and events. Create an environment in which cross training is promoted and staffs are able to engage in new work experiences.
? Support interface of Account Directors, Account Managers, Event Managers and Message Engineers with other departmental groups regarding client relations, event objectives, marketing and branding, booth architecture, graphic production and financial management.

- Interaction and Management of the Regional Client Relationship:
? TBA/Client management leader with TBA GEO client service functions reporting directly up to this position. GEO functions are; Client Services (Relationship Management, Creative Services and Event Marketing).
? Build organizational capabilities to deliver Client’s Event Marketing priorities bottom up and top down. GM needs to own the GEO relationship and cultivate business practices and relationships that exceed Client’s expectations. These include; 1) creating team structures and tools that maximize our ability to achieve flexibility, adaptability and speed. 2) Grow skills and marketing acumen through an investment in training and internal educational tracks. 3) Increase headcount wisely to manage outsource strategy to insure strategic results are obtained. 4) Continue aggressive development of strategic vendors/suppliers to increase our bandwidth within the region as it applies to creative services and event marketing.
5) Meet the client’s expectations of executing the Integrated Global Event Marketing strategy and providing consultation on localized interpretation and execution.
? Deliver customer value at all levels of our company. These include; 1) Enhance Global Links compliance and understanding. 2) Utilize the worldwide specification/guidelines for branded architecture and messaging to achieve common look and feel for branded architecture /messaging in both large and small-scale solutions. 3) Deliver consistent/flawless execution results from all resource groups. 4) Provide strategic value by reviewing event-marketing plans for each regional Client unit with TBA worldwide to enhance Client’s portfolio investment objectives to achieve targeted results.
? Grow relationships with all Client IMC, Event Marketing and BU groups with the GEO. Develop a program to elevate TBA’s communication effectiveness within Client’s groups.
? Interface with other Client partner agencies to grow cross-function efficiencies.

- Responsible Fiscal Management:
? Promote responsible financial management through maintaining cost controls and managing to the department’s operational budget. Review and approve all financial components relating to event marketing and creative services departments in the GEO.

- Reporting and Communication with the TBA VP:
? Report weekly on all client service functions in the region. (ie. issues and concerns, key initiatives, to-do list, best practices.)
? Build GEO business plan and report monthly on progress on all goal sets.
? Report progress of cross region assistance programs and cross region training.

Skills and Abilities

- Effective negotiation and sales skills
- Positive attitude
- Negotiation skills
- Ability to train/coach others
- Ability to work under pressure and meet work deadlines
- Be prepared to take accountability for one’s actions
- Ability to motivate others
- Lead by example
- Event Marketing Services knowledge
- Possess “Can do” attitude

Required Skills:

- Proficient in English/Chinese
- 8+ years of event marketing or creative agency management experience.

TBA介绍：
TBA是环球笔克集团（Pico）成员，直接为客户透过全球笔克网络提供品牌策略顾问服务。
 
TBA 创意联盟是全方位创意品牌激活代理，擅长线下(BTL)互动营销，涵盖活动、展览与体验式营销，由构思策略至活动执行，整个过程一手包办。
我们专业团队的独到见解启发客户目标受众，使他们对品牌产生兴趣，亦会提供创新的解决方案，提高活动效益。
 
TBA创意联盟为Pico+旗下公司，针对当今营销环境的众多挑战，为客户提供解决方案。凭借笔克集团遍及全球近40个城市的环球足迹，TBA创意联盟成立至今，发展有声有色，而且正不断扩大服务范畴。
 
TBA官网： www.tbacreative.net
Pico 集团官网：http://www.pico.com/en/company/#Profile