北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Marketing Manager-Travelers

北京蒙迪艾尔旅行援助服务有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:汽车及零配件  生活服务

职位信息

  • 发布日期:2015-04-19
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:8-9年
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:面议
  • 职位类别:保险产品开发/项目策划  产品/品牌经理

职位描述

The Marketing Manager-Travelers will initiate, design, and direct research and development programs that will improve AGA’s current understanding of Travelers’ insurance and service needs. He will process and generate new products and services concepts (including but not limited to travel insurance products) in mainland China, that will contribute to the AGA business’s short and long-term business goals.
He/She will, in particular:
- Collect information and data through primary consumer research or industry sources; analyze them in order to identify the addressed and/or non addressed needs of the different categories of Travelers (inbound, outbound and domestic travelers);
- Propose an appropriate market segmentation and identify potential new market opportunities;
- Build a clear understanding of the company’s current capability and offer and highlight the gap and opportunities between identified market needs and current offer;
- Analyze competitor activities and market trends evaluate the success of AGA Travel insurance’s marketing, advertising, and sales campaigns;
- Work closely with Travel E-commerce BDs and international team for sites optimizations regarding e-commerce partners.
- Lead and drive, the relation with the underwriting, legal and sales department the re-definition of the company value proposition by adjusting current offer or proposing the creation of new products or concepts according to Company’s different distribution’s channels (B2B “Traditional”– broker, travel agents, B2B “eCommerce”, B2C); prepare complex calculations, business plans, specifications, and other technical documentation so that prototype designs can be realized.
- Analyze financial, competitive, sales, marketing and other data about current or potential clients, competitors, and partners in Travel industry; Analyze promotional effectiveness and use the information to develop or revise business plans as well as individual marketing and sales plans
- Contribute to strategic planning and decision-making so that the research and development strategy is aligned with the long-term objectives AGA’s Travel insurance business.
- Evaluate findings and make recommendations to Marketing Director about the viability of alternative opportunities and advise sales/business development teams with regards to tender preparation, contract and quotations in order to ensure accuracy and timeliness of inputs.

Required Qualifications
- University degree level education as a minimum requirement, with majors in Travel, Insurance or Marketing preferable
- At least 8 years prior work experience in Marketing/Sales role with proven successes
- Previous work experience within the Travel industry is required, previous experience in an insurance industry context would be a plus
- Excellent oral and written communication in both Mandarin and English
- High level interpersonal and analytical skills
- Team player, with proven leadership skills
- Self-motivated person who is comfortable in working in a results based position
- The ability to plan and manage time is essential
- A friendly, professional manner is imperative, as is the ability to prepare and make presentations effectively

Email: hr@allianz-assistance.com.cn

公司介绍

Allianz Global Assistance China

We help someone, some where in the world every two seconds.

Allianz Global Assistance is the world’s leading assistance company. Our core strength is connecting people in need with professionals who can help-whether that is roadside, travel, emergency medical or home assistance.

As Mondial Assistance we help more than 250 milion people each year. As Allianz Global Assistance we expect to dramatically extend our global reach and local impact.

In China we have almost 500 employees and more than 4000 service providers. With offices in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu and Shenzhen, we are China’s leading provider of roadside assistance and customer relationship management services to automotive manufacturers and international brands. We also provide travel and medical assistance services-we have a multilingual team made up of doctors and nurses who help travelers when they become ill or when they are injured away from home.

Worldwide our specialist assistance group involves more than 10,200 employees working in 28 countries. Together with customers and sales partners, our parent Allianz is one of the strongest financial communities in the world with total of 153,000 employees and operations in 70 countries.

Allianz Global Assistance is a dynamic, innovative foreign company who believes in offering employees an opportunity to build an exciting and challenging international career with long term benefits. We are looking for bright and enthusiastic individuals to support our continued success. Please visit our website for more information.

安联全球救援在中国

每两秒钟,我们就在世界上的某个地方帮助一个人。

安联全球救援是世界领先的救援公司。我们的核心竞争力就是将有需要的人们和我们的专业救援人员联系在一起——不论在道路上、旅途中、紧急医疗事故发生时还是日常生活中。

作为蒙迪艾尔,我们每年帮助超过2.5亿客户。作为安联全球救援,我们期待我们的服务能覆盖全球更多国家并加深对本地市场的影响。

在中国我们拥有近500名员工和4,000多家服务供应商。我们的办公室分布在北京、上海、广州、重庆、成都、深圳。我们是中国市场领先的道路救援服务商,为车厂和众多国际品牌提供道路救援以及客户关系管理服务。我们还提供旅行保险产品和医疗救援服务——我们拥有多语种服务的医护人员,他们为遭遇突发疾病或意外伤害的旅行者提供及时的援助。

在世界范围内我们拥有12,000多名员工分布在28个国家为我们的客户服务。我们的母公司德国安联集团是全球实力最强的金融集团之一,她在70个国家拥有153,000多名员工。

作为一个充满活力、不断创新的外商独资企业,我们为员工提供有益于长远发展的,激动人心和充满挑战的国际化职业发展机会并诚邀精英加盟来共同拓展我们的事业。

请登录我们的网站查询更多信息。

邮箱:hr@allianz-assistance.com.cn

联系方式

  • 公司网站:http://www.allianz-assistance.com.cn
  • Email:hr@allianz-assistance.com.cn
  • 公司地址:北京市朝阳区东三环北路19号中青大厦16层
  • 邮政编码:100020