北京 [切换城市] 北京招聘北京公关/媒介招聘北京公关专员招聘

External Relations Officer

宝格丽商业(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2015-04-15
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:5-7年
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:面议
  • 职位类别:公关专员  

职位描述

? Specific Responsibilities:

- PCO

? Achieve Watch PCO No.10 in 2015

? Monitor watch exposures and ranking

? Study competitors exposures and ranking

? Strategically boost the exposures of watch

? Strong team work to make sure Jewelry PCO No.1 and Accessory PCO No. 15 in 2015

- Media Relationship

? To achieve frequent, timely and positive media coverage across all available media

? Actively engage, cultivate, and manage press relationships to ensure coverage about Bulgari watch, special events, public announcements, outreach activities and other projects.

? Maintain strong relationship with an emphasis on watch editors

? Regular gathering with watch editors to share the latest news of Bulgari

? At least 4 times a year private viewing in a small group basis with watch editors apart from watch event done internationally or locally

? Pitch and manage watch cover shooting exposures

? Study the market trend and pitch ideas for watch editors for special feature opportunity

? Respond to media requests in a timely manner with effective materials

? Identify 4 2nd tier major cities to our business and strengthen the relationship with the local media

? Visit the media of the 4 cities (apart from those visit with events or meetings planned) at least 1 time a year to share the latest news of Bulgari

- Content Management

? Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations and other supporting material as needed

? Direct and review watch advertorial

? Control the released materials on the public media and evaluate the media coverage

? Translate and proof reading of watch press releases mainly and other categories when assigned

? Writes effectively for various media and special feature as required

? Do research to write promotional materials and deliver the promotional channels for release and publicity

? Strong knowledge to promote professional watch making craftsmanship stores on the public media

? Promote a culture of high performance and continuous improvement that values learning and a commitment to quality

? Demonstrates effective knowledge of print and digital media, particularly those that impact client activities

- Operations

? Manage media shooting procedure in corporation with stores, logistic and security company

? Manage watch carnet and gifting stock and do stock taking on bi-weekly basis

? Take responsibility for the day-to-day activities of the communications function including research, planning, implementation and evaluation of PR activities and pay careful attention to budgets, resource, deadlines and records

? Ensure personal compliance with company policies and procedures

? Keep work area and files neat, clean and orderly

- Brand Exposure

? Close relationship with celebrity agencies to solicit the opportunity for watch placement

? Continuously identify the most suitable artists to work with Bulgari

- Event

? Coordinate international watch event logistic

? Manage and organize local watch events

? Prepares effective, comprehensive programs and plans that are well organized and well written, with detailed time and budgets that are appropriate and reasonable with regard to resource utilization

? Ensures efficient execution of plans

? Create event materials where appropriate not limited to press releases/media packs, etc…in collaboration with vendors and Event team

? Accompany Management on speaking engagements or interview with media at events

? Support and take lead of wholesales events when media involved and when needed

? Support of other brand events when assigned

- Communication

? In charge of communications related to hotel with Corporate

? Identify challenges and emerging issues faced by Bulgari and have the ability to quickly grasp business concepts and express them in clear language

? Work internally and externally for opportunities and solutions, and define and execute appropriate strategies to support them

? Develop communication report and collateral materials and manage relationships with associated suppliers

? Work with Digital Specialist to maximize the impact of electronic communications in relation to new media

? Develop the ability for a 360 communications plan solution for project assigned

? Ensure that supervisors are kept fully informed regarding activities and plans

? Perform other duties as assigned

? Manage various PR aspects of the company


? Special Requirements:

- Bachelor degree or above with major in Business Administration/Media Development or related subject

- Native in Chinese and proficient in English, third language welcomed

- Winning PR/feature writing skills in Chinese

- Ability to ride on digital/ social trend

- Proficient in Microsoft Office Word, Excel, and PowerPoint.

- Attention to details and ability to work under pressure

- Self-motivated, pleasant and outgoing personality with excellent communication skills

- Strong team player with good integrity

- Able to report clearly and concisely to Communications manager

公司介绍

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.
The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.
Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand.
Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

联系方式

  • Email:HR.China@bulgari.com
  • 公司地址:德基广场一楼宝格丽店铺