北京招聘

This role is to support MarComm manger to define Ariston China branding profile, setup brand mission and positioning, and carry out strategy-driven MarComm initiatives including advertising, digital, PR, event, collateral material, brand compliance and visual identity etc. in view of the brand leadership objective and expected growth of Ariston business in China.

1. Strategic planning, supervision and implementation of various ATL media campaign and BTL
communication programs to achieve Ariston brand leadership and sales excellence in PRC
2. Work closely with business lines/divisions to identify and develop compelling communication activities at
central & local level to support and meet business/market needs
3. Managing digital communication and web initiatives including online advertising campaign, online
interactive activities, E-PR/ IWOM, social CRM, e-commerce store design, corporate website/ mini-site /Weibo /Wechat etc. Profound experience on the digital marketing is highly preferred.
4. In charge of Ariston brand identity deployment on diversified internal and external communications
respecting the general guidelines given by Group Central marketing
5. Event plan and execution including exhibition, trade show, press conference, product launch, and any
other branding activities
6. Working closely with HQ branding team for any global communication project and local program reporting
7. Initiate and manage the annual development and production calendar of marketing collaterals to ensure
that all the brand building and sales supporting materials are being fully leveraged
8. Lead, motivate and manage the advertising agency, PR agency, event agency and web agency with
regards to planning and monitoring of all communication programs
9. Ensure all projects ATL&BTL are carried out within budget and maintain a clear record of such as well as
actual expense incurred.

来自意大利的世界知名品牌
诚恳招聘 共创未来
Ariston China was established in 1995 by Ariston Group (Italy) in Wuxi Singapore Industrial Park, with a total investment of over 50 million USD. Ariston China is now a leading manufacturer of water heater products in China, featuring the ARISTON brand water heaters including EWH, GWH and Combi-Boiler,etc, which are widely distributed among over 2 million Chinese households. To meet the demand of the growth of domestic operation, we are now inviting high caliber people to join and grow with us in MTS China.
我们是世界著名的制造家用电器的跨国公司—阿里斯顿热能集团（前身为默洛尼卫生洁具集团（MTS）），总部在意大利，以著名品牌“阿里斯顿”享誉全球。1995年，我们在无锡新加坡工业园投资成立了默洛尼卫生洁具（中国）有限公司（独资），至今总投资额已达5000万美元，主要生产“阿里斯顿”品牌系列电热水器、燃气热水器、壁挂式燃气采暖炉等产品，产销量位居国内前列，现已有两百万中国家庭使用着我们的产品。现因业务发展需要，特诚邀有志之士加盟：

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