北京招聘

Position: Digital Planner or Senior Digital Planner

Role Summary:
The ideal candidates will have a solid relationship with the digital media marketplace and have circa 3 years of digital media experience in the China marketplace (at least 2 years of which as a planning or buying specialism).

Job Responsibilities:
* Drive the adoption of digital within existing and new clients by delivering first class digital planning , optimization and result oriented solutions against client objectives.
* Be Instrumental in delivering a constant stream of digital ideas, on-strategy, within budget and capable of being executed in conjunction with Digital Business Director across China
* Consult, collaborate, and support brand account teams to develop integrated media communication strategies and plans.
* Ensure excellence in execution of digital media plans by setting up and managing an ad operations team, who are capable of reviewing results and recommending improvements in future campaign planning.
* Advise on the development of tools required to maximize improvements in the quality of Altavia Digital offerings to clients in planning, optimization, executional and results phases.
* Maintaining constant contact with the key digital players in the on-line and digital space and negotiating hard on digital costs and opportunities to add value.

Requirement:
* 3 years media planning experience in digital agencies, good understanding of the work flow of advertising and preferably experience in other forms of communication channel - PR, CRM, etc.
* Primary skills required are digital planning and operations experience across: 1. Online TV (RTB & DSP) 2. Search (SEO & SEM) 3. Experience of negotiating/buying digital campaigns across different buying models
* Secondary skills/interest areas that would be beneficial but not essential include: 1. Mobile (Social & ecommerce) 2. New technologies (e.g online gaming) 3.Interactive function 4.This sector is continually evolving and as such someone needs to be an embracer of such new opportunities
* Good communication and presentation skills. Able to convince and influence other effectively.
* Able to prioritize jobs; communicate these priorities to the team and motivate all members.
* Proficiency in Mandarin, English both in conversation; writing.
* Computer knowledge, especially PPT in English is a must

自1983年在法国成立以来，华道佳(ALTAVIA)集团专注于零售行业的市场传播30余年，并已成为欧洲零售连锁企业的营销合作伙伴。华道佳在中国的业务已迈入第15年，目前在上海、北京、广州、成都、香港均设有分公司，在国内持续受到众多零售快销品牌的青睐，通过零售营销服务为客户增加终端客流，创造更高商业价值，优化营销投资回报。

Altavia & Creative Capital 集品牌激活经验与零售激活经验于一体，为客户带来更具前瞻性、更高效的零售解决方案，以战略洞察、创意发想、商业策划、品牌内涵、户外推广、店内推广以及数字营销等能力，为品牌提供从策略、创意到执行的一站式营销服务。