新媒体主管
长安福特马自达汽车有限公司
- 公司规模：500-1000人
- 公司行业：汽车及零配件
职位信息
- 发布日期：2015-05-18
- 工作地点：重庆
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：媒介主管
职位描述
职位职责描述Job Description
The Social Media supervisor is responsible for developing and implementing savvy and creative digital communication strategies and content to build and grow the brand and its influence across the digital landscape.
主要工作内容Major Responsibilities:
We seek a highly motivated individual, with experience and passion for blogging, micro-blogging and community participation leadership. The successful candidate will lead CAF’s social media communication team. A successful candidate will help create spaces for meaningful engagement between CAF and its customers. Internally, s/he will coordinate and align key programs and processes between communications & public affairs and other key departments, including but not limited to: the CAF marketing and sales organization; external agencies; and counterparts at Ford China, Asia Pacific and Ford headquarters.
Program Leadership and Design. Lead development, planning and implementation of social media communications activities to industry-leading standards to tell CAF stories and grow the brand's influence across the online landscape. This includes the ongoing strategic maintenance and build-out of our CAF corporate and product online properties to ensure consistency in quality and "look and feel"
Internal Alignment. Closely manage relationships with key CAF stakeholders, specifically ensuring that:
1. CAF social media strategy aligns with the existing efforts and needs of our Marketing and Sales organization
2. CAF social media strategy supports and reflects key initiatives from our JV partner in the Ford organization.
3. CAF social media strategy effectively utilizes the talent and resources of third-party agencies, if any, to deliver high quality programs in a cost-effective manner;
4. CAF social media strategy creates a space whereby the company can have meaningful dialogue with its key constituent: its customer base;
External Relationship Management. Successful candidate will be responsible for asserting CAF’s ”voice” into key online discussions related to the auto industry and growth of our brand. Specifically, the Social Media Manager will:
1. Manage daily conversations across CAF social media platforms and grow the CAF online communities. This means that s/he will lead CAF interactions with our customers online to align service of their needs with our corporate objectives. In addition, as necessary s/he will be an active participation in online conversations and where necessary play a role as mediator, ensuring that CAF’s maintains a highly responsive online presence across all our social media platforms;
2. Build and maintain a close relationship with online influencers such as forum owners, and other digital influencers;
Content Development. Successful candidate will work with key internal departments and third-party agencies to build and maintain exciting content—including text snippets, graphics, multimedia assets, and apps—for our social media platforms that showcases CAF’s products and corporate image.
Risk Management. Be the eyes and ears for the CAF brand on social media platforms and with user-generated content, identifying threats and opportunities—and developing and maintaining a systematic approach to report this to appropriate parties in a timely manner.
任职条件Post Qualifications :
· Solid understanding of social media and the digital landscape in China and globally (Weibo, Kaixin, QQ, Renren, Youku, Tudou, YouTube, Flickr, Forums, Twitter, Wikis, blogs, etc.)
· Must be passionate about quickly-evolving social media environment
· Outstanding communication and analytical skills
· Superior communication, organizational, and project management skills
· Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
· Highly proactive team-player eager take on additional responsibility
· Demonstrated (and documented!) creativity running social media campaigns; having a personal POV and social media footprint is a major plus
· Keen sense of judgement related to online risk management and mitigation
· Experience in the auto sector a plus but not a necessity
· Fluent English and Chinese
· BA/BS
The Social Media supervisor is responsible for developing and implementing savvy and creative digital communication strategies and content to build and grow the brand and its influence across the digital landscape.
主要工作内容Major Responsibilities:
We seek a highly motivated individual, with experience and passion for blogging, micro-blogging and community participation leadership. The successful candidate will lead CAF’s social media communication team. A successful candidate will help create spaces for meaningful engagement between CAF and its customers. Internally, s/he will coordinate and align key programs and processes between communications & public affairs and other key departments, including but not limited to: the CAF marketing and sales organization; external agencies; and counterparts at Ford China, Asia Pacific and Ford headquarters.
Program Leadership and Design. Lead development, planning and implementation of social media communications activities to industry-leading standards to tell CAF stories and grow the brand's influence across the online landscape. This includes the ongoing strategic maintenance and build-out of our CAF corporate and product online properties to ensure consistency in quality and "look and feel"
Internal Alignment. Closely manage relationships with key CAF stakeholders, specifically ensuring that:
1. CAF social media strategy aligns with the existing efforts and needs of our Marketing and Sales organization
2. CAF social media strategy supports and reflects key initiatives from our JV partner in the Ford organization.
3. CAF social media strategy effectively utilizes the talent and resources of third-party agencies, if any, to deliver high quality programs in a cost-effective manner;
4. CAF social media strategy creates a space whereby the company can have meaningful dialogue with its key constituent: its customer base;
External Relationship Management. Successful candidate will be responsible for asserting CAF’s ”voice” into key online discussions related to the auto industry and growth of our brand. Specifically, the Social Media Manager will:
1. Manage daily conversations across CAF social media platforms and grow the CAF online communities. This means that s/he will lead CAF interactions with our customers online to align service of their needs with our corporate objectives. In addition, as necessary s/he will be an active participation in online conversations and where necessary play a role as mediator, ensuring that CAF’s maintains a highly responsive online presence across all our social media platforms;
2. Build and maintain a close relationship with online influencers such as forum owners, and other digital influencers;
Content Development. Successful candidate will work with key internal departments and third-party agencies to build and maintain exciting content—including text snippets, graphics, multimedia assets, and apps—for our social media platforms that showcases CAF’s products and corporate image.
Risk Management. Be the eyes and ears for the CAF brand on social media platforms and with user-generated content, identifying threats and opportunities—and developing and maintaining a systematic approach to report this to appropriate parties in a timely manner.
任职条件Post Qualifications :
· Solid understanding of social media and the digital landscape in China and globally (Weibo, Kaixin, QQ, Renren, Youku, Tudou, YouTube, Flickr, Forums, Twitter, Wikis, blogs, etc.)
· Must be passionate about quickly-evolving social media environment
· Outstanding communication and analytical skills
· Superior communication, organizational, and project management skills
· Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
· Highly proactive team-player eager take on additional responsibility
· Demonstrated (and documented!) creativity running social media campaigns; having a personal POV and social media footprint is a major plus
· Keen sense of judgement related to online risk management and mitigation
· Experience in the auto sector a plus but not a necessity
· Fluent English and Chinese
· BA/BS
公司介绍
2001年4月，世界领先的汽车公司——福特汽车公司和中国的百年企业——长安汽车集团，共同签约成立了长安福特汽车有限公司（长安福特），并于2003年初正式投产。2006年3月，马自达汽车公司参股长安福特，公司正式更名为“长安福特马自达汽车有限公司”（长安福特马自达汽车），三方持股比例为：长安50%，福特35%，马自达15%。2007年9月长安福特马自达汽车旗下第二个整车生产基地——长安福特马自达汽车南京公司举行了盛大的竣工投产庆典。成立10年以来，长安福特马自达汽车发展迅速，已经成长为一个具有跨地域和多品牌生产、经营能力的大型现代化汽车企业。
为了支持未来发展计划，2011年6月16日，长安福特马自达汽车新发动机厂正式破土动工；2011年9月24日，长安福特马自达汽车变速箱工厂投建；2012年2月24日，长安福特马自达汽车重庆二工厂正式投产；2012年4月5日，长安福特马自达汽车宣布投资6亿美元（约合38亿人民币）扩大重庆整车产能。随着这四个工厂全部落成，重庆将成为福特在底特律之外最大的生产基地。2012年4月19日，长安福特马自达汽车宣布投资7.6亿美元在杭州建设新整车厂，年产能将超过120万辆。
目前长安福特马自达汽车生产和销售的车型有：经典福克斯、新福克斯、福特麦柯斯(S-MAX)、福特蒙迪欧-致胜、福特嘉年华两厢、福特嘉年华-锋潮、马自达3、马自达2、Volvo S40和Volvo S80。
在把一流的产品和一流的设计理念带给中国消费者的同时，长安福特马自达汽车也努力向消费者提供世界一流的服务体系, 建立起了遍布全国的福特品牌经销商网络，并正式在中国市场启动福特全球统一汽车服务体系——“Ford Service” ，旨在为中国消费者提供世界一流的服务体验。
作为一个具有社会责任感的企业公民，长安福特马自达汽车致力于成为“环境保护的先行者”。重庆和南京工厂不仅配备先进的污染防治设施，还建立了完善的环境管理体系，是当地率先通过ISO14001认证的企业。同时，长安福特马自达汽车也积极参与各项公益事业，推动社区的环境改善和所在地的经济发展。
长安福特马自达汽车有限公司现任总裁为马瑞麟先生。罗明刚先生为公司现任执行副总裁。
为了支持未来发展计划，2011年6月16日，长安福特马自达汽车新发动机厂正式破土动工；2011年9月24日，长安福特马自达汽车变速箱工厂投建；2012年2月24日，长安福特马自达汽车重庆二工厂正式投产；2012年4月5日，长安福特马自达汽车宣布投资6亿美元（约合38亿人民币）扩大重庆整车产能。随着这四个工厂全部落成，重庆将成为福特在底特律之外最大的生产基地。2012年4月19日，长安福特马自达汽车宣布投资7.6亿美元在杭州建设新整车厂，年产能将超过120万辆。
目前长安福特马自达汽车生产和销售的车型有：经典福克斯、新福克斯、福特麦柯斯(S-MAX)、福特蒙迪欧-致胜、福特嘉年华两厢、福特嘉年华-锋潮、马自达3、马自达2、Volvo S40和Volvo S80。
在把一流的产品和一流的设计理念带给中国消费者的同时，长安福特马自达汽车也努力向消费者提供世界一流的服务体系, 建立起了遍布全国的福特品牌经销商网络，并正式在中国市场启动福特全球统一汽车服务体系——“Ford Service” ，旨在为中国消费者提供世界一流的服务体验。
作为一个具有社会责任感的企业公民，长安福特马自达汽车致力于成为“环境保护的先行者”。重庆和南京工厂不仅配备先进的污染防治设施，还建立了完善的环境管理体系，是当地率先通过ISO14001认证的企业。同时，长安福特马自达汽车也积极参与各项公益事业，推动社区的环境改善和所在地的经济发展。
长安福特马自达汽车有限公司现任总裁为马瑞麟先生。罗明刚先生为公司现任执行副总裁。