Account Director(focus on FMCG clients) 客户总监(快消客户)
博达大桥国际广告传媒有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2012-08-17
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语精通
普通话熟练 - 职位类别:广告客户总监/副总监
职位描述
Account Director(focus on FMCG clients) 客户总监(快消客户)
Overview of Job Function
AD is an independent operational leader. Oversee strategy and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts
Responsibilities
1. Support 2-4 clients dependent on revenue size and project complexity
2. Exerts influence at all levels of Client/Agency organization—seen by Client/Agency as the daily team leader and strategic partner with key Client decision makers and Agency discipline team leaders
3. Puts Creativity That Works in action through development of sound strategy, lead briefing that inspires Creative and selling of brilliant creative work that delivers on long-term brand vision
4. Assure flawless execution of client projects, prioritize resources, and keep team and other groups informed of progress and changes
5. Create and develop annual account plans and participate in regular account reviews with project teams and account management.
6. Team leader responsible for the growth and development of the account team (AE, AAE, AMT)
7. Write white papers and case studies on account management best practices and emerging issues.
8. Understand the Client/Agency contract and account P&Ls & responsible for organic growth with existing Clients–merchandising Daftfcb’s unique arsenal of proprietary tools and motivating the brand team to pursue innovative marketing strategies
9. Support senior team as required in new business development as required.
10. Expand knowledge of additional software and new technologies as they develop, where applicable, and keep abreast with industry/category best practice.
Ideal Competency
1. 7+ years of account management, a minimum of 2 year in an agency environment
2. Proven success in growing account and revenue generation
3. Demonstrated strategic or consultative approach to account management
4. Experience managing services and project related business
5. Ability to develop and motivate a team
6. Excellent written and verbal communication skills and strong presentation skills
7. Must have sound financial management skills.
工作职责概述
客户总监负责领导独立的运作,监控客户战略开展与业务发展,引领和指导主要客户关系结构的发展,并对客户的战略和发展方向负责。
职责
1. 根据客户收入规模和项目复杂程度,支持二至四个客户。
2. 对客户/广告传媒机构的所有级别施加影响——被客户/广告传媒机构当作日常工作的团队领袖、客户主要决策者的战略伙伴以及广告传媒机构的专业团队领袖。
3. 通过开发完善的战略,有效地化创意为行动;领导部署,激发创意和销售旨在实现长期品牌目标的优秀创意作品。
4. 确保天衣无缝地执行客户的项目,优先安排资源,保证团队及其它各方随时了解进度与变化。
5. 制定和完善年度客户计划,协同项目组及客服团队对客户进行定期评析。
6. 作为团队领袖负责培养与发展客服团队(客户经理、客户经理助理及客户管理团队)
7. 撰写关于客户管理最佳实践与新兴问题的行业报告及案例分析。
8. 了解客户与广告传媒机构合同以及客户损益表,负责现有客户的内部增长——推销博达大桥独特的专属工具库,激励品牌团队追求创新的营销策略。
9. 根据需要协助上级团队开发新业务。
10. 不断扩充新软件和新技术的知识,如有相符,与行业/领域的最佳实践保持齐头并进。
职位要求
1. 7年客户管理经验,至少2年广告传媒机构的经历
2. 在开发客户和销售方面有实际的成功经历
3. 具备客户管理的战略或咨询方法
4. 具备客户服务管理及项目相关业务的经验
5. 具备培养和激励团队的能力
6. 优秀的口头与笔头沟通能力以及较强的演示技巧
7. 必须具备过硬的财务管理能力
8. 会广东话优先
Overview of Job Function
AD is an independent operational leader. Oversee strategy and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts
Responsibilities
1. Support 2-4 clients dependent on revenue size and project complexity
2. Exerts influence at all levels of Client/Agency organization—seen by Client/Agency as the daily team leader and strategic partner with key Client decision makers and Agency discipline team leaders
3. Puts Creativity That Works in action through development of sound strategy, lead briefing that inspires Creative and selling of brilliant creative work that delivers on long-term brand vision
4. Assure flawless execution of client projects, prioritize resources, and keep team and other groups informed of progress and changes
5. Create and develop annual account plans and participate in regular account reviews with project teams and account management.
6. Team leader responsible for the growth and development of the account team (AE, AAE, AMT)
7. Write white papers and case studies on account management best practices and emerging issues.
8. Understand the Client/Agency contract and account P&Ls & responsible for organic growth with existing Clients–merchandising Daftfcb’s unique arsenal of proprietary tools and motivating the brand team to pursue innovative marketing strategies
9. Support senior team as required in new business development as required.
10. Expand knowledge of additional software and new technologies as they develop, where applicable, and keep abreast with industry/category best practice.
Ideal Competency
1. 7+ years of account management, a minimum of 2 year in an agency environment
2. Proven success in growing account and revenue generation
3. Demonstrated strategic or consultative approach to account management
4. Experience managing services and project related business
5. Ability to develop and motivate a team
6. Excellent written and verbal communication skills and strong presentation skills
7. Must have sound financial management skills.
工作职责概述
客户总监负责领导独立的运作,监控客户战略开展与业务发展,引领和指导主要客户关系结构的发展,并对客户的战略和发展方向负责。
职责
1. 根据客户收入规模和项目复杂程度,支持二至四个客户。
2. 对客户/广告传媒机构的所有级别施加影响——被客户/广告传媒机构当作日常工作的团队领袖、客户主要决策者的战略伙伴以及广告传媒机构的专业团队领袖。
3. 通过开发完善的战略,有效地化创意为行动;领导部署,激发创意和销售旨在实现长期品牌目标的优秀创意作品。
4. 确保天衣无缝地执行客户的项目,优先安排资源,保证团队及其它各方随时了解进度与变化。
5. 制定和完善年度客户计划,协同项目组及客服团队对客户进行定期评析。
6. 作为团队领袖负责培养与发展客服团队(客户经理、客户经理助理及客户管理团队)
7. 撰写关于客户管理最佳实践与新兴问题的行业报告及案例分析。
8. 了解客户与广告传媒机构合同以及客户损益表,负责现有客户的内部增长——推销博达大桥独特的专属工具库,激励品牌团队追求创新的营销策略。
9. 根据需要协助上级团队开发新业务。
10. 不断扩充新软件和新技术的知识,如有相符,与行业/领域的最佳实践保持齐头并进。
职位要求
1. 7年客户管理经验,至少2年广告传媒机构的经历
2. 在开发客户和销售方面有实际的成功经历
3. 具备客户管理的战略或咨询方法
4. 具备客户服务管理及项目相关业务的经验
5. 具备培养和激励团队的能力
6. 优秀的口头与笔头沟通能力以及较强的演示技巧
7. 必须具备过硬的财务管理能力
8. 会广东话优先
公司介绍
我们是一家全球性、以行为为基础、业务覆盖全面、极具创意且值得充分信赖的市场营销及传播组织,我们的着眼点是超业务的盈亏。在FCB,我们向客户提供真正的“创意回报”。
2006年,我们把两个同样源自芝加哥,健康、成熟,拥有互补技能的公司合并在一起,组成了FCB。
我们的总部位于芝加哥和纽约,我们的全球网络遍布110个国家和地区,包含180个办事处,并拥有9,000多名专业人士。我们和《财富》500强公司中的100多家的客户合作。
FCB重点培养复兴式、精通营销规则和媒介渠道的人才;有见解且愿意承担合理风险的领导者始终受到我们的欢迎;有创意、有责任心的求职者应该脱颖而出。
我们希望FCB成为行业中各类顶尖人才希望工作的地方,同时成为最具洞悉力的客户希望合作的公司。
2006年,我们把两个同样源自芝加哥,健康、成熟,拥有互补技能的公司合并在一起,组成了FCB。
我们的总部位于芝加哥和纽约,我们的全球网络遍布110个国家和地区,包含180个办事处,并拥有9,000多名专业人士。我们和《财富》500强公司中的100多家的客户合作。
FCB重点培养复兴式、精通营销规则和媒介渠道的人才;有见解且愿意承担合理风险的领导者始终受到我们的欢迎;有创意、有责任心的求职者应该脱颖而出。
我们希望FCB成为行业中各类顶尖人才希望工作的地方,同时成为最具洞悉力的客户希望合作的公司。
联系方式
- Email:jessica.zhuang@fcb.com
- 公司地址:地址:span淮海中路1045号淮海国际广场36楼或襄阳南路180A