北京招聘

Position Summary:

- Assist China Digital & E-commerce Manager for brand digital communication to explore new opportunities beyond traditional communication touch points with aim to attract & localize consumers

- Assist China Digital & E-commerce Manager to manage and improve local digital content in line with global guideline & local market strategy.

- Strong participation and support in digital campaign planning and execution activities.

- Strong participation and support in digitalization of Marketing, Sales, Trade Marketing and other function teams.

- Responsible for project management & timeline control of digital projects in mainland China.

- Handle social media & other IWOM platforms communication

Responsibilities:

DIGITAL COMMUNICATION:

* Develop creative and efficient social media & IWOM plan with smart budget spending.

* Closely work with marketing, PR, CRM, trade marketing and sales team to provide digital support on their activities though Social Media, Search, and other IWOM channels.

* Monitor Clarins overall IWOM performance and improve the brand awareness, likability and credibility consistently by encouraging the User Generated Content.

* Localize and leverage Global/Regional digital content assets and create the local ones if needed.

* Explore new ideas and tools to promote Clarins a more vivid & exciting image to drive wide attention & brand desirability;

* Ensure consistency of brand communication through social media platforms;

* Collect and provide competitor information and best practice for internal sharing and learning.

DIGITAL PROJECTS MANAGEMENT:

* Manage and tracking global/regional/local digital projects in China

* Provide technical support to other functions' digital innovation and initiatives

* Participate and/or lead the implementation of these initiatives

* Support China Digital & E-commerce Manager in developing digital knowledge, expertise and evangelization of digital throughout the organization (online 2 offline activities, digital in point of sales, digital back-office productivity)

REQUIREMENTS:

- Bilingual in Chinese & English.

- 3 years + previous experience in Digital functions in B2C business and/or Digital agencies.

- Solid skills in Digital communication planning & Able to deliver high-quality of execution in details.

- Good understanding of Social media platforms and how to drive engagement & SOV.

- Strong sense in digital content including message, visual, animation.

- Strong project management skills and timeline control.

- Knowledge of SEM and SEO is a strong plus.

- Keen sensitive to competitor action and pioneering spirit in exploring new creative ideas in digital communication universe.

- Self-initiative and result-oriented.

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