北京招聘

ROLE PURPOSE – (A short summary of role accountabilities)

角色目的——（角色职责概述）

The RM Group Import Fulfilment Programme has identified opportunities to grow parcel import volumes to the UK and Europe by moving higher up the value chain and establishing customer relationships in foreign markets. This is part of the Group Parcels Strategy.

英国皇家邮政集团进口专递项目认识到，通过向价值链上端移动、在国外市场建立客户关系，可以增加国外到英国和欧洲的进口包裹数量。这是集团包裹战略的一部分。

The RMG China proposition is to launch a B2B China to Europe deferred service for parcels being sent from China, partnering with a major express service provider in China, and aimed primarily at SMEs, to compete against integrators.

英国皇家邮政集团计划在中国与国内一家著名快递服务公司合作与综合运营商竞争，推出中国到欧洲B2B延时包裹快递产品，主要针对中小企业。企运商务咨询是英国皇家邮政集团公司在中国成立的全资子公司，目的是为母公司在华的业务发展提供支持服务。

The Marketing Manager is responsible for the successful generation and conversion of new business opportunities, and the role has the following key accountabilities:

市场经理负责成功创造和转化新的商机，此职位包括以下主要职责：

? Custodian of the product specification and updating as appropriate to ensure the service remains competitive within the market

? 负责产品规格的制定和更新，确保此产品在市场的竞争力

? Strategic brand ownership – ensuring the RMG family of brands are used appropriately alongside the China partner’s brand

? 战略品牌负责人—确保英国国家邮政集团系列品牌与中国合作伙伴品牌的适当使用。

? Targeted prospecting and acquisition marketing (direct marketing, email marketing, sales promotion etc) in line with brand proposition, and monitoring ROI effectiveness.

? 有针对性的市场开发（直销、邮件营销、促销等），符合品牌定位，跟踪投资回报的效果。

? Customer relationship management (CRM) through determining appropriate communications channels (telesales, electronic, mailed etc) and messages to retain existing customer base.

? 客户关系管理，决策合适的沟通渠道（电话销售、电子或邮寄等方式），同时保留现有客户群。

? Management of 3rd party agencies including; creative, direct marketing and response handling agencies

? 管理三方代理：创意营销、直销和回应处理代理。

? Pricing policy development and deployment

? 定价政策开发与部署

? Introduce and own a competitor intelligence system to ensure insight into competitor’s volumes, customer wins, service developments and changes, rate cards and general economic and market trends and news

? 引进并负责竞争对手情报体系，以确保获悉对手的规模、客户、服务开发和变动、价目表以及整体经济和市场动向新闻。

? Own CRM tool, ensuring quality inputs from sales and through data mining generating quality sales lead opportunities for BDMs

? 负责客户关系管理工具，确保销售提供信息的质量，通过数据挖掘为业务开发经理提供优质的销售线索。

? Customer experience champion. Monitor performance against stated experience and put in place remedial actions via appropriate teams (CS, Ops) when necessary

? 客户体验负责人。跟踪客户体验绩效，必要时协同相关团队(客服、运营）采取补救措施。

Skills, Knowledge and Experience:

技能、知识和经验：

? Commercially and customer focused. Ability to be the voice of the customer for the business

? 以商业和顾客为导向。能够将客户的声音传递给业务部门。

? Possessing an in depth knowledge of the parcel, logistics and transport markets.

? 对包裹、物流和运输市场有深厚的知识。

? Strong evaluation and analysis skills, coupled with creativity.

? 过硬的评估和分析技能，以及创造性

? Ability to interrogate collated CRM information to develop sales leads

? 核对客户关系管理信息，发现销售线索

? Strong understanding of effective retention and acquisition marketing techniques

? 掌握有效的挽留现有市场并获取新市场的技能

? Excellent written and verbal communication skills.

? 出色的书面和口头沟通技巧

? Proven experience of product, pricing and customer service development and deployment

? 在产品、定价和客服开发和部署方面有可证实的经验

? Highly numerate with understanding of cost and variable affects on cost

? 精通成本和影响成本的可变因素

? A single minded focus on profit generation

? 专注于创造利润

? Strong interpersonal skills and a good communicator

? 出色的人际交往技巧和巧妙的沟通能力

? Experience of working in a start-up business advantageous

有在新兴公司工作经验者优先考虑

EBP Consultancy (Beijing) Co., Ltd. 企运商务咨询（北京）有限公司
A Royal Mail Group Company 英国皇家邮政集团子公司
Royal Mail Holdings (the Group) is a public limited company wholly owned by the UK Government, but operating as an independent commercial entity with its own Board and balance sheet.
China is the largest in-bound market for Europe. Currently, Royal Mail Group (RMG) has set up a contractual partnership with a local Chinese express company. The China partner will provide the express services for Royal Mail in China on a contractual “outsourced” basis. Royal Mail Group in Europe will provide infrastructure support such as IT and Technology. The China business is purely B2B and will primarily focus on the order replenishment and sample traffic for the following key sectors:
Textiles
Machinery parts
High technology
EBP Consultancy (Beijing) Co., Ltd., a RMG Wholly Foreign Owned Entity in China, was established in 2012 in Beijing to assist RMG in mainly performing the following activities within China: providing expert knowledge of International Express to the China partner; supporting the China partner in sales and marketing; and operational processing of international items. Additionally EBP will support RMG in the day to day management of the relationship with the China partner, including assessment of future business development opportunities within China. EBP will also be responsible for supporting RMG in managing the day to day performance of the AFF.