E-Marketing Manager网络营销经理--上海
北京励德展览有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2013-06-20
- 工作地点：上海
- 招聘人数：若干
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展经理
职位描述
The E-marketing Manager is responsible for driving e-marketing strategy, online products development priorities, and online products release plans. This position requires close interaction with key customers, project managers and website developers,.
The E-marketing Manager must possess a unique blend of e-marketing and technical savvy; a big-picture vision, and the drive to make that vision a reality. The manager will spend time in the market to understand customer problems, and find innovative solutions.
Key Accountabilities Deliverables:
* Lead e-marketing strategy to meet or exceed the company's target revenue goals and e-marketing objectives.
* Formulate and validate e-marketing, product, and functional requirements that are actionable by web developer and effectively balance market, customer, and technology drivers (NOVA Platform).
* Lead the team to execute and ensure that e-products and websites meet customers' requirements (external and internal), delivered on schedule, and address market needs.
* Work collaboratively with project managers on new or existing e-product release scope, plan, resources, and timelines.
* Provide product expertise to Marketing Director, Project Managers to inform messaging, positioning, sales collateral & tools. Establish positioning and messaging platform for reporting and business intelligence product offerings, including competitive analysis and pricing. Work with marketing to generate associated collateral including PPT and brochures for e-products.
* Serve as an authoritative e-marketing evangelist internally, ensuring that all websites and online platforms stakeholders (Project Managers and Marketing) remain aligned and informed and that e-minimum standards are kept.
* Provide support for e-marketing related marketing events, seminars and other outbound activities as required.
* Act as a key point of contact with industry influencers and partners to ensure the highest levels of visibility and recognition for online platform.
* Establish and maintain key relationships with product and third party implementation partners to establish e-marketing process best practices for the implementation of reporting and business intelligence products.
* Prepare detailed e-marketing presentations, and other materials to explain requirements internally and externally.
* Work with team to provide Functional Specification documentation with use cases, success Stories, and other materials.
* Manage enhancement processes collaboratively with project teams and development to support a high level of customer satisfaction.
* Assist with documentation, process flows, specifications, and diagrams to provide direction and training support and project teams.
Qualifications:
* 3-5 years of online product sales and management experience.
* Must have experience in bringing releases to market and managing online products to maximize achievement of company's e-marketing strategy.
* Experience must include a track record of excellent communication in all marketing materials (Presentation creation/messaging, presentations to field, product data sheets, sales tools, etc.).
* Excellent communication and presentation skills
* Customer-facing experience and skills.
* Strong interpersonal skills with ability to broker conflicting inputs to achieve mutually satisfactory results.
* Strong analytical and decision making skills.
* Strong understanding of online and ad analytics, SEO and social media
* Ability to multi-task and work under high customer demand and changing priorities
The E-marketing Manager must possess a unique blend of e-marketing and technical savvy; a big-picture vision, and the drive to make that vision a reality. The manager will spend time in the market to understand customer problems, and find innovative solutions.
Key Accountabilities Deliverables:
* Lead e-marketing strategy to meet or exceed the company's target revenue goals and e-marketing objectives.
* Formulate and validate e-marketing, product, and functional requirements that are actionable by web developer and effectively balance market, customer, and technology drivers (NOVA Platform).
* Lead the team to execute and ensure that e-products and websites meet customers' requirements (external and internal), delivered on schedule, and address market needs.
* Work collaboratively with project managers on new or existing e-product release scope, plan, resources, and timelines.
* Provide product expertise to Marketing Director, Project Managers to inform messaging, positioning, sales collateral & tools. Establish positioning and messaging platform for reporting and business intelligence product offerings, including competitive analysis and pricing. Work with marketing to generate associated collateral including PPT and brochures for e-products.
* Serve as an authoritative e-marketing evangelist internally, ensuring that all websites and online platforms stakeholders (Project Managers and Marketing) remain aligned and informed and that e-minimum standards are kept.
* Provide support for e-marketing related marketing events, seminars and other outbound activities as required.
* Act as a key point of contact with industry influencers and partners to ensure the highest levels of visibility and recognition for online platform.
* Establish and maintain key relationships with product and third party implementation partners to establish e-marketing process best practices for the implementation of reporting and business intelligence products.
* Prepare detailed e-marketing presentations, and other materials to explain requirements internally and externally.
* Work with team to provide Functional Specification documentation with use cases, success Stories, and other materials.
* Manage enhancement processes collaboratively with project teams and development to support a high level of customer satisfaction.
* Assist with documentation, process flows, specifications, and diagrams to provide direction and training support and project teams.
Qualifications:
* 3-5 years of online product sales and management experience.
* Must have experience in bringing releases to market and managing online products to maximize achievement of company's e-marketing strategy.
* Experience must include a track record of excellent communication in all marketing materials (Presentation creation/messaging, presentations to field, product data sheets, sales tools, etc.).
* Excellent communication and presentation skills
* Customer-facing experience and skills.
* Strong interpersonal skills with ability to broker conflicting inputs to achieve mutually satisfactory results.
* Strong analytical and decision making skills.
* Strong understanding of online and ad analytics, SEO and social media
* Ability to multi-task and work under high customer demand and changing priorities
公司介绍
关 于 励 展
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn