Specialist, Social Media Development - Greater China(职位编号：47144)
六洲酒店管理（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：酒店/旅游 餐饮业
职位信息
- 发布日期：2015-03-11
- 工作地点：上海
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场通路专员 其他
职位描述
Role Description
Job Summary – (Role Summary)
This dynamic role is to take lead and become the key Social Media expert for IHG’s China hotels operation. This person will manage the roll out of key social listening tools and SOP to address social reputation management opportunities around guest review management & hotel operation optimization process. The role will also be accountable for developing and executing the hotel engagement and adoption of all Hotel Social Marketing disciplines.
Essential Duties and Responsibilities – (Key Activities)
• Work with various Digital, Hotel Delivery and Operation stakeholders to develop programs around Hotel Social Marketing competencies
• Lead in all activities related to Active Listening, material development, execution, stakeholder communication and monitoring.
• Lead on the creation of individual hotel WeChat marketing solution – build positioning, functionalities and future optimization of this platform
• Work with regional stakeholders to provide effective guideline to IHG China hotels on social marketing media matrix management and content production
• Manage our key social media partners and vendors for WeChat
• Project manage technology, platforms transition, new platform setup and tool implementation for the Social space (i.e. Revinate, Brand Karma and Medialla)
• Be the lead regional conduit for global assets and tools, drive relevance and market readiness
• Be the knowledge owner emerging trends, technologies and applications in the social media space – seek out opportunities to apply them for IHG hotel level to drive guest love and revenue.
• Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies (global, regional corporate, ops, hotels)
• Contribute and eventually drive the planning of GC social platform growth and continuous improvement of Hotel Social Media competencies
Role Qualifications and Technical Skills
REQUIRED QUALIFICATIONS
Education –
Bachelor's Degree in Marketing, Business, Communications or a relevant field of work, or an equivalent combination of education and work-related experience.
Experience –
3 plus years progressive work-related experience in social marketing, advertising or communications. Hotel Marketing Communication experiences a plus but not required.
China social marketing, especially Wechat platform, experience highly regarded.
Technical Skills and Knowledge –
• Demonstrated project management experience in organizing, planning and executing large scale initiatives (multiple technologies, channels, etc)
• Be IHG’s Subject Matter Expert in Greater China social listening tools and practices, also knowledge of Chinese online travel reputation aggregation platforms and trends on social are essential
• Understand hotel marketing communication mechanism and their existing marketing practices via social platforms (WeChat, Weibo and Dianping etc.)
• Ability to consolidate ideas/opportunities, craft a proposal and pitch to stakeholders
• Demonstrate ability to develop detailed documentation on specifications and process in accordance to IHG brand or company standards
• Public speaking and training
• Ability to develop and present data-driven recommendations or results
• Ability to balance multiple stakeholders – internal, external, global, brand, agency, Social Media partners, etc.
• Demonstrated ability to maintain a consistent, high quality customer-focused orientation, including providing clear, accurate information; explaining procedures or materials or providing supplemental information; anticipating problems or questions.
• Good command of English language (reading, presenting and writing)
3 ACCOUNTABILITY
Number of employees supervised: Direct 0 Indirect: 0
Annual operating and/or payroll budget(s): $
Decision making responsibilities (Key Decision Rights):
• Independently directs the implementation of regional level social listening tool to drive revenues and drive brand love.
• Independently drive hotels’ adoption and engagement of social marketing tools and guidelines.
• Independently drive & optimize hotel social marketing competency build up and growth
4 CONTACTS (Key Relationships)
Internal Key Relationships –
• Digital & Channels team – global and regional: discuss programs and coordinate action plans of programs.
• Regional Hotel Delivery team: discuss and coordinate the operation standard and performance tracking metrics
• Regional Brand Marketing team: contribute in the hotel social marketing competency improvement efforts
• CNCRO Service Centre: dissemination of any questions or issues from social platform, collaborate to development social solution for content
• Business Intelligence: coordinate analyses that lead to business insights.
• Hotel GMs, DOSMs, and Marcomms
External Key Relationships –
• Social Media Platform partners
• Vendors/Suppliers
• Creative Agencies & consultants
5. PHYSICAL REQUIREMENTS
• Majority of work is performed in a normal office environment.
• Travel required as needed to support business objectives (10% estimated)
Job Summary – (Role Summary)
This dynamic role is to take lead and become the key Social Media expert for IHG’s China hotels operation. This person will manage the roll out of key social listening tools and SOP to address social reputation management opportunities around guest review management & hotel operation optimization process. The role will also be accountable for developing and executing the hotel engagement and adoption of all Hotel Social Marketing disciplines.
Essential Duties and Responsibilities – (Key Activities)
• Work with various Digital, Hotel Delivery and Operation stakeholders to develop programs around Hotel Social Marketing competencies
• Lead in all activities related to Active Listening, material development, execution, stakeholder communication and monitoring.
• Lead on the creation of individual hotel WeChat marketing solution – build positioning, functionalities and future optimization of this platform
• Work with regional stakeholders to provide effective guideline to IHG China hotels on social marketing media matrix management and content production
• Manage our key social media partners and vendors for WeChat
• Project manage technology, platforms transition, new platform setup and tool implementation for the Social space (i.e. Revinate, Brand Karma and Medialla)
• Be the lead regional conduit for global assets and tools, drive relevance and market readiness
• Be the knowledge owner emerging trends, technologies and applications in the social media space – seek out opportunities to apply them for IHG hotel level to drive guest love and revenue.
• Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies (global, regional corporate, ops, hotels)
• Contribute and eventually drive the planning of GC social platform growth and continuous improvement of Hotel Social Media competencies
Role Qualifications and Technical Skills
REQUIRED QUALIFICATIONS
Education –
Bachelor's Degree in Marketing, Business, Communications or a relevant field of work, or an equivalent combination of education and work-related experience.
Experience –
3 plus years progressive work-related experience in social marketing, advertising or communications. Hotel Marketing Communication experiences a plus but not required.
China social marketing, especially Wechat platform, experience highly regarded.
Technical Skills and Knowledge –
• Demonstrated project management experience in organizing, planning and executing large scale initiatives (multiple technologies, channels, etc)
• Be IHG’s Subject Matter Expert in Greater China social listening tools and practices, also knowledge of Chinese online travel reputation aggregation platforms and trends on social are essential
• Understand hotel marketing communication mechanism and their existing marketing practices via social platforms (WeChat, Weibo and Dianping etc.)
• Ability to consolidate ideas/opportunities, craft a proposal and pitch to stakeholders
• Demonstrate ability to develop detailed documentation on specifications and process in accordance to IHG brand or company standards
• Public speaking and training
• Ability to develop and present data-driven recommendations or results
• Ability to balance multiple stakeholders – internal, external, global, brand, agency, Social Media partners, etc.
• Demonstrated ability to maintain a consistent, high quality customer-focused orientation, including providing clear, accurate information; explaining procedures or materials or providing supplemental information; anticipating problems or questions.
• Good command of English language (reading, presenting and writing)
3 ACCOUNTABILITY
Number of employees supervised: Direct 0 Indirect: 0
Annual operating and/or payroll budget(s): $
Decision making responsibilities (Key Decision Rights):
• Independently directs the implementation of regional level social listening tool to drive revenues and drive brand love.
• Independently drive hotels’ adoption and engagement of social marketing tools and guidelines.
• Independently drive & optimize hotel social marketing competency build up and growth
4 CONTACTS (Key Relationships)
Internal Key Relationships –
• Digital & Channels team – global and regional: discuss programs and coordinate action plans of programs.
• Regional Hotel Delivery team: discuss and coordinate the operation standard and performance tracking metrics
• Regional Brand Marketing team: contribute in the hotel social marketing competency improvement efforts
• CNCRO Service Centre: dissemination of any questions or issues from social platform, collaborate to development social solution for content
• Business Intelligence: coordinate analyses that lead to business insights.
• Hotel GMs, DOSMs, and Marcomms
External Key Relationships –
• Social Media Platform partners
• Vendors/Suppliers
• Creative Agencies & consultants
5. PHYSICAL REQUIREMENTS
• Majority of work is performed in a normal office environment.
• Travel required as needed to support business objectives (10% estimated)
公司介绍
我们的工作不同并且喜好不同，但是我们都同样对生活充满着激情。因此，我们承诺为所有激情澎湃的员工提供“尽炫自我”的空间，将把洲际酒店集团建成一个员工们愿意投身于工作之中的地方，就如同他们乐于将精力、热情和执着专注于他们的喜好那样。
现在就递上你的简历，申请你在洲际的职业生涯！
现在就递上你的简历，申请你在洲际的职业生涯！