北京招聘

Lead Digital for Launch & Sustainment of Global and Regional Products
· Lead the strategy and implementation for digital on global/regional products from reveal through launch
· Work with digital agencies to drive new digital ideas for the customer across all touchpoints
· Understand linkages between Global Marketing Launch Process (GMLP) and interface with Global Marketing for specific digital regional deliverables (e.g. strategy, placemats, launch plans)
· Identify and champion best practices for local market digital planning, tracking, and measurement
· Represent APA Digital and APA market needs in Global Launch Meetings and forums
· Support Global Digital Programme and Tool implementation across APA markets
· Lead the deployment of Regional programs: Build and Price tool deployment, Owner Site, Owner App, Search Engine Optimization program, Website testing and optimization program, global UX rollout, and Omniture analytics rollout

Drive Mobile & Emerging marketing innovation
· Lead the strategy development and cross-region program deployment through digital channels (e.g. Internet, mobile, social, emerging media) for AP
· Work with digital agencies to drive new ideas for the customer across the entire digital spectrum
· Support development of mobile strategy and identify specific tactics to implement for global/regional launches. Support drive to create and AP "Mobile Center of Excellence"


Champion business requirements through appropriate Enterprise (IT) Solutions
· Business Owner support for Dragonfly
· Support development of marketing requirements as inputs for Enterprise (IT) Solutions – consumer facing websites, mobile and social applications/platforms, and digital analytics
· Drive overall marketing strategy and business priorities into the IT cycle plan for AP/markets & lead execution of Annual Cycle Plan activities
· Stay connected with global enterprise efforts to help drive efficiencies in AP
· Manage agency partners for enterprise related activity – staffing, process, burn rates, budget, delivery against objective, on time performance
· Lead work on annual scope of work planning with Next Digital
· Represent Marketing Communications at Enterprise Governance Forums : Global Digital, Digital Governance, Dragonfly Governance

Qualifications:
above 8 years of experience in below area:
Project Management
Regional experience (market interface)
Market-based marketing
Digital marketing
Social marketing

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。