北京招聘

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.

Manager (Digital)
A Manager is responsible for the day-to-day activities of the client team and projects. A Manager participates in new business development and supports organizational initiatives.
Primary Responsibilities:
? Recommend and implement initiatives that manage the target audience's perception of the client
? Develop and cultivate relationships with the client and external audiences
? Oversee day-to-day client projects and/or events to insure the quality of work meets client's business objective and provides value
? Manage client administration duties such as billing, financial reporting
? Oversee all aspects of major events for client
? Handle special media inquiries
? Review materials (e.g., news releases, backgrounders, fact sheets, bios, newsletters and pitch letters) prepared by Associates and Client Executives.
? Develop materials on complex issues (e.g., Q&A, speeches, collateral materials)
? Develop and place appropriate stories by and about the client in business, trade and consumer media as needed
? Where appropriate, cultivate positive client presence in trade media through releases, contact and response to inquiries/requests
? Maintain clear and consistent communication between the client and Burson-Marsteller
? Partner with client and other communications entities (e.g., advertising agency) to develop and complete communications plan
? Research, assist and present new business proposals
? Develop original research, surveys and market studies for existing and new business proposals
? Develop complete communications plan for client

Skills Required:
? Strong oral, editing and written skills both in English and Chinese.
? Excellent interpersonal skills
? Ability to supervise and motivate the client team
? Ability to handle and manage stressful situations
? Business presentation skills including their development, both for clients and prospective clients
? Ability to manage numerous projects simultaneously
? Ability to think creatively
? Ability to plan strategically and globally
? Ability to write strategic materials for client
? Ability to budget programs and understand the financial aspects of the client relationship
? Proficient in computer software (Word, Excel, PowerPoint)

Other Recommended Qualifications:
? BA or BS degree; graduate degree in business or specialist area preferred
? A minimum of five years experience working for a major corporation, consulting or communications firm
? Broad understanding of the techniques of a professional services/consultancy firm, journalism, public relations, communications or related field
? Broad understanding of industry or specialized practice area (such as healthcare, technology, investor relations)
? In-depth knowledge of media relations from key trade publications to national outlets

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.


关于博雅公关：
博雅公共关系有限公司 (www.burson-marsteller.com) 成立于1953年，是全球领先的公共关系和传播咨询公司。 公司在公共关系、公共事务、企业声望、危机管理、广告以及数字战略等众多领域向客户提供战略咨询和项目施行服务。博雅公关在全球6大洲108个国家开展业务，设有73家事务所及83家附属事务所，并共同组成博雅公关全球无缝隙合作网络。博雅公关是全球领先的传播集团WPP（纳斯达克股票代码：WPPGY）旗下子公司。更多信息请点击：visit.bm.com。