北京招聘

Leading Fashion/Luxury Group
Location: Shanghai
Position: Marketing & Communications Manager – Shanghai
Reports to: Director, Marketing & Communications
Division: Marketing and Communications

Job Purpose:
To develop creative and tactical 360 degree marketing programs and execute a regional PR plan that will deliver targeted sales and top of mind awareness for “the Accounts”.
1. Marketing Planning / Brand Image
1) Implement and execute on marketing plans and communications strategy that are in line with the brand image and product offering for the ‘accounts’ regionally by working closely with the sales and operations/store team.
2) Oversee the visual merchandising in store, making sure that these guidelines are being represented in all regional stores.
3) Develop customer acquisition programs to build the customer database by retaining existing customers and recruiting new customers.
4) Source potential partners and identify new business opportunities for each account.
2. Media /Public Relations
1) Strategic planning of China-based media plans, both in print and online, via strong media relations and contacts.
2) Identify appropriate editorial opportunities and develop feature story ideas for “the accounts” and pitch to media for placement.
3) Handle daily press requests including photo-shoots, product loans, brand information and interviews.
4) Manage the required press releases and information from vendors, both English and Chinese, for internal and external communications in line with company directives
5) Event management including personal designer appearances, store openings and collection launches in Beijing and Shanghai.
3. Financial Management
1) Analyze and evaluate the results for all marketing activities, prepare reports as required on time including proposals, post mortems, CRM analyzing and various other requests appropriate for each program
2) Monitor the expenses of each event or campaign, communicating budget within the framework and within an authorized budget
3) Recognize and maximize business opportunities and be responsive to market conditions in order to be competitive

Job Requirements：
1. Minimum 6 years working experience with 2 years team management in retail/fashion/luxury industry.
2. Above bachelor degree, overseas background preferred but not limited to.
3. Good verbal and written communication skill in English and Mandarin.
4. Understanding of the competitive market environment.
5. Comprehensive knowledge of marketing practices and theories.