北京 [切换城市] 北京招聘北京市场/营销招聘北京市场通路经理/主管招聘

知名外资医药化妆品公司 Trade Marketing Manager

上海好伯人力资源咨询有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2015-03-21
  • 工作地点:北京
  • 招聘人数:1
  • 学历要求:本科
  • 职位月薪:面议
  • 职位类别:市场通路经理/主管  市场企划经理/主管

职位描述

Responsibilities

1.To achieve business objectives and increase sales by executing impactful retailer/distributor promotional campaigns
2.To define Trade Marketing strategy per Retailer or channel based on marketing strategy and sales target, owning responsibility for the development, execution, and performance of the programs designed to increase presence and ultimate selling out
3.To ensure in coordination with KAM, alignment across the commercial and marketing departments on field sales needs and marketing initiatives in order to develop an optimized budget for trade promotional plan with maximum returns
4.To develop POS and Trade communication promotional materials, aligned with online communication plans
5.To work closely with key customers to provide category and shopper insights to drive performance and grow the categories and bring field intelligence to define brand-specific activities including price, pack, product assortment and shelving definitions
6.To support innovative and effective trade and sales animation programs in store together with KAM, actively participating to sales trainings, especially for new product launches
7.To recruit, develop and manage the Trade Marketing team and ensure the development of expertise and know-how
8.Shares accountability within the BU of Financial Performance (top line and MOP) and executional success of new product launches
9.Proactively identify trade opportunities and competitive pressures to develop/modify strategies and tactics
10.Strictly follows and ensures enforcement across team of China laws and regulations regarding sales and promotion, follows Industry code and The company Code of Ethics. Undisputable integrity during sales call and expenses report in compliance with company policies


Requirements

1.Bachelor degree in Business with experience OTC/FMCG environment
2.Excellent communication skills in English on top of Mandarin
3.5+ years of Trade Marketing experience in Modern Trade
4.Demonstrated ability to successfully over achieve sales plans and proactively manage customer expectations to meet Business objectives
5.Ability to establish long term strategic growth initiatives
6.Solid understanding of regulatory and legal requirements in China FMCG/OTC trade industry and compliance track record
7.Good knowledge & successful experience in Modern Trade Channel
8.Demonstrated training skills

公司介绍

    好伯咨询(Horbo Talent Solution)始于2007年,是一家服务覆盖大中华地区的专业猎头机构,在上海、香港、澳门设有执行机构,专注于为公司客户提供高级管理及专业人才的猎聘、背景调查等高品质人力资源服务。

    秉承精品猎头、匠心服务理念,基于精细、专业的运作流程,Horbo一直保持很高的人才推荐精准度和推中率,在招聘服务市场享有优良的口碑,是用人企业可依托的业务合作伙伴,是职场精英可信赖的职业顾问,是招聘服务专家,是识人鉴人的“伯乐”。

    Horbo专注于我们擅长的专业领域,并受益于自身深厚的行业实践体验和独到的专家经验。顾问团队大都成长和历练于特定的行业领域,对所服务的行业市场、行业动态、商业运作模式与企业运作流程、企业背景与文化、企业组织与职能配置、市场人才供需状况、人才薪资水平等有深刻的把握。我们的行业优势如下:
金融投资(证券、基金、资产管理、信托、银行、保险、PE&股权直投、供应链金融)
数据科学(市场研究、Big Data、数据挖掘、AI、软件研发)
消费健康(快速消费品、零售\生物技术、医疗器械、医药)


    公司通过开放思维、创新、勇于挑战极限,构建不拘形式和信任的环境。我们嘉奖进步,颂扬成果,追求完美,视为企业生命,并用品质去推动公司和员工共同成长。
   我们以赢得客户满意和尊重为核心目标,并不断更新和完善项目和服务实施,确保客户永远是其***受益者,以极大的热情全力以赴地推动客户成功。

   我们与客户建立起一个长期的双赢合作关系,同时与职业精英也保持密切联系,为他们职业生涯的良好发展提供支持与帮助。

    上海办公地址位于静安寺-中山公园商业圈,距离地铁2号线、11线江苏路站10分步程,写字楼附近有包括71路中运量公交等20多条公交线路。

Horbo specializes in providing search, assessment and career consulting for senior level management resources and specialized field professionals. With headquarters in China Shanghai, offices and partners in national wide and global, we operate nationwide and international network with partners in many countries and regions.

Horbo is dedicated to offering a first class service to both clients and candidates alike. The solid knowledge and extensive practice of various industries and market sectors enables Horbo to offer high quality services in searching for the right candidate or helping you secure your next career move.

联系方式

  • Email:resume@horbohr.com
  • 公司地址:延安西路726号华敏翰尊国际22B