北京招聘

Business Segment

Healthcare Global Marketing

About Us

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com

Role Summary/Purpose

This role is responsible for managing digital strategy, planning and development. This position defines and executes the overall GE Healthcare digital strategy in an effort to increase customer engagement with company content, and optimize digital demand generation to drive significant growth in revenue. Additionally, oversees and supports direct web/digital resources within Shared Services to ensure consistent implementation of high-level initiatives and compliance processes. The role is re

Essential Responsibilities

• Implementing high level digital standards
• Execute digital marketing programs including mobile, social, email, app development, SEM/SEO, and the latest emerging online media
• Maintaining and advance Web properties
• Liaison with demand generation teams
• Work closely with GE Healthcare’s IT team & leadership for management and execution of selected platforms supporting digital programs
• Providing a process for measuring the impact of major digital/web campaigns/promotions and communicate results to Ad/Promo Leaders
• Executing critical web/digital operating mechanisms and processes to ensure compliance and consistency with high-level GE goals and objectives across the business
• Coordinating with appropriate vendors on various projects
• Manage website content using Sitecore CMS platform
• Working with exhibits team to leverage digital for events
• Staying up to date and comprehend Global digital trends and strategies

Qualifications/Requirements

• Bachelor’s degree in Marketing or Advertising or related
• 5+ years’ experience in social media/web
• Strong project management skills and creative abilities
• Experience interacting with and coordinating multiple functions/stakeholders (e.g. Legal, IT)
• Excellent written, oral and interpersonal skills
• Website development experience
• Ability to influence diverse stakeholders
• English language fluently spoken and written
• Able to operate at a senior level and to build credibility with P&L management teams, Corporate GE and GEHC leadership

Preferred Qualifications:
• Advanced Bachelor’s degree in Marketing or Advertising or related
• 7+ years’ experience in social media/web
• Strong external focus – capable of anticipating changes in the market by evaluating new information against preexisting knowledge
• Project management skills
• Vendor coordination
• Budget management
• Open to change and constantly scanning the market for new trends
• Cross –cultural awareness
• Team management skills and ability to collaborate

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。