北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展总监招聘

Vice President, Marketing

华特迪士尼(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:娱乐/休闲/体育

职位信息

  • 发布日期:2012-09-07
  • 工作地点:上海-浦东新区
  • 招聘人数:若干
  • 工作经验:十年以上
  • 学历要求:硕士
  • 语言要求:英语精通
    普通话精通
  • 职位类别:副总经理/副总裁  市场/营销/拓展总监

职位描述

Reporting to the General Manager, Shanghai Disney Resort, the Vice President of Shanghai Disney Resort marketing will lead the development, management and integration of consumer strategies that help drive SHDR's brand value and reach business goals.

Responsibilities include:

· Development and management of the SHDR long term brand and value proposition

· Development of pre-launch, launch and sustainment messaging strategy and plan development

· Partnership with Walt Disney Imagineering on new and expansion product marketing plan development

· Development and leading of marketing organization development, target prioritization, budget message/consumer positioning and value proposition

· Development of a clearly defined integrated communication plan and messaging strategy, delivered consistently and integrated with cast, sales/travel trade, and Public Affairs messaging

· Partner across The Walt Disney Company various business units to identify and leverage appropriate marketing synergy opportunities

Required qualifications:

· Bachelor's degree or equivalent

· 15+ years experience in consumer marketing, communications and/or consumer target strategy development with a minimum of 5 years at the executive level

· Demonstrated self starter with strong leadership and teamwork skills with proven experience leading creative teams and content

· Demonstrated success as a team leader, motivator and mentor

· Demonstrated ability to coordinate all aspects of consumer oriented marketing and solid fundamental knowledge of applicable marketing disciplines

· Proven experience with development and implementation of business and marketing application

· Demonstrated management skills including strong financial acumen, ability to manage multiple priorities simultaneously, data analysis, time management, setting and meeting organizational goals, and decision making

· Demonstrated analytical skills in pricing, marketing and communications

· Demonstrated project management and organizational skills

· Proven ability to influence, partner and collaborate with individuals at all levels

· Demonstrated strong problem solving and decision making skills with the ability to navigate in an environment of constant change

· Demonstrated strong positive partnering skills with ability to work effectively in a highly collaborative matrix organization

· Willingness to take risks and manage them intelligently, while working with a high level of integrity

· Demonstrated success marketing global brands in China

· Proven Chinese and English language proficiency, both written and oral

Desired qualifications:

· MBA degree

· 5+ experience at the Vice President level

· Demonstrated experience with Walt Disney Parks and Resorts and/or The Walt Disney Company

· Demonstrated experience marketing a travel/leisure property in China

公司介绍

华特迪士尼公司(纽约证券交易所上市名称:DIS)华特迪士尼公司及其子公司和联营机构, 是家庭娱乐和媒体业务的多元化国际企业之首,其五项主要业务包括媒体网络、主题乐园及度假区、影视娱乐、迪士尼消费品及迪士尼互动媒体集团。迪士尼公司是道琼斯工业平均指数30个组成公司之一,上一财政年度总的收入达三百四十亿美元。