北京招聘

Major Responsibilities: The Strategy Analyst will be responsible for the marketing input into a variety of strategic studies and initiatives. Depending on project, this can also include delivering forward model marketing deliverables for a given product and coordinating all marketing deliverables. This includes both regionally assembled and Europe or FNA sourced BU product programs. Specific responsibilities include:

· Lead the marketing input into strategic studies and initiatives. Be the lead APA Marketing representative, representing the voice of APA markets.
· When developing vehicle line input, key deliverables for which the Analyst takes the lead in developing & obtaining consensus in MS&S:
- Strategic intent of products within the market (country)'s brand/product portfolio.
- Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy.
- Brand Profiler, and integration of market brand strategy into vehicle line product assumptions.
- Lead identification and implementation of new APA market product requirements
- Detailed order guide with feature mixes by market.
- Future vehicle product needs and customer requirements, including use of Ford Global research tools.
- Market equation development, including market commitments to appropriate volume and revenue.
- Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions.
- Proactively support ongoing profit improvement and complexity reduction efforts.
· The Senior Marketing Strategy Analyst, working in a team with Research, Revenue, Upstream Customer Service & markets' brand teams will use established Voice of the Customer principles and processes to develop the above deliverables.
· Identify Marketing Sales & Service process improvements and best practices.
· Lead or support special market studies (HPS, APR, etc.) from time to time as appropriate.

Experience and Background Skills Desired: The ideal candidate will have:
· Knowledge of APA markets and Ford product and brand requirements in these markets.
· Ability to think strategically and interface with multiple stakeholders at a strategic level
· Ability to effectively communicate key Marketing deliverables to senior Company management.
· Ability to champion Marketing Sales and Service issues within the program team environment.
· Be a self-starter and have the ability to take responsibility for key program/study 'milestones' with minimal supervision.
· Understanding of Product Development process and Marketing Deliverables.
· Ability to work within a diverse (culturally, functionally & geographically) environment.
· An advanced marketing or business degree.

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。