北京招聘

Position: Marketing Product Mkt. Accessories & Lifestyle

Location: Beijing

Your Responsibilities:
1.
? Drive and coordinate accessory and lifestyle business extensions to its maximum in the best interest of VCRA

2.
? Analyze market competition, customer segments, customer target groups, product content and price development
? Analyze product deviation to competition in order to assure market unique selling points (USP’s) and market oriented pricing
? Convert customer-, market- or trend-related product innovations into product requirements
? Identify additional and innovative products with relevance to VW Brand
? Implement market specific and/or sales driven requirements into product concepts and content proposals

3.
? Develop and propose a product strategy in terms of positioning, product and price for original technical accessories, original alloy wheels and original lifestyle products, periodically rolling over 3 years periods
? Prepare, present and release Product Data Sheets (PSB) to initiate project kickoffs of requested products
? Manage product life cycle considering pricing, product content and sales potential
? Synchronize and align product launch and product information/data; e.g. unique selling points (USP’s) with marketing product communications

4.
? Align with J.V.s R-Line and/or Exclusive product launch campaigns in order to assure product availability

5.
? Explore, analyze and propose Co-Branding and Trade ware products with business potential to strengthen Volkswagen (China) R & Accessory Co., Ltd., VW Brand image and awareness

6.
? Specify and monitor environmental and health and safety measures.
? Advise other business units and third parties (VW AG/subsidiaries/cooperation partners) on request and in consultation with the parties concerned
? Carry out specific duties relating to the post-holder's role according to his/her skills and experience

Our Requirements:

education:
? University Degree

Personal skills:
Open, enthusiastic, encouraging, creative and challenging – must be able to get out of the comfort zone
? Social Competencies: Communication and Negotiation, Teamwork, Customer Orientation, Planning and Organizing, Flexibility
? Personal Competencies: Performance Orientation, Taking Responsibility, Initiative & Motivation, Problem Solving, Innovation, Strong Focus on Process Orientation and Transparency
? Technical Competencies: Brand Product Knowledge, Sales Management Knowledge, After-sales Management Knowledge, Marketing Knowledge, Dealer Management Knowledge, Budget Controlling, Sales & Marketing System Knowledge

Working experience (in years):
? 5 years of working experience in automotive industry, prefered on OEM level in product marketing and/or product management

Remarks (Language, IT-Knowledge, Certificates etc.):
? English and Mandarin Chinese are essential, German advantageous
? IT: Microsoft Office

What we offer:

? Strong brands, excellent products and image
? Performance oriented competitive compensation & benefits package
? Professional career development & qualification
? Good management, team work, open communication & feedback
? International working environment & global network
? Attractive work, health programs & work-life balance

Join us and become a part of the Volkswagen Family – We are looking forward to welcome you on board!

Please send your application in English to: Volkswagen.HR@volkswagen.com.cn with subject “channel name (where you find this job posting) – applicant name – current company – current position – applied position”.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.