北京招聘

The Event Marketing Director plays a key role in the development and implementation of event marketing plans and strategies that will achieve current and long-range marketing and event objectives. The Event Marketing Director will be responsible for all areas of the marketing process, including strategic, creative, financial and tactical.

Candidate responsibilities will include but are not limited to:

Ensuring audience growth to all live events, increasing return attendance and advocacy from edition to edition.
Growth and health of online communities.
Training of marketing team to develop compelling stories around which campaigns are crafted.
Leveraging of customer insights and analytics to support new marketing initiatives, inbound/outbound lead nurturing and lead generation activities, and training of staff for the same.
Develop and execute attendee & exhibitor marketing plans, including marketing tactics, new idea generation, partner outreach, and sales support Interact and collaborate with cross-functional teams including sales, operations/logistics, registration, content and outside vendors to ensure accurate execution of marketing campaigns Manage the creation and deployment of marketing communications and collateral including emails, online ads, websites, print collateral, direct mail, event signage etc. – to ensure they accurately reflect event branding, positioning and key messaging
Write and update marketing & sales material copy for emails, website copy, social media, sponsorship/sales materials, print collateral, online ads etc. Lead Web development and design teams to develop look & feel of marketing campaigns
Lead public relations outreach and maintain positive working relationships with media outlets Research, initiate, secure, and execute barter/media partnerships for each of the events
Plan and execute social media initiatives to promote event engagement, awareness and registration
Regularly analyze the performance of marketing tactics and campaigns to determine effectiveness

Support the sales team with effective marketing materials and business development ideas so they can maximize sales from sponsors and clients
Manage marketing budgets for each event

       长城会（GWC）成立于2008年，致力于打造最具影响力的全球移动创新者平台。 全球移动互联网行业内***、私密、邀请制的会员网络。 依托于遍布全球的会员网络，长城会积极推动移动互联网领域企业之间、乃至跨界的交流、分享与商务合作，为行业提供开放的 创新连接平台。 基于该会员网络，长城会打造出了被视为全球移动互联网行业发展风向标的GMIC大会、以科学家为核心的高规格闭门峰会GSummit全球科学创新峰会、面向顶尖企业家和极富创新精神的创业者的全球GASA大学项目、以及具有全球化视野的创新基金 GIF、RobotX Space孵化器等多个品牌项目，并携手摩登天空打造出面向全民、充满跨界元素的GMIC X年度盛典和“极·科技庙 会”。全面迈向长城会3.0生态时代。
       长城会会员网络（G-Network） 是全球移动互联网行业内***、私密、邀请制的会员网络。G-Network 目前拥有800+家会 员企业，包括小米、腾讯、Facebook、谷歌、百度、阿里巴巴、华为、新浪、亚马逊、红杉资本等，覆盖移动互联网行业的 各个领域。通过丰富的商业领袖活动，该网络为长城会会员、创业公司创始人及知名企业高管提供思想交流、合作互助的平台。
       作为长城会的旗舰平台，GMIC 是目前全球规模最大、最具影响力的移动互联网行业会议，被认为是创新领域的风向标。 截至目前，GMIC大会已成功举办九届，吸引超过70+国家、累计百万人次参与。 2018年，GMIC大会覆盖特拉维夫、北京、硅谷、圣保罗、雅加达、东京、香港和悉尼八个城市和地区，包括全球人口前五 大国家和全球主要的几个创新中心。
      GASA大学 是一所以“科学复兴”为使命，以“没有受教，求知探索”为校训，致力于给创业者、企业家培养科学精神的 新型大学。由长城会创始人文厨创办，前金山软件CEO张宏江、创新工场创始人李开复、斯坦福大学物教授张首晟、清华大 学教授鲁白、红杉资本中国创始合伙人沈南鹏、斯坦福大学教授崔屹、卡内基梅隆大学机器学习学院创始院长Tom Mitchell、清华大学教授吴国盛、加州大学伯克利分校教授杨培东等联合发起并作为校董。