市场经理-动物保健
北京博瑞天辰咨询有限公司
- 公司规模：少于50人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会) 制药/生物工程
职位信息
- 发布日期：2015-06-10
- 工作地点：北京
- 招聘人数：1
- 学历要求：本科
- 职位月薪：面议
- 职位类别：市场/营销/拓展总监 产品/品牌经理
职位描述
Marketing Manager:
Responsibilities:
1. Lead, direct, evaluate, and develop a team of marketing professionals，exert the marketing team’s function, contribute to achieve BU FAP’ established sales and profit goals.
2. Set FAP products integrated marketing strategy and planning, conducting market research, customer needs identification and competitor analysis, overseeing product development and design; setting prices; launching new products; overseeing advertising plan and promotion campaigns; and monitoring sales performance. Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
3. Define advertising objectives, recommend choice of media, fair and congress, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
4. Monitor, analyze, evaluate and forecast market trends, consumer behavior, and competitor activity to identify market opportunities, timely adapt marketing strategy and planning and sales forecast for the changeable market and competition.
5. Liaise with other functional and operational managers (particularly in sales, customer service, production, supply chain, registration, research and development) to ensure that marketing strategies and activities are integrated with other departments and align with the overall corporate objectives.
6. Develop and implement marketing plans, roll out campaigns and promotion for the organisation's products in order to meet established sales or market share target.
7. Select and manage ongoing relationships with, external research agencies and consultants to ensure the organization receives satisfactory standards of service in close cooperation with technical service.
8. To follow up product margin and return on investment of marketing and sales spend with the aim to optimize marketing-mix and promotion-mix.
9. To Communicate with HQ and APAC in the purpose of implementation of brand strategy and product plan and global support.
Requirements:
1. Education/Experience: Master and above degree, majored in Vet. Or MBA At least 5 years working experience in relative function .
2. Specific knowledge&skills: good product knowledge, profound technical background and strategic thinking and market acumen，good English skill
3. Good skill in leadership, communication, conflict management, interpersonel relationship and problem solving.
Responsibilities:
1. Lead, direct, evaluate, and develop a team of marketing professionals，exert the marketing team’s function, contribute to achieve BU FAP’ established sales and profit goals.
2. Set FAP products integrated marketing strategy and planning, conducting market research, customer needs identification and competitor analysis, overseeing product development and design; setting prices; launching new products; overseeing advertising plan and promotion campaigns; and monitoring sales performance. Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
3. Define advertising objectives, recommend choice of media, fair and congress, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
4. Monitor, analyze, evaluate and forecast market trends, consumer behavior, and competitor activity to identify market opportunities, timely adapt marketing strategy and planning and sales forecast for the changeable market and competition.
5. Liaise with other functional and operational managers (particularly in sales, customer service, production, supply chain, registration, research and development) to ensure that marketing strategies and activities are integrated with other departments and align with the overall corporate objectives.
6. Develop and implement marketing plans, roll out campaigns and promotion for the organisation's products in order to meet established sales or market share target.
7. Select and manage ongoing relationships with, external research agencies and consultants to ensure the organization receives satisfactory standards of service in close cooperation with technical service.
8. To follow up product margin and return on investment of marketing and sales spend with the aim to optimize marketing-mix and promotion-mix.
9. To Communicate with HQ and APAC in the purpose of implementation of brand strategy and product plan and global support.
Requirements:
1. Education/Experience: Master and above degree, majored in Vet. Or MBA At least 5 years working experience in relative function .
2. Specific knowledge&skills: good product knowledge, profound technical background and strategic thinking and market acumen，good English skill
3. Good skill in leadership, communication, conflict management, interpersonel relationship and problem solving.
公司介绍
北京博瑞天辰咨询有限公司，是一家专门从事专业高端人才寻访的专业性猎头公司，目前公司的主要客户为全球500强。 公司专注于制药、互联网、制造等行业。公司严格按照猎头公司标准流程，专门为跨国企业、大中型民营企业及事业单位提供专业的人才猎头服务。 公司凭借储备丰富的高级人才库、专业化的工作流程、先进快捷的信息技术手段，已成功的与多家知名企业建立起良好的合作关系，并为我们的客户成功寻访到优秀的高级管理人员及专业人才。
公司提供良好的培训、发展空间以及竞争性的薪资福利，欢迎优秀人才加入。
公司网址：http://www.artewell.com
工作时间：上五休二、法定假日、定期培训
公司提供良好的培训、发展空间以及竞争性的薪资福利，欢迎优秀人才加入。
公司网址：http://www.artewell.com
工作时间：上五休二、法定假日、定期培训