北京招聘

职位类别:Marketing - Marketing Director

职位级别:Executive/President level

部门概述

和睦家医疗集团是中国境内第一家按国际标准设立、诊疗技术领先的综合性医疗机构，我们的宗旨是：在家庭般温馨舒适的就诊环境里，为患者提供独特的、全方位的医疗服务.

职位概述

Lead and manage the overall marketing and sales function for the company. This in particular includes the specific 2014 goals of: (1) transition to full digital presence; (2) production and rollout of full set of education and promotion videos; and (3) establishment of comprehensive nationwide sales effort. Other responsibility areas include: extensive coordination with other executives of the company about products, service offerings, and pricing; compiling and updating highly pertinent market research data, developing targeted marketing strategies, enhancing brand value, lead the launches into new service areas; integration of new CRM platform (MS Dynamics).

岗位职责

1. Overall leadership of the whole marketing function of the company
2. Analyzing and making use of market research data from which the company will make strategic marketing decisions regarding existing and new markets
3. Brainstorming and forming marketing strategies for existing, but especially for new markets, aimed at building patient volume and increasing revenue for all facilities, current and future
4. Setting-up and fostering strategic alliances with important stakeholders in current and future markets
5. Contacting new potential partners and key market drivers in markets that UFH considers for expansion, maintaining an orderly database of these stakeholders
6. Leading the development of targeted marketing campaigns, especially for non-insured stakeholders
7. Deepening brand value by helping to maintain a strong Visual Identity database
8. Compiling marketing reports for other UFH colleagues as well as market-level colleagues
9. Executing UFH-led marketing strategies, especially for new markets where UFH plans growth
10. General liaison and coordination with the other UFH leadership and teams
11. Vetting of all UFH media purchases, corporate sponsorship opportunities, etc
12. Protecting brand and visual identity by reviewing Chinese language materials and signage produced for the public

任职条件

1. Bachelor’s (University) Degree
2. At least 5-7 years experience in marketing/communications, prefer health care related setting in China
3. At least 3 years of management and team-leading experience
4. At least 3 years previous experience in managing client relationships and working with key company stakeholders in China
5. Proven experience in results driven daily communication with both international and domestic based senior management level executives
6. Proven experience in positively managing budgets and working with market analysis statistical models
7. Proven experience in traditional media, digital media, and development of media materials (particularly video) for communicating the company’s brand value and service offering differentiators
8. Proven experience in understanding sales process and in managing a sales effort
9. Strong leadership and management capabilities
10. Excellent interpersonal skills
11. Communication skills are paramount, both in dealing with potential market drivers outside the organization and with people at all levels within the organization
12. Good computer (MS Office) skills
13. Professional presentation and manner
14. Ability to deliver exceptional value through relationships at all times
15. Strong ability to handle multiple priorities and tasks
16. Have drive, determination, demonstrated commitment, and the desire to be successful
17. Excellent English language skills, both spoken and written
18. Excel at working in a complex, matrix team approach
19. Experience creating and executing health care marketing campaigns and promotions
20. Experience with calling on new customers, introducing health care services to new potential partners
21. Clear understanding of marketing models, key marketing metrics, and economic statistical analysis

北京和睦家医院自1997年成立以来，为来自全球180多个国家和地区、数以百万计的在华外籍人士和中国家庭提供高质量的医疗服务。和睦家通过了多项国际医疗质量认证，不断提高医疗技术和服务水平。2005年首次通过国际联合委员会(JCI)认证，并连续五次通过再认证。同时还连续多次通过了美国病理学家学会(CAP)、以及医疗信息与管理系统学会（HIMSS）EMRAM（住院）六级认证。
目前，和睦家在京管理和运营包括北京和睦家医院、北京和睦家康复医院及和睦家京北妇儿医院在内的3家医院、9家诊所及1家启望肿瘤中心，足迹遍布朝阳、顺义、海淀、西城，以患者为中心，构建“从摇篮到摇椅”、从社区到家庭的全生命周期医疗服务，共同搭建分级诊疗模式，形成了全面的和睦家在京医疗服务网络。