北京招聘

Job Description:

The Communications Manager is in charge of effective communication of Bulgari fragrance brand and product messages to media, customers and general public in the mainland China.

Responsibilities:

1. Implementing the advertising and promotions strategic direction to enhance and maintain the visibility of the fragrance brand & products;

2. Effective communication to regional office (Asia Pacific) and corporate headquarters to obtain approval, guidelines and feedback and in return provide local market needs and advice;

3. Manage the total ATL and ER budget

4. Media plan and execution

? Develop and recommend comprehensive annual advertising plan

? Brief with agency for campaign media planning

? Advertisement placement and monitoring

? Advertorial topic/ content development & final work confirmation

? Media analysis submission to regional & central marketing

? Monthly marketing flash / review meeting

? Share media placement updates with local distributor

5. ER planning and execution

? Drive annual communication strategy for fragrance

? Develop China annual ER strategy and plan based on local MKT plan

? Develop ER retainer and event calendar

? Develop annual coop plan with JWA and MKT

? Communication with regional & global team for ER plan approval

? Monthly submission of editorial vs. advertising pages, editorial summary, clipping reports

? Competitor coverage checking

? Global and regional information sharing with local team

6. Press relations

? proactive approach for editorial coverage with top A press

? strengthen relationship with agency, publisher and chief editor

? define and place tailor-made brand stories for China regional / national press

7. Press material development & management

? press release draft and send for corporate for approval

? press kit content approval

? initiate themed press release for different city or for festive promotion

? supervise communications tools, including writing, translation and production of products information & catalogues

? supervise monthly media coverage collection

? Forecast, order & manage PR samples

8. Develop, implement and manage customer-faced and press events

? Press event planning and coordinate with management and regional for approval

? local press event venue sourcing

? model casting

? event F&B sourcing

? landlord liaison

? event on-site management

Requirements:

? Strong communication sense & skill to lead advertising & PR agency

? Wide knowledge and work experience in luxury & beauty industry

? In-depth knowledge of local media environment and merchandising techniques

? Extensive knowledge of Bulgari and competitors’ products

? Clear understanding of Bulgari brand, image and positioning in the market

? Excellent organizational skills, with the ability to prioritize, multi-task and work within tight deadlines

? Exceptional communication, negotiation, networking and interpersonal skills

? Attention to detail, accuracy and speed

? Proactive and clear thinker

? High level of flexibility & energy level

? Outstanding project management skills

? Team oriented

? PC skills (Word/ Excel/ Powerpoint) with specialization on presentation skills

? Good command of written and spoken Chinese & English

Competency:

? Analysis

? Systemic Synthesis

? Innovation

? Planning

? Initiative

? Communication

? Judgment

? Team Building

? Managerial effectiveness

? Coaching & development

? Empowering

? Negotiation

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.
The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.
Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand.
Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.