北京招聘

Since 1889, Dräger has had an outstanding reputation for solving problems in the field of human breathing. Dräger has deeply involved in the handling of gases, in particular, hazard protection and life saving in medical and industrial emergencies. Dräger safety’s business consists of design, manufacturing, sales and service of equipment for gas detection and breathing protection.



We are looking for:



Digital Marketing Manager- Beijing



The Digital Marketing Manager for Greater China is responsible for improving digital marketing performance and the exposure and perception of the Dräger Brand in Digital media in their area of responsibility.

This includes the development and active management of the local websites (China & TW), local SEM and SEO, all local digital offsite activities, Social Media, eNewsletter and eDM, electronic sales and channel partner support platforms as well as eCommerce solutions.



Responsibilities:





? As part of the global Communities of Practice, actively participates in the development of Digital and/or Sales Marketing concepts and ensures a fit of the global concepts to local requirements.

? Supports the Head of Communications & Sales Marketing (Greater China) in developing the local marketing plan and ensures alignment with the global roadmap for the Centers of Excellence for Digital Marketing and Sales Marketing.

? Implements and actively manages digital projects and measures of the marketing plan with particular focus on supporting the achievement of the local business plans and on the improvement of efficiency ratios.

? Actively manages local websites, local SEM and SEO and local digital offsite activities with particular focus on supporting the achievement of the local business plans and on improvement of efficiency ratios.

? Validates, and if required, implements and actively manages local Social Media concepts in close alignment with the Center of Excellence for Digital Marketing.

? Implements and actively manages local Newsletter and local eDM concepts in close alignment with the Center of Excellence for Sales Marketing.

? Implements and actively manages sales and channel partner support platforms in close alignment with the Center of Excellence for Sales Marketing

? Implements and actively manages local eCommerce platforms in close alignment with Center of Excellence for Web & Portal Applications and with local Sales & Service.

? Is the local expert for all Digital Marketing topics.

? Drives competitive Intelligence and trend scouting with respect to Digital Marketing activities in Greater China.



Education:



? Be educated to post-graduate level in Marketing, Communications, e-media or a similar related business and commerce subject.



Related Experience:



? In excess of 5 years’ experience in a marketing or communication function in industrial enterprises or Marketing and/or Communication agency

? Has experience in the implementation of online marketing, campaign development and social media projects.





Skills, Special Competencies, or Certifications:



? Comprehensive knowledge in the conception and implementation of global communication activities in a B2B environment

? Business fluent in Chinese and English (written and spoken)

? Comprehensive and in-depth knowledge of project management

? Comprehensive knowledge in the management of external agencies

? Ability to work with Microsoft Sharepoint and Omniture











有意者请将中、英文简历寄至：

德尔格安全设备（中国）有限公司　人力资源部收　

北京市顺义区天竺空港工业区B区裕安路甲22号

邮编：101300 （请在信封上注明应聘职位）

您也可将简历以附件形式发至：yimei.fu@draeger.com

德尔格集团创建于1889年，始终致力于开发确保人类安全呼吸的技术，并且一直保持全球领先水平。在中国设有医疗和工业安全两个不同领域的子公司。德尔格安全设备(中国)有限公司成立于1996年，是唯一代表德国德尔格集团在中国开发工业安全设备业务的子公司。现已在上海、深圳、成都设立了办事处。通过生产、技术咨询、销售和售后服务使德尔格在中国成为最有竞争力的生产气体监测和呼吸防护设备的专业公司。

Draeger, established in 1889, is a global leader in technology designed to ensure safety breathing. Strongly represented in China are two subsidiaries representing each of its business fields: medical and safety. Draeger has bundled all its safety activities in China in Draeger Safety Equipment (China) Co., Ltd. (DSEC), which was established in 1996. DSEC is present with production, consulting, sales and service through its locations in Beijing, Shanghai, Shenzhen and Chengdu.

“生命的技术”是我们的指导原则和座右铭。

“Technology for Life” is our guiding principle and our mission.

作为安全技术的先锋和全球领跑者，德尔格专注于设计最具创新精神、最具实用价值的监测及保护生命的解决方案。我们的产品涉及气体监测和呼吸防护，此外，我们的业务还延伸到消防和应急响应，采矿业，石油化工，政府市政，船运业，半导体和电子，钢铁，食品饮料，垃圾填埋，天然气等特殊领域

The safety division offers its customers complete hazard management solutions with a special focus on personal safety and protecting production facilities. The safety division's current portfolio includes stationary and mobile gas detection systems, respiratory protection, firefighting equipment, professional diving gear, and alcohol anddrug-testing instruments. Following industries are our mainly application industry, fire brigades & relief organization, Mining, Public sector and authorities, Industry, Supply and disposal companies.