北京招聘

Summary:
Implement marketing communications for the Nilfisk businesses in China. Position in the industries targeted by the businesses including automotive, food & beverage, pharmaceutical, municipality and hospitality and assist supervisor in strategic communications planning.
负责力奇先进针对中国市场，汽车，食品饮料，医药，市政环卫以及商业市场等几个目标行业的广宣执行，协助主管有效利用各市场营销渠道做好战略性计划。

Job Description:
1.Lead and implement integrated communications plans and strategies to most effectively meet business needs in China. Audit results against predetermined, measurable objectives （e.g. leads generation output，conversion rate, new acquired customer profiling as result of direct marketing efforts as an indicator of the precision of marketing communication）
整合营销计划及策略的执行，最大化满足中国业务的需求，并根据已设定的考核目标进行市场结果审计 （譬如潜在客户资源培育数量，销售线索转换率，直复营销所建立的新客户与目标市场的匹配度以验证目标市场营销的精准性）。
2.Assist in developing and creating specific regional communications vehicles – including Web, press releases, e-media, seminar as such aiming to maximize the regional marketing output– based on input from/interaction with local, regional business leaders. Plan and implement trade shows, conferences and events
根据与各地业务主管的反馈和双向沟通，协助建立符合区域市场特定需求的传播管道，包括网络，新闻稿，电子媒体, 研讨会等，旨在各区域性市场营销最大化输出，计划并执行展会等各类市场活动
3.Consolidate, maintain and refresh all the supporting selling materials to ensure a seamless selling process at both corporate and local level (business certificates, application videos, in-design photos etc.)
整合、维护；更新业务必需的各类销售辅助材料（证书，应用视频，图片等）
4.Nilfisk Consumer Goods Marketing Support – Brochure, sales collateral inventory management
力奇先进民用品市场支持，样本和销售工具库存管理

Requirements:
1.Minimum 3-year B-2-B marketing experience, prior records in leads generation with proven results would be a plus.
至少三年B-2-B市场营销经验，对潜在客户挖掘有经验并能提供可信证明的将优先考虑
2.A good copy-writer
优秀的软文撰写能力
3.Familiar with the one or two of the above listed target segments is highly desired （not mandatory）.
熟悉以上所列某目标行业的候选人（非必需，但也可作为优先考虑的条件之一
4.本科（市场、广告、设计类专业优先考虑）

Nilfisk-Advance力奇先进成立于1906年，总部设在丹麦，隶属于丹麦上市公司NKT集团成员之一,通过近100年的发展和兼并，力奇先进目前已无可质疑地成为全专业清洁设备领域中最大的制造商之一，在力奇先进的旗下有众多专业品牌：Gerni, Euroclean/Kent, CFM, Ecologica, ALTO (包括Wap, kew Clarke 和 American-Lincoln) ,Viper(2007年新加入力奇先进集团) 。

    Nilfisk-Advance is one of the world’s leading manufacturers of professional cleaning equipment where quality is a top priority. Numerous developments have taken place the founding of Nilfisk-Advance about one hundred years. Headquartered in Denmark and with factories around the world. Nilfisk-Advance includes: Gerni, Euroclean/Kent, CFM, Ecologica, ALTO (Wap, kew Clarke and American-Lincoln) , Viper (joined in Nilfisk-Advance in 2007).

        目前力奇先进在全球的员工超过6,000，在全球8个国家设有自己的生产机构，在45个国家设有直属公司，业务范围牵及各个领域。产品（不包括家用）销售额和种类位居全球排名前列。
    Global employees exceed 6000, there are founded factories in 8 countries, there are directly under companies in 45 countries, and business run on all of the fields. The products (barring family using) sale and kind is a top priority.

        力奇先进集团至今已经在中国广东东莞、江苏苏州设立了自己的生产基地，并在上海、南京、苏州、杭州、宁波、东莞、深圳、广州等8个城市拥有12家直属公司，目前力奇先进已经建立了遍布全国90%地区的销售和售后服务网点，员工总人数超过1000人。在全球所有专业清洁设备行业中，力奇-先进也是在中国建立直属机构最多的供应商之一，来保证全面覆盖中国市场。
    Nilfisk-Advance has founded factories in Dongguan and Suzhou of China, and has 12 directly sales companies in Shanghai, Suzhou, Hangzhou, Ningbo, Dongguan, Shenzhen and Guangzhou. Till now, the sales and after-sale service network of Nilfisk-Advance spread all over 90% area of China, and the employees exceed 1000.

        为了保持领先市场地位,力奇先进在中国率先通过了行业内的ISO9001:2000版质量体系认证,CCC(中国国家强制性产品认证)，UL（美国国家安全实验室）认证。力奇先进每年在产品的研究上投入巨资，这就保证了其产品在技术上的领先优势，在欧洲和美国我们设有包括商业吸尘机，工业吸尘机等多个实验室，来开发和完善我们的产品。
     In order to keep its leading market position, Nilfisk-Advance has passsed ISO9001:2000 Quality System Certification, CCC Certification and UL Certificaiont. Nilfisk-Advance invests a large sum of money on products research every year to ensure its leading positon, and has founded serveral laboratores about commercial cleaner and industrial cleaner in Europe and U.S.A. to perfect its products.

力奇先进发展里程碑: Developing milestone:
1906年成立于丹麦Established in 1906 at Denmark
1910年生产第一批吸尘机The first Vacuum Cleaner was produced in 1910
1928年生产洗地车The scrubber was produced in 1928
1988-2004的系列收购：收购了丹麦Gerni高压清洗机，美国Advance清洁机械，瑞典Electrolux清洁机械，意大利CFM工业吸尘机，意大利ECOLOGICA清扫车和丹麦ALTO清洁机械（包括原美国KEW清洁机械，美国CLARK清洁机械和德国WAP清洁机械等）。
2007年收购了美国Viper清洁设备工业集团。
通过这一系列的收购和兼并，并将之整合，力奇理所当然成为全球专业清洁设备最大的制造商之一。
    A series of annex in 1988-2004: That was which annexed the high pressure cleaner belong to Gerni Group in Denmark, the cleaning machine belong to Advance Group in U.S.A, the cleaning machine belong to Electrolux Group in Sweden, the industry vacuum belong to CFM Group in Italy, the sweeper belong to ECOLOGICA Group in Italy and the cleaning machine belong to ALTO Group in Denmark (including original cleaning machine belong to KEW Group in USA, America CLARK and Germany WAP etc.).
    Annexed Viper Cleaning Equipment Group of U.S.A in 2007.
Via to the series of annex and conformity, Nilfisk-Advance have become to a strongest manufacturer of global professional cleaning equipment.

选择力奇先进选择品质: Choose Nilfisk-Advance means to choose high quality
不断的产品创新以及成本领先策略 Incessant innovation and cost-on-top strategy
从研发设计开始到产成品18个月 Only 18 months from R&D to products
50%的产品更新时间为3年 Renovate 50% products every 3 years.
新产品开发项目使得所有产品线的50%在两年内得以恢复 Recover 50% of product line through new product R&D project.
每两年的效益促进与5%的成本削减 5% cost down every 2 years
直接和间接的渠道策略导致产品强有力的市场覆盖 Keep considerable market share through direct and indirect channel.
个人用户的市场细分 Market subdivision of individual customer
大量的工业和商用以及普通家庭客户群 Large numbers of industrial、commercial and common family customers.
优质的全方位售后服务 High quality and all-wave after-sale service.
产品主要集中定位在行业市场细分中的清洗,打扫和商业,工业用吸尘 The products focus on commercial and industrial cleaner of cleaning and dusting.


我们的愿景
力争第一，成为专业清洁设备市场中的全球领先供应商。
为客户提供最佳价值和创新产品。
为员工创造富有吸引力的工作环境。
Vision:
To have the No. 1 position and be the global leader of the professional cleaning equipment market.
To provide our customers with best value and innovative products
To offer an attractive company to our employees

我们的使命
2011年实现公司业绩翻一番
Mission 2011: *2
Double our performance

战略导向：以客户为中心，带动产品发展
Strategic direction: product driven with customer focus

客户了解度——通过积极响应和承诺增进客户对公司的了解
Customer understanding – improve customer understanding through responsiveness and commitment


产品开发——在现有的和新的产品领域及技术领域投资进行产品开发
Product development- Invest in product development in existing and new product areas and technologies

市场拓展——通过地域管理和收购积极拓展现有市场和新市场。
Market development: Drive aggressive market development in existing and new markets through territory management and acquisitions.
  
流程开发——推动一流的供应链流程开发。
Flow development: Drive second-to-none flow development in our supply chain

领导力——鼓励和支持公司各级以人为核心的领导力。
Leadership-Encourage and support people leadership on all organizational levels

价值观Values
整体客户满意度——通过长期努力和密切的客户关系实现整体客户满意度是Nilfisk-Advance的战略关键。
Total customer satisfaction; through long-term commitments and close relationships with our customers is key to the Nilfisk-Advance strategy.


品质一流的产品和服务——符合客户需求、品质一流的产品和服务是提高客户生产效率和降低总体清洁成本的核心所在。
Top quality products and services; that meet our customers’ needs are core to maximize customer productivity and drive down total cost of cleaning

通过不断提高我公司和供应商各级各领域的效率来提高产品的性价比和可用性。
Improving price/quality ratio and availability of our products through continuous focus on increased efficiency at all levels and in all areas of our organization and at our suppliers