北京招聘

Would you like working in a fast pace and multicultural environment? Then PUMA is the right place to be! Become a member of our successful Marketing team based in Shanghai, We are currently looking for a Assistant Digital Marketing Manager .

Tasks and Responsibilities:

• Support Manager to develop the PUMA China digital strategy for paid, owned and earned media communication;
• Develop the communication/content strategy for social media and KOL with short term and long term KPI setting;
• Manage and provide training to the junior staffs
• Analyze the competition from an ergonomic, communicational, strategic and conceptual point of view
• Participate in the research of user types, the creation of prototypes and usability tests and prepare reports
• Understand segments of the target audience: online behavior, needs, motivations, objectives; discover insights (consumer, internet, marketing, etc);
• Co-development and executing of digital strategy and planning for China
• Responsible for working with Digital Marketing Manager to transform the brand communication strategy into national online and mobile communication strategies
• Development of unique online and mobile marketing ideas for China in conjunction with all Marketing and Retail Functions as regional/global Interactive Management
• PUMA social media platform content planning
• Budget, timeline, production quality control on campaign basis;
• Independently lead, and co-work closely with the digital/media agency/production house for deliverables
• Co-leading the local digital creative agencies and media buying agency together with Digital Marketing Manager)
• Leading the Social Media creative agency in driving social
• media content development and communications
• Develop key relationship with media contact to capture and editorial opportunities
• As the digital influencer, to monitor, collect and consolidate the latest digital trends/applications/sites to colleagues across other teams
• Digital projects status reporting internally on monthly basis
• Control of digital budgets
• Always consider connecting digital campaigns with Sales, Retail, PR & Product
• Participate yearly digital agency and online media buying agency evaluation, also lead the social media agency evaluation

Things you should bring along / Qualifications:

• Knowledge of data analytics
• Active and keen user of the internet, various social media and mobile
• Knowledgeable about China and international sports field / brands & lifestyle sector
• Strong knowledge in online-shopping platform, social media, mobile, etc.
• Excellent written Mandarin Chinese
• Excellent English fluency
• Critical, strategic, creative thinker with a “Think of the Box” mentality
• Good conceptual understanding of brand building & usage of PR as a communications tool
• Excellent interpersonal / communication skills
• Able to multi-task and attention to detail
• Team player with inspirational attitude / Patience & Passion with Proactive nature
• Open-mindedness
• Able to take calculated risks
• Effective in time management and plan execution
• Minimum 5 years of relevant experience in digital marketing (exposure in digital advertising agency is preferred)
• Previous experience with media in China-in-depth understanding of lifestyle / sports inspired media in China is preferred
• Background from high end consumer products, including fashion, personal accessories, etc.
• Mixed experience in digital marketing agency and in house digital marketing position is a strong advantage
• Bachelor degree or above, preferably in E-Commerce, Marketing or New media marketing or related field

If you are a flexible, open-minded and dedicated individual, PUMA offers interesting opportunities not only in an exciting and challenging industry, but also an enjoyable and open working If you have the drive and commitment to work in the dynamic and demanding PUMA environment, please submit your online application (including your CV with your possible starting date and salary expectations.

Applicants not invited for interview within 8 weeks from the application date may assume their applications unsuccessful.
Puma China Ltd is an equal opportunity employer and welcomes applications from all qualified candidates. Only shortly- listed candidate will be invited for interview. Information provided will be treated in strict condidence and will only be used for recruitment related purposes.

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PUMA 是全球首屈一指的运动品牌，设计、开发、销售并推广各种鞋类、服装以及配件产品。走过65年辉煌足迹，PUMA始终致力于为世界上最快的运动员设计生产最快的产品。PUMA提供包括足球、跑步、训练、健身、高尔夫及赛车领域的运动产品和源自运动灵感的生活系列产品。PUMA同亚历山大麦昆(Alexander McQueen)、三原康裕(Yasuhiro Mihara)在内的顶尖设计品牌携手合作，将前沿和快的设计融入运动界。PUMA集团旗下品牌包括：PUMA、Cobra Golf、Tretorn、Dobotex以及Brandon。PUMA总部位于德国赫尔佐根，在全球范围内约有10,000名员工，产品远销120多个国家和地区。