Senior Marketing Executive _ELT/HED 高级市场专员
培生教育集团
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：教育/培训/院校 文字媒体/出版
职位信息
- 发布日期：2015-04-20
- 工作地点：上海
- 招聘人数：若干
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展专员
职位描述
Key Responsibilities
1. Learn and understand Pearson ELT/HED product portfolio. Establish positioning for specific ELT/HED products and generate marketing plan accordingly.
2 .Work with internal (management, product and sales teams) and external stakeholders (customer and distributors) to ensure smooth and timely delivery of campaigns according to marketing plan. This includes:
A. Generating Campaign plan and timelines
B. Events coordination and management
C. Vendors management – engage, select and work with vendors including PR agencies, design and production houses
D. Set Campaign KPIs; evaluate and report outcomes.
3. Lead and execute ELT/HED related social media efforts on local platforms including Weibo, Wechat and corporate Websites
4. Draft and produce marketing collateral. Generate and circulate marketing communications to customers
5. Ensure Pearson brand consistency
Qualification/Experience
1. Bachelor’s Degree or above in Marketing, Business and related majors
2. Proven experience in marketing, >3 years
3. Knowledge of/experience in the education industry strongly preferred
4. Experience working in an international environment and running campaigns in multiple languages
5. Experience in events delivery
6. Passion and experience in social media and digital marketing. Knowledge in data analytics and leads generation
Key Competencies
1. Proficient in written English; good spoken English a plus
2. Capable of drafting speeches and press-releases in both languages
3. Basic knowledge of video and image processing software
4. Capable of and comfortable with multitasking; able to work under pressure
5. Organization, planning and prioritizing
6. Strong sense of teamwork
7. Hands-on and can-do attitude
工作地址
培生上海办公室
1. Learn and understand Pearson ELT/HED product portfolio. Establish positioning for specific ELT/HED products and generate marketing plan accordingly.
2 .Work with internal (management, product and sales teams) and external stakeholders (customer and distributors) to ensure smooth and timely delivery of campaigns according to marketing plan. This includes:
A. Generating Campaign plan and timelines
B. Events coordination and management
C. Vendors management – engage, select and work with vendors including PR agencies, design and production houses
D. Set Campaign KPIs; evaluate and report outcomes.
3. Lead and execute ELT/HED related social media efforts on local platforms including Weibo, Wechat and corporate Websites
4. Draft and produce marketing collateral. Generate and circulate marketing communications to customers
5. Ensure Pearson brand consistency
Qualification/Experience
1. Bachelor’s Degree or above in Marketing, Business and related majors
2. Proven experience in marketing, >3 years
3. Knowledge of/experience in the education industry strongly preferred
4. Experience working in an international environment and running campaigns in multiple languages
5. Experience in events delivery
6. Passion and experience in social media and digital marketing. Knowledge in data analytics and leads generation
Key Competencies
1. Proficient in written English; good spoken English a plus
2. Capable of drafting speeches and press-releases in both languages
3. Basic knowledge of video and image processing software
4. Capable of and comfortable with multitasking; able to work under pressure
5. Organization, planning and prioritizing
6. Strong sense of teamwork
7. Hands-on and can-do attitude
工作地址
培生上海办公室
公司介绍
培生教育集团系全球最大的教育出版集团，旗下出版社包括著名的朗文集团、Prentice Hall、 Addison Wesley,高山软件有限公司等，年销售额约50亿美元。作为提供终生教育产品与服务的出版集团，她在高等教育、中小学教育、英语教育、专业出版、考试测评、网络教育等众多领域位居全球之首，帮助全世界一亿多人接受教育与培训。在过去的5年中，培生教育集团以高于市场平均增长的速度，引领教育出版潮流。培生教育出版集团是全球最大的致力于终身教育的出版机构，在高等教育、英语教育、中小学教育等终身教育领域位于全球领先地位。
广州市高山软件有限公司是培生教育出版亚洲有限公司之全资子公司，是e-Solutions部门在广州设立的分部，主要从事培生教育出版集团出版的多媒体教学软件、电子数码学习产品、移动在线教育项目和教学网站的策划、开发、设计及制作。
我们在中国的使命是：为发展中国的教育事业提供最好的教学资源与服务。
为进一步扩大我公司在国内的业务，现诚招德才兼备、志同道合的人士加入我们的团队，共同为实现我们的使命而努力。
广州市高山软件有限公司是培生教育出版亚洲有限公司之全资子公司，是e-Solutions部门在广州设立的分部，主要从事培生教育出版集团出版的多媒体教学软件、电子数码学习产品、移动在线教育项目和教学网站的策划、开发、设计及制作。
我们在中国的使命是：为发展中国的教育事业提供最好的教学资源与服务。
为进一步扩大我公司在国内的业务，现诚招德才兼备、志同道合的人士加入我们的团队，共同为实现我们的使命而努力。