北京招聘

Key Objectives:

• Manager Tire will be responsible for the strategic development of BMW/MINI tire business and the implementation of tire strategy 2015+ including the new logistic processes.

• Analysis and evaluation of opportunities to increase local sourcing of tires is within is responsibility.

• Coordinate with internal marketing teams and external marketing agencies and suppliers to prepare off line and online promotional materials.

• Devise, implement and communicate marketing activities and sales campaigns.

• Provide product, marketing and sales campaign information to AS marketing and provide support to regional sales activities.

• Continuous monitoring of the stock level and ensure sufficient stock for daily operation and sales promotions.

• Daily support to dealers on products & sales campaigns and marketing requests.

• Support the preparation of marketing presentations for corporate visits and conferences.

• Prepare, organize and coordinate business meetings with dealers. Main contact for Financial Service in regards to future cooperation opportunties (e.g. tire accident protection etc.)

• In cooperation with training academy he/she need to develop and implement training concepts to further enhance dealer knowledge on tire business (technical and sales skills).

• Performance monitoring of tire ASM and continues training. Yearly budget planning and monitoring of spendings.

Major Responsibilities:

• Responsible for the turnover and profit targets of BMW & MINI tire business

• Responsible for the development of marketing plan and budget, and monitoring the performance and budget spending of each sales campaign

• Coordernation with internal marketing teams and external marketing agencies and suppliers to prepare off line and online promotional materials

• Monitoring market development (product offers, customer demand) and development of product range to meet market situation & demand

• Devise, implement and communicate product packages, marketing activities and sales campaigns

• Provide product, sales campaign information, and marketing activities to AS marketing and provide support to regional sales activities

• Control sufficient product supply and stock within the market / RDCs

• Monitoring and steering of dealer turnover targets, provide support for target achievement

• Prepare, organize and coordinate Accessories business meetings with dealers

• Daily support to dealers on sales campaigns and marketint requests

• Support the preparation of marketing presentations for corporate visits and conferences

• Responsible for implementation of tire strategy 2015+ and strategic development of future tire business in China

• Responsible for all cooperations with Financial Service (e.g. implementation of optional tire protection service) and further analysis of additional opportuntities

• Performance monitoring and continues training of tire ASM to improve dealer success of tire business (in cooperation with ASM project leader)

• Analysis and evaluation of opportunities to increase local sourcing of tires

• Ongoing adjustment and re-evaluation of tire business and take necessary steps based on market situation

• Develop training concept together with training academy

Education / Degree:

• Degree in economics, Marketing or Business Administration

Knowledge / Skills / Competences:

• Fluent in spoken and written Chinese and english including automotive terms

• Very good communication skills

• In depth product knowledge of tires

• Strong background in marketing and sales

• Business development and strategic skills

• Strong team player, supportive attitude

• Ability to work in cross-cultural environment

Experience:

• > 3 years, preferrably in tire industry (automotive industry is minimum requirement)

• Strategic experience (Business Development or Strategic departments are preferred)

• Familiar with parts business in Aftersales in automobile industry

• Marketing / promotion / sales experience

Apply for this position from BMW official website, please click below link. You need to spend few minutes to fulfill questionnaire and upload your resume.
通过宝马官网申请，请点击链接，您需要花几分钟填写职位申请问卷并上传简历

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=QR1FK026203F3VBQB7V8M7V2E&nPostingTargetID=4871&step=DIRECT

　　宝马集团是德国最成功的汽车和摩托车制造商之一，也是德国规模最大的制造工业公司之一。宝马集团拥有BMW、MINI和Rolls-Royce三个品牌，是世界上唯一一家只专注于高档领域的汽车制造商。作为一家跨国公司，宝马集团在全球13个国家拥有24个生产基地，并在超过140个国家拥有销售网络。

　　2010财年，宝马集团的全球汽车总销量约146万辆。集团总收入达604.77亿欧元。截至2010年12月31日，宝马集团在全球的员工总数为95,453名。

　　1994年4月，宝马集团在华设立代表处-宝马汽车公司北京代表处，标志着宝马集团正式进入大中华区市场。2005年10月，宝马（中国）汽车贸易有限公司成立，它的成立是宝马集团对中国市场长期承诺的又一里程碑。

　　目前，通过进口与沈阳工厂的生产，BMW全系列车型，包括BMW 1系、3系、5系、6系、7系、X系、Z系、高性能M系， MINI及Rolls-Royce汽车在中国大陆均有销售。在2010年，宝马汽车在中国大陆的销量达到168,998辆，使中国跃升为宝马全球第三大市场。

　　The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

　　The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010, the company employed a global workforce of 95,453 associates.

　　In 1994 April, BMW Group established the representative office in Beijing, which is recognized as BMW’s official entry to Chinese market. In 2005 October, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long term commitment to Chinese market.

　　By both import and local production, BMW has introduced all product series to Chinese market including 1, 3, 5, 6, 7, X, Z, M series as well as MINI and Rolls-Royce brands. In the year of 2010, BMW has sold 168,998 cars in Mainland China, which made China the 3rd largest market in BMW’s global sales network.