北京招聘

Position: Brand Experience & Events

Division/Department: Skoda

Location: Beijing



Main goals and objectives:



1. Development and implementation of strategic framework for ?KODA brand sponsorship

2. Acquisition and development of VGC ?KODA brand sponsoring properties

3. Deployment of sponsorship activation measures

4. Close cooperation with all stakeholders



Your Responsibilities:



1. Development and implementation of strategic framework for ?KODA brand sponsorship

- Based on brand enhancement strategy, develop tangible and sponsoring-focused brand activation plan for ?KODA brand in China

- Identify needs and formulate requirements for brand activation activities with focus on sponsoring

- Develop short-term and long-term concept for sponsoring activation in close cooperation with SVW SK

- Coordinate with internal parties, especially PR department and SVW SK, and external partners to align on activation plan and leverage synergies

- Provide recommendations for brand strategy and management on a regular basis

2. Acquisition and development of VGC ?KODA brand sponsoring properties

- Support selection and aquisition of properties for build-up of comprehensive outdoor sponsoring platform with focus on cycling

- Identify, select and develop grass-roots outdoor sports activities/movements for inclusion in sponsoring platform

- Provide insights and analysis of outdoor sponsoring market in China

- Give recommendations for overall ?KODA China brand sponsoring strategy

- Coordinate with internal parties, especially SVW SK, and external partners to align on sponsoring activities and leverage synergies

3. Deployment of sponsorship activation measures

- Deploy activation of brand sponsorship through all relevant touch points / media channels

- Steer leveraging of sponsoring platform for sustainable consumer engagement on local, regional and national level

- Deploy offline events and online-to –offline engagement activities based on sponsorship

- Develop concept and tool-kit for sponsoring activities at local dealer level

- Coordinate external resources for sponsoring activities, especially agencies and consultancies

4. Close cooperation with all stakeholders

- Coordinate and cooperate closely with internal parties, especially PR department and SVW SK, and external partners to align on digital brand communication activities and leverage synergies

- Ensure that knowledged and insights derived from experiential brand communication activities are shared with internal parties

- Provide recommendations for brand strategy and management on a regular basis

Our Requirements:



Necessary education:

· University degree or equal degree with a combination of Business and Marketing; master degree preferred



Personal skills:

· Strategic & analytical thinking

· Self-driven, entrepreneurial spirit

· Creativity

· Stress resistant

· High willingness to travel

· Strong inter-personal, communication & negotiation skills, persuasive appearance, especially with JVs

· Strong social competence

· Fluent in English, Chinese preferred



Working experience (in years):

· 2-5 years working experience in brand marketing, sponsoring, and event marketing, with track records in well-known marketing agencies, sponsoring agencies, or similar role in an MNC

· Considerable experience in automotive industry and product related knowledge

· Considerable brand activation experience

· Intercultural working experience, preferably in China and Europe

· Proven ability to diagnose and solve problems



Remarks (Language, IT-Knowledge, Certificates etc.):

· Strong command of English, Chinese preferred

· Strong command of Power Point and Excel



What we offer:



· Strong brands, excellent products and image

· Performance oriented competitive compensation & benefits package

· Professional career development & qualification

· Good management, team work, open communication & feedback

· International working environment & global network

· Attractive work, health programs & work-life balance





Join us and become a part of the Volkswagen Family – We are looking forward to welcome you on board!



Please send your application in English to: Volkswagen.HR@volkswagen.com.cn with subject “channel name (where you find this job posting) – applicant name – current company – current position – applied position”.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.