北京招聘

Position: VW Brand PR & Communications

Division/Department: PR & Communications
Location: Beijing

Main goals and objectives:

This position is in charge of planning, developing, implementation and evaluation of VW brand PR & communication strategy and concept in China:
- Strategic planning of VW brand PR jointly with VW brand marketing, product marketing, R&D and WOB PR
- Cross coordination of VW brand PR departments among JVs, VW Import and WoB PR, to ensure synergies and consistency in PR & communications
- Maintain a VW brand PR and communication central archive
- Manage and support VW brand media events, e.g. auto show, PCO, think blue, media open day, media workshop etc.

Your Responsibilities:
1. In charge of establishing and conducting VW brand PR & communication strategy, planning and implementation:
- Based on the market analysis, internal depts’ insights especially brand marketing / R&D / product marketing / WOB PR, work out the PR and communication strategy for VW brand for the coming years
- Enhance VW brand image among in media, General Public and customers
- Develop, align and communicate the key message for executive’s interviews, and press releases, editorial articles, for VW brand
2. In charge of cross coordination of VW brand PR depts. among JVs, VW Import and WOB PR, to ensure synergies and consistency in PR & communications:
- Ensure the precise and consistent messages alignment
- Manage and coordinate efficiently the daily info exchange / sharing with VW brand PR teams of JVs, VW Import and WOB PR
- Maintain the professional media relationships with core automotive media for their advocacy toward VW brand in the articles
- Ensure a harmonized PR calendar for VW main product launch events of both JVs and Import cars
3. In charge of a VW brand PR and communication central archive
- Act as the info source and contents provider for all VW brand PR communications
- Prepare PR & communication contents and press release for VW brand
4. Manage and support VW brand media events
- Develop and implement the PR concept and events at auto shows which are VW brand related, e.g. group night, press conference, booth
- Support VC-4 on brand marketing campaigns, e.g. PCO, Think Blue
- Plan, manage and implement PR driven events for media, e.g. media open day, media workshop, media tours at R&D and plants
- Prepare the master Q & A, briefing book, press release, product release and align the key messages with internal stakeholders
Our Requirements:

Necessary education:
? University degree in communication, marketing, journalism, public relations, or related field.
? MBA is appreciated
? Knowledge and experience in automotive industry and market

Personal skills:
? Solid experience in brand management and PR communication
? Strategic / analytic thinking
? Basic leadership skills with decisive character
? Rich project management and time management
? Strong Interpersonal communications
? Strong cross functional management skills
? Strong sense of responsibility
? Strong sense of self-motivated
? Effective and efficient working habits
? Presentation skills
? Pursue perfection into details on the daily workings

Working experience (in years):
? 8 years of brand mangement and PR communication
? 5 years of working experience in automotive company

Remarks (Language, IT-Knowledge, Certificates etc.):
? Fluent in writing and speaking of Chinese and English
? German language is a bonus
? Experience of issue and crisis management
? Excellent skills at Word, PPT, Excel, Online media technology

What we offer:

? Strong brands, excellent products and image
? Performance oriented competitive compensation & benefits package
? Professional career development & qualification
? Good management, team work, open communication & feedback
? International working environment & global network
? Attractive work, health programs & work-life balance


Join us and become a part of the Volkswagen Family – We are looking forward to welcome you on board!

Please send your application in English to: Volkswagen.HR@volkswagen.com.cn with subject “channel name (where you find this job posting) – applicant name – current company – current position – applied position”.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.