北京招聘

JOB DESCRIPTION/ 职位描述

This position is responsible for providing Brand Marketing management and support for all Accor Brands in the regions marketing portfolio as custodian of Accor’s brand equity; this includes interaction with Corporate Offices, Country Teams and in particular our Hotels on all issues affecting the image, integrity, progress and development of our brands and their business potential. This role is also responsible for Corporate Identity Management, and Sustainable Development Marketing.

SCOPE OF THE JOB POSITION 工作职务范围

· New hotel opening organization and hotel animation/promotion

新酒店开业组织和酒店和酒店动画制作/促销

· Brand communication (advertising design, hotel collaterals, photo- shooting…)

品牌传播（广告设计、酒店相关事宜、拍照等）

· Brand & tactical campaign design

品牌和战略活动设计

· Media plan (off-line) for new opening or existing hotels

为新酒店开业或已有酒店的媒体计划（线下）

RESPONSIBILITIES/ 职务内容

· Be fully conversant with all Accor brands, their standards and their DNA and ensure that the brand integrity is retained in all communications and key identity elements.

· Custodian of all elements of each Accor Brand including communications, product, and service by managing brand compliance with the field to grow our brand equity across all channels

· Appointment and liaison with relevant suppliers where necessary for the supply/manufacturing for local product implementation

· Provide brand marketing support to country marketing colleagues

· Assist with marketing/sales/development collateral production where required

· Oversee the creative direction of our external creative agencies, photographers, media buying company and other suppliers for all brand marketing activity

· Manage compliance of Accor corporate brand identity and brands under the Accor umbrella (e.g Earth Guest, accorhotels.com, AIClub)

· Implement and manage the central brand, photo and video libraries in the office. Establish best practise and direct the implementation of the same in the other offices throughout the two regions

· Provide brand marketing support and direction to all our hotels and ensure they have access to the brand tools

· Manage the brand marketing content of accornet, ensuring it is always up to date

· Expand the knowledge base of our field marketing specialists

· Direct the implementation of brand visual identity, product and services for new opening hotels and re-branding hotels

· Provide pre-opening and rebrand tool kits to our hotels

· Expand the knowledge base of our field marketing specialists

· Ensure that all tools and procedures are in place at our hotels to engage guests in Guest Book (the Accor Guest Satisfaction Survey)

· Monitor the hotels Guest Book Dash Board and extract country reports where required to communicate to the field. Ensure actions are put in place by the hotel to improve below standard scores

· Be fully aware of the brands audit criteria and coordinate country audits where required

Requirements/ 职位要求

· Bachelor degree or above

本科及以上学历

· 4-6 years of experience in Marketing field (Product, media, CRM…) preferably in FMCG.

4-6年在市场领域（产品、媒体、顾客关系管理等）的工作经验，快消行业者优先。

· Effective oral and written communications (Chinese and English)

有效的口语与写作沟通技能（中文和英语）

· Have good interpersonal skill and problem solving ability

良好的人际处理能力和解决问题的能力

· Analytical and project management skill.

分析和项目管理能力

雅高作为全球领先的酒店集团，在全球110个国家拥有5,100多家酒店和10,000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，包括奢华及高端品牌、中端和经济型酒店、独到的生活方式理念、娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。同时，雅高集团还拥有风格各异的品牌组合及大约26万名团队成员，遍及全球各地。超过6,800万会员享受雅高集团的全面客户忠诚计划ALL - Accor Live Limitless 雅高心悦界——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。

集团设立有Planet 21 – Acting Here（21世纪地球）项目、Accor Solidarity（雅高团结基金会）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。

雅高集团是目前全球第二大奢华酒店集团、全球名列前茅的生活方式运营商以及服务型品牌寓所领域的全球领导者。

雅高集团成立于1967年，拥有50余年的酒店运营经验，足迹遍布世界，在大中华区已运营超过35年。雅高旗下拥有从奢华、高端、生活方式、中端到优质经济型品牌共52个品牌，其中在大中华区有14个，包括奢华品牌莱佛士、费尔蒙、索菲特，高端品牌美憬阁、铂尔曼、瑞士酒店、美爵，以及中端品牌诺富特、美居，和经济型品牌宜必思等等，每个品牌各有特色，为宾客提供他们希望的别出心裁的体验。

截至2021年6月，雅高在大中华区共拥有超过480家运营酒店，共计89,900多间客房。目前雅高大中华区拥有约25,000名员工。