北京招聘

Position: Product Manager – Intimate Apparel

Reports to: Marketing Manager, Business Unit Breastfeeding

Location: Shanghai office

Position Summary

The Product Manager is responsible for developing the Nursing Bra category in China, which
is produced by Bravado Designs, a Canadian subsidiary of Medela. Bravado is a rapidly expanding brand of Nursing Bra and requires a professional manager to keep driving this brand within the Business Unit Breastfeeding of Medela (Beijing) Medical Technology Co.Ltd.

Medela is the worldwide leader in breastfeeding solutions, as well as a highly regarded manufacturer of quality and innovative medical professional vacuum systems.

This position serves as EXPERT for nursing bras within the Medela organization in China. The candidate needs to be able to communicate closely with Bravado Designs head office in Toronto, Canada and support the China Breastfeeding sales and communication teams to drive the growth of the Bravado brand in China. This position is responsible for building high level customer contacts with Healthcare - and Retail professionals to develop and execute a business plan with strategic objectives to increase Sales and to achieve tailored company goals.

Essential Functions

Develop consumer insights that are specific to the Chinese moms for nursing bras Develop consumer communication strategies that meet the global brand standards and are motivating to the Chinese nursing mothers. Lead the execution of these communication strategies primarily through online marketing, social media, public relations and in-store merchandising

Drives the development of all local creative materials and photography that is specifically required for the
Chinese market (all material must be in alignment to global brand standards)

Develop new and existing channels for selling Bravado Nursing Bras Cooperate closely with the Breastfeeding Sales organization and use the expertise in the nursing bra category to succeed in selling Bravado Nursing Bras.

Develop in-store merchandising solutions and communication strategies that drive customer purchase of the Bravado Brand of Medela.

Provides strategic product portfolio direction for the Chinese market to the Management to ensure, that Bravado is supporting the local market with colors, styles and sizes that are right for the Chinese mothers.

Work closely with Customer Service Department to ensure customer satisfaction.

Participate in sales and marketing programs and provide market feedback regarding trends, product
development and quality.

This includes market research studies and competitor’s analysis to ensure that Medela’s Bravado brand maintains the premium brand position in China Responsible to develop annual business plan for the Bravado product line in alignment with the Management and to operate within the boundaries of such a plan.

Other projects and responsibilities may be added at the company's discretion.

Job Requirements and Qualifications

University degree in business, textile science or related field;

5 – 7 years experience in apparel or consumer products;

Well-developed strategic planning, analytical and organizational skills;

Excellent interpersonal and communication skills;

Proficient with Microsoft Office Applications;

The ability to work within an assigned budget for sales and expenses;

Ability to work independently and in a team environment;

Maintain a professional appearance and provide a positive company image to the public;

Ability to travel frequently within China and occasionally abroad;

Excellent command of English (both spoken and written) is a must

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。