北京招聘

Job ID 886638
Location China, Beijing
Job Category Marketing
Division Marketing

Org CCG - Retail

Title Category Manager

Address Book Title - (Product) Category Manager

Reports To (title) Category Management Lead

Purpose: Create and land an integrated category strategy across all Microsoft Consumer Channels. Optimize the consumer experience to allow our partners to drive share, revenue, and category profit while building preference for Microsoft products. Offer category expertise to our partners to increase joint success within Windows Devices Category. This category expert has a unique perspective across all channels to enable a higher-level, consumer marketing strategy and execution; and offers subject matter expertise to our partners to increase sales, profit, margin, inventory turns, RSP effectiveness and marketing ROI within a Windows Devices category for our mutual benefit.

Key Responsibilities:

Analysis & Insight

- Leverage external analyst data & research to assess industry & market trends

- Understand the consumer: behaviors, attitudes and motivations.

- Extensive product knowledge of both Microsoft and competitors

- Incorporation of new concepts into marketing strategy

- Competitive ecosystem positioning

- Track sell-in data and approximate sell-through data via external analysts

- Work with manufacturers to understand their market POV and product roadmap

- Understand the range of devices in portfolio (size, feature functionality, price, etc.)

Retail Marketing Principles

- Develop integrated category/marketing plans

- Strategic marketing objectives in-store and online

- Land positioning & messaging in retail

- Drive LOVED Execution in partnership with channel marketing

- Measure performance in both execution and ROI

Strategic Business Planning

- Create strategic business objectives

- Create category planning across all consumer touch points

- Coordinate partner segmentation & prioritization

- Strategically influence assortment & merchandising

- Execution against the product life cycle

- Drive attach

Consultative Leadership

- Partner Facing - Influence partners with category expertise

- Drive the sales motion across the channels

- Impact & Influence the product business groups

- Drive cross group collaboration

- Align with BG to understand Microsoft business objectives, programs, messaging and sales motion that will be required to build strong category plans with our top partners

- Partner with channel marketing, account management and OEM to influence partners to get alignment on category plans and joint business objectives, as well as to align with the eco-system

- Develop a deep knowledge of the category, market influencers and account strategies to be able to show thought leadership and become a trusted advisor to the account team and retail partner

Business Operational Excellence

- Execute against retail budgets

- Scorecards & KPIs

- Demonstrate creativity and entrepreneurial behavior

- Drive inventory management

- Demonstrate uplift and retail impact at store level

- Leverage forecast, demand finding, etc.

Role Accountabilities

Partner:

- Revenue of category

- Category Profit (GMROII Analysis)

- Inventory management

- Assortment and Space optimization

- Share growth (WSOD)

- Customer experience

- New customer Insights

- Identify category opportunities that align with retailer strategy

Microsoft

- Revenue, share and profit

- Scorecard metrics

- Customer experience (LOVED)

- Market Attach

- Market Budget management

- Marketing KPIs

- New partner insights

- Partner program creation

- Partner data analysis

Role Key Activities

Plan:

- Understand our partner objectives and metrics to drive category and product success (Strategic alignment)

- Create category marketing strategy and guidance

- Align spend to partner focused activities in market with partners

- Build strong ecosystem expertise to assist with partners

- Influence retail strategy within the market and partners

Execute:

- Plan spend and programs to optimize retailer assortment/space, drive revenue, grow profit and improve turns

- Provide strategic category and marketing plans/pitch decks

- Provide product/consumer experience expertise (SME)

Manage & Monitor:

- Develop market and partner analytics and BI insights in a category

- Manage the product life cycle through GTM plans and category P&L and scorecards

(Achieve long-term category profitability by tailoring plans to the relevant product life cycle(s): prelaunch, launch, sustain, end of life)

- Approve account marketing and Category plans

Experiences Required: key experiences, skills and knowledge:

- 10+ years relevant consumer experience in Sales/Marketing/Supply Chain Mgmt, ideally at other devices companies (e.g. Apple, Samsung)

- Proven success at business building (business/channel development, entrepreneur, change management)

- Retailer buyer experience and functional depth (marketing, channels, partner-focused)

Key Competencies:

- Partner and market insights

- Analysis and data mining to drive insights

- Strategic business planning

- Forward looking and strategic thinking

- Consultative leadership

- Business operational excellence

- New product launch know how (economics, process, program, skills)

- Strong collaboration skills

- Courage/risk taking

- Leading and thriving in ambiguity

- Strong coach and teacher of others

Education:

Four Year college degree required - MBA preferred

GCR:CN:Sales:EN

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