北京招聘

Job ID 877315
Location China, Beijing
Job Category Marketing
Division Marketing

Corporate Communications, China

Responsibilities:

- Develop and implement strategies and communications programs, to create strong & positive reputation and corporate image for Microsoft in China. Create a healthy media environment and strong air coverage that fosters the continued growth and development of Microsoft's business.
- Demonstrating to all key stakeholders that Microsoft is an enabler and contributor to China’s economic growth and social development, by leveraging the assets of Microsoft (Microsoft brand, products, social programs, operations and people).
- Develop and maintain relationships with media contacts and drives positive media coverage on the company through a proactive media relations programs such as media advisories, media pitches, contributed articles, press releases, speeches and supporting collateral, media events and roundtables. Track and monitor efficiency of media relations work though relationship with media analysts.
- Strategically manage the external and internal positioning of the Microsoft Greater China senior executives as main representative of the company through targeted interviews, speaking opportunities, public presentations.
- Work in close relations with Government affairs/ liaisons office to create and manage positive relationships with local opinion leaders in relevant communities such as government, community and civil society organizations, academic institutions, industry groups and environmental associations. Create an early-warning system and develop communications strategies and plans with key stakeholders involved, to protect Microsoft’s reputation in China
- Work closely with the marketing teams and digital marketing groups to build integrated plans that include and embrace digital resources, capabilities and techniques into corporate communications activities
- Creative storytelling and messaging
- Through alignment with corporate image agenda, proactively develop compelling story ideas and pitches using local customer research, industry news, Microsoft products and people, technology and lifestyle trends.
- Develop compelling, concise, creative, and credible fact-based messaging to strengthen Microsoft’s reputation in China
- Act as trusted advisor and coach, briefing management and executives on key messages and storytelling for media interviews and public or internal events
- Establish and manage Corporate Communications annual budget in a responsible and cost-effective manner

Qualifications:

- Minimal qualifications for effective performance in this job include minimum a university degree (minimum BA or equivalent) in the field of communications, with 10-plus years of related experience in positions of responsibility in major corporations
- Diverse public relations experience in major corporations and some international business knowledge is necessary to deal with various target groups of the company, both internally and externally-and to effectively and professionally represent the company publicly
- Proven leadership capabilities in developing and driving high competency employee teams
- Ability to achieve within a complex matrix organization and to work under pressure in a project-based fast changing environment
- Strong personal persuasion skills as well as pose and composure in dealing with demanding or adversarial groups
- Strong relationship skills in establishing & maintaining strategic relationship with national media and thought leaders
- Successful experience with a global organization
- Unquestioned commitment to a highly-ethical organization
- Independent & self-motivated
- Outstanding oral/written communications with all vital audience, namely senior management, media, customers and adversarial audiences

GCR:CN:Sales:EN

微软本着与合作伙伴共同成长、共同发展的宗旨深入开拓中国本地市场。作为一家软件平台厂商，微软通过合作伙伴业务模式，努力促进信息技术产业生态系统的建设。我们通过合作伙伴把微软的产品和服务送到用户手中，通过合作伙伴基于微软的平台开发丰富的、最适合中国市场的应用产品和解决方案来满足用户的需求。

        微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。

        微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。


        欢迎浏览公司网站：http://www.microsoft.com/china