北京招聘

大自然保护协会（TNC）

职位描述


职位名称： 首席市场宣传运营官
职位系属： 市场宣传
工作地点： 北京或上海


基本任职要求：

？ 在市场宣传和沟通相关领域学士以上学位，十年以上相关工作经验；或同程度的学历与经验。
？ 大型公共宣传活动的组织管理经验；
？ 线上宣传营销的经历经验；
？ 监督管理员工与整体团队的经验；
？ 客户关系的培养与管理经验；
？ 项目管理与财务管理经验：包括预算制定与执行，战略发展评估，及项目评估能力等。

主要职责：

此职位旨在提高机构声誉、提升品牌形象，对保护工作产生积极影响与推动，并协助达成筹资目标。主要负责带领团队创造、管理并完善项目的市场宣传和规划并执行市场发展战略。能够有效激励团队，并确保持续地按照高层管理的优先意见与TNC的整体视野目标开展工作。

负责机构层面和项目层面的信息传播与推广；市场宣传目标和战略的制定与执行；进而达到TNC公众关注度和支持率的持续增长。与TNC全球总部以及区域办公室的市场宣传部门积极协作，保持TNC形象在中国的一致性。监督管理信息在各媒介的传播；管理并执行战略性市场宣传活动。与项目经理配合识别宣传需求与机遇，并能够建立TNC整体的市场宣传策略。发展促进与关键媒体或相关方核心人物的合作关系，推动TNC的形象推广。

负责包括对内对外品牌形象建立的运营和预算管理；负责维护与内部合作伙伴或关键利益相关方的良好关系；参与机构的全面预算管理工作。

所需知识和技能：
？ 丰富的管理经验：包括对员工激励、领导、目标设定、以及表现评估的能力。
？ 有能力创造一个能够提高创新力和职业能力的工作氛围。
？ 熟悉新媒体渠道。
？ 有效处理和解析数据的能力；有建立并完善战略性市场宣传营销规划和项目的经验经历。
？ 对所负责的各方面工作进行规划和预算的能力。
？ 极强的沟通，协调，谈判能力。
？ 有建立、指导、并管理多个项目的成功经历。
？ 具有相关领域内时效性和趋势性的知识敏感度。

复杂情况/问题处理：
？ 具有设计、完善、和指导多个项目的能力；能够制定切实可行的工作计划方案，并负责在既定的时间内高质量地完成。
？ 有战略性思维，能创立有突破性的规划和项目。
？ 有能力针对核心目标进行宣传推广，达到令人信服和鼓舞的效果。
？ 有能力激励其他人的创新思维，及时把握创意间的联系，预测潜在产出。
？ 有能力投身创新方案的探索。享受未知机遇带来的挑战。

自主性/范围/决策制定：
？ 能够根据全面分析、个人智慧、经验和判断做出策略性决定。
？ 在项目总体目标下，在工作计划获得批准后，全权负责执行。
？ 有能力通过机构行动和资源的投入积极影响机构的公众形象。
？ 对敏感信息保密。

职责/监管 – 财务及监督：
？ 具有对行政人员和专业人员的管理领导能力。能建立清晰的工作方向和目标。
？ 财务职责： 包括完成预算目标，评估结果，以及建立所需的调整策略。
？ 有能力进行项目管理和团队预算管理。
？ 确保所负责项目符合TNC政策和流程规定，并符合外部合法合规的要求。

沟通/人际交往：
？ 极强的沟通和演讲技巧；面对关键受众时，能够有说服力地表达TNC成员的使命。
？ 能够与有影响力人物有效交流。在展示和讨论中能够调整策略走向和管理团队进程。
？ 在机构内，能够与同事及合作伙伴建立有建设性、高效的关系。
？ 能够有效应对工作中可能的高压情况；并在压力下能保持沉着。

工作环境/体能：
？ 仅需少量的体能，很少在艰难的环境下工作。
？ 需具有长时间工作的能力，能频繁出差。



大自然保护协会（TNC）给予员工公平的机会。

POSITION TITLE: CHIEF MARKETING &COMMUNICATIONS OFFICER
JOB FAMILY: Marketing and Membership
LOCATION: BEIJING OR SHANGHAI

BASIC QUALIFICATIONS:
？ Bachelor’s degree in marketing, communications or related field and minimum 10 years related work experience or an equivalent combination of education and experience.
？ Experience in organizing big events for public campaign;
？ Experience in on-line promotion;
？ Experience supervising and managing staff and teams.
？ Experience cultivating and managing client relationships.
？ Experience in project and account management including budgetary responsibilities, and measuring results of strategic plans and programs.

ESSENTIAL FUNCTIONS:
Responsible for management and annual objectives of one or more staff that create, manage and implement key/strategic initiatives and marketing programs designed to advance the Conservancy’s marketing strategies that build reputation, influence conservation action, and achieve fundraising goals. Ensure delivery of programs consistent with the vision and goals of TNC enterprise and through alignment of staff efforts that match priorities set by senior management.

Responsible for develop the organizational and program communication, marketing goal, strategy and actions to increase and sustain public awareness and support of The Conservancy. Work together with TNC World-wide communication and marketing office and regional Comm/marketing team to build TNC’s constituency in China. Oversees the dissemination of media information and manages and executes the Conservancy’s strategic communications effort. Works with program managers to identify communication needs and opportunities and to develop overall communications strategies for TNC. Develops and fosters relations with key persons in selected media and related fields to promote TNC objectives.

Manage the production budget and operational delivery of branding principles, whether applied internally, outbound or with external partners. Responsible for relationships with internal partner(s) or key stakeholder group(s). Provide input to operational budget.

KNOWLEDGE/SKILLS:
？ Management experience including ability to motivate, lead, set objectives and manage performance of staff.
？ Ability to foster an environment of creativity and professional growth.
？ Familiar with new media channel and
？ Ability to manipulate, analyze and interpret data Experience developing, implementing, and measuring strategic marketing plans and programs.
？ Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
？ Excellent communications, mediation and negotiation skills.
？ Successful experience in developing, directing and managing multiple projects.
？ Knowledge of current and evolving trends in relevant discipline.


COMPLEXITY/PROBLEM SOLVING:
？ Ability to design, implement and direct multiple projects, setting deadlines and ensuring program accountability.
？ Ability to think strategically, creating breakthrough plans and programs.
？ Ability to communicate a compelling and inspired vision and sense of core purpose.
？ Ability to cultivate the creative ideas of others, make connections between ideas, and project potential outcomes.
？ Ability to experiment to find creative solutions. Enjoys the challenge of unfamiliar opportunities.

DISCRETION/LATITUDE/DECISION-MAKING:
？ Ability to make strategic decisions based on analysis, wisdom, experience and judgement.
？ Opportunity to act independently within broad program goals, with work checked by agreement with superiors.
？ Ability to commit the organization’s actions and resources in a way that affects public image.
？ Maintains confidentiality of sensitive information.

RESPONSIBILITY/OVERSIGHT –FINANCIAL & SUPERVISORY:
？ Management and leadership responsibility for administrative and professional staff. Establishes clear directions and sets objectives.
？ Financial responsibility includes meeting budget objectives, evaluating results and developing corrective strategies as needed.
？ Ability to develop and manage project and a team budget(s).
？ Ensures that program for which responsible complies with TNC policies and procedures and external (legal) requirements.

COMMUNICATIONS/INTERPERSONAL CONTACTS:
？ Excellent communications and presentation skills; ability to persuasively convey the mission of TNC members of audiences who are critical to the organization’s goals.
？ Ability to communicate effectively with influential people. Can change tactics midstream and manage group processes during presentations or discussions.
？ Leverages constructive and effective relationships with colleagues and partners within the organization.
？ Ability to diffuse high-tension situations comfortably and maintains composure under pressure.

WORKING CONDITIONS/PHYSICAL EFFORT:
？ Work requires only minor physical exertion and/or physical strain. Work environment involves only infrequent exposure to disagreeable elements.
？ Ability to work long hours. Willingness to travel frequently.

The Nature Conservancy is an Equal Opportunity Employer.

协会概览
大自然保护协会(The Nature Conservancy,TNC)成立于1951年,总部设在美国弗吉尼亚州阿灵顿市,是国际上最大的非政府、非赢利性的自然环境保护组织之一.协会的一百多万会员遍布美国各州,近4千名员工参与管护总面积达600万公顷的1600多个自然保护区.在拉美、加勒比海、亚太地区,以及非洲的30余个国家,协会与合作伙伴一起保护着超过4,700万公顷的生物多样性热点地区和长度达8,000公里的河流.目前协会在亚太区的保护工作涉及中国、澳大利亚、密克罗尼西亚联邦、印度尼西亚、巴布亚新几内亚、帕劳群岛，和所罗门群岛等。
为了更有力地推进TNC在中国和蒙古两国的自然保护项目,加强环保组织、企业界以及社会各方面合作伙伴的积极有效的合作,TNC总部决定于2008年10月在北京设立"大自然保护协会(TNC)北亚区办公室".北亚区未来将覆盖以中国、蒙古为中心的、与生物多样性保护直接关联的俄罗斯东部、哈萨克斯坦和湄公河下游国家和地区。
TNC的愿景是我们期望一个拥有健康的森林、草地、沙漠、河流和海洋的世界,一个珍视自然系统与人类生活质量关联性的世界,一个所有生物赖以生存的环境可以世代长存的世界.协会的目标是与合作伙伴携手,到2015年,确保地球上每种主要生境类型的至少10%的区域得到有效保护.
关于TNC详细信息,请访问TNC总部网站www.nature.org:关于TNC中国部详细信息,请访问中文网站www.tnc.org.cn.官方微信号：TNC_China 官方微博@大自然保护协会TNC

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If you could not submit on line, you may send your CV and application to hrchina@tnc.org.The Nature Conservancy is an Equal Opportunity Employer
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