北京 [切换城市] 北京招聘北京市场/营销招聘北京市场助理招聘

Field Marketing Executive(Beijing)

利比里亚皇家加勒比游轮公司上海代表处

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:酒店/旅游

职位信息

  • 发布日期:2014-08-06
  • 工作地点:北京-朝阳区
  • 招聘人数:1
  • 工作经验:2年
  • 学历要求:本科
  • 职位月薪:面议
  • 职位类别:渠道/分销专员  市场助理

职位描述

Position Summary:


  • The primary role of this position is to effectively develop and implement field market support services according to headquarter sales support strategy of RCCL in China. Integrated series of training, co-op and tactical sales support to help local sales and industry partners achieve target ideally.

Essential Duties and Responsibilities:

· Develop and execute integrated sales support services based on fully understand field market characters and sales support plans.

· Provide specific training for local sales and travel agencies to minimize selling obstacle barrier in RCCL product.

· Develop and implement point-of-sales strategy to maximize RCCL SOV (share-of-voice) in PSA outlets in terms of collateral distribution, outdoor/in-store display, branded shop/area, etc.

· Negotiate with key trade partner to draw marketing investment plan with economic media resources.

· Manage co-op investment to ensure trade partners to follow RCCL’s branding guidelines and to maximize return on investment.

· Assist Regional Sales Manager to run sales campaign including product launch press release, trade and consumer road shows/tea parties, product training, etc.

· Establish and maintain a positive working relationship with field PSA to build the profile and exposure of RCCL as a preferred cruise operator.

· Provide field media and competitors’ report on a regular basis for decision-maker reference.

· Work closely with field BD team to increase RCCL brand & product awareness within regional PSA through but not limited in educational seminars to sub-agents, FAM trips, FVR for PSA’s cruise department head, agent sales & OP.

· Provide on-going field market and trade feedback with headquarter sales support team to keep the same pace.

· Performs other duties as required.


Qualifications & Experiences Required:

· Bachelor degree or above in Marketing or a Business related major from full-time university

· Minimum 2 years of experience in sales or marketing position, with tourism industry experience would be preferred.

· Proficient in presentation and training skills.

· Excellent spoken and written English and Chinese

· Positive thinking, high degree of self-motivation, reliable, persistent and result-orientated

· Ability to perform effectively under pressure and meet deadlines

· Proven project management skills with demonstrated ability to translate into action plans and measurable outcomes achieved

· Successful negotiation / mediation skills; Considerable out of hours work and travel will be required

公司介绍

皇家加勒比游轮有限公司是全球领先的游轮度假集团,总部位于美国迈阿密,是纽约证券市场上市公司。旗下拥有皇家加勒比国际游轮(Royal Caribbean International)、 精致游轮(Celebrity Cruises)、精钻会游轮(Azamara Club Cruises)、普尔曼游轮(Pullmantur)、CDF(Croisieres de France)及与TUI AG合资的TUI Cruises等六大著名游轮品牌。共拥有40艘豪华游轮,另有4艘在建。
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌,拥有六个船系,22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地,在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海,北京和广州设立代表处。从2010年起,正式在亚洲全年部署总吨7万吨的“海洋神话号”,提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年,皇家加勒比游轮有限公司又将全球十大游轮之一,亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲,将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年,海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。

公司中文官网:www.rcclchina.com.cn
公司英文官网:www.rccl.com