北京招聘

区域市场专员

工作角色：负责管辖区域内罗技品牌宣传，渠道促销和售点显现等市场相关工作

工作内容：
? 区域/渠道内品牌宣传
? 按公司策略定期制定和执行品牌宣传计划
? 充分利用本地媒体和渠道用低成本最大化公司品牌宣传
? 组织实施渠道宣传和草根活动
? 开发/维护行业和跨行业市场联合合作伙伴
? 按需开发/维护当地市场供应商
? 售点的显现
? 有创意/低成本地快速扑捉售点的显现机会
? 督促/监督RSR在售点的执行和跟进
? 建立维护售点模范店和高产出店的显现和执行
? 渠道促销
? 推广/执行全国和区域整体促销活动
? 和当地销售/市场经理设计/执行本地的促销活动
? 管理电脑城，LFR, 学校,网吧等渠道重要客户的促销
? 组织和管理促销员队伍
? 报表和其它
? 本地市场费用的申请，管理和核销
? 培训销售队伍和客户罗技产品知识
? 定期辅导/监督RSR的日常工作
? 有效管理/使用促销品和其它显现工具
? 反馈市场竞争信息
? 向主管/其它部门提供相关报表

考核指标：
? 区域销量，市场份额
? 市场工作指标
? 渠道拓展、显现
汇报上司：
? 业务汇报：城市销售经理或省销售经理
? 职能汇报：区域市场经理

候选人要求：
? 本科大学毕业生
? 3年以上的IT或快消行业渠道市场经验
? 充分了解熟悉区域，区域渠道和客户，当地媒体
? 良好的中文沟通技巧和表达能力
? 良好的计划和项目执行能力
? 外向，积极，主动
? 能够面度压力和挑战
? 对时尚,高科技,互联网和市场宣传有极强的爱好
? 良好的审美观和判断力
? 较强Office 办公软件技能

Responsibilities and authorities:

Overview:

? The TMR (Territory Marketing Representative) is a key support role in growing our geographical coverage in China.
? He/She trains and leads RSR team in their day to day activities in order to support sell out and build a strong brand presence in a given cities for the future.
? The TMR is responsible to execute the national/local channel marketing activities in a designated province or cluster with RSR/TSR team
? He/she will build a strong brand presence both in POS & Ads. in designated province for future, improve brand awareness

Mission:

? Grow the POS sales out revenue of Logitech‘s portfolios in responsible POSs by leading RSR or promoter team, executing together on channel sales & marketing activities
? Keep outstanding Logitech channel branding in POS (1.Store image 2. In store Merchandising for selling+ DEMO/Sample experience 3.Campaign& promotion POP exposure 4.Maintain IT mall Ads & LFR in store Ads )

Priorities:

1. Territory channel marketing management
2. Channel Marketing Activities Execution
3. Channel Branding
4. Training
5. Reporting

Key Measurable Activities for TMR:

? 40% of designated province or cluster sell thru revenue
? 60% of channel brand presence
? 30%, number of POS building in A,B shops of IT channel & LFR
? 30% of local outdoor or POS brand image building

1. Territory channel marketing management
? Plan RSR weekly/monthly shop visits list & route
? Work with TSM& FMM for shop visit check list report
? Execute POS merchandising standard
? Provide priorities and itinerary in given format, based on shop level, revenue importance, etc…
? Daily manage RSR shops visit on time & check RSR working result
? Manage and control timely execution
? Manage local warehousing, allocation and dispatching of merchandising material (giveaways, POS, samples, etc…)
? Manage local marketing budget, responsible of claiming on time
? Visit territory authorized &unauthorized POS to check Logitech’s merchandising standards are respected
? Includes product counter display guideline/ POP placement /demo unit display
? Territory sample management
? Build a winning team between Logitech, local territory distributors, resellers, authorized dealers and final tier
? Regularly run local channel loyal program with TSM

2. Channel Marketing Activities Execution
? Directly implement territory marketing activities with territory RSR team or promoter team
? Execute company’s/Local promotions in given territory
? Execute company’s/Local road-shows in given territory. Includes venue selection and negotiation, training RSR, POS/promoters, on site supervision and execution
? Support & execute company’s product channel launch
? Includes channel preparation, distribution and collection of notice letters and agreements for POS/product placement, demonstrations

3. Channel Branding
? Manage the brand building in a given territory
? Implement store dressing, retail counter design, manage changes and refreshes
? Prepare quarterly decoration plan with TSM, LFR& FMM
? Execute with RSR team
? Improve brand deployment and expansion in IT Mall
? Prepare quarterly POS expansion plan (IT mall A,B,C shops, LFR) with related TSR/TSS/TSM/LFR sales
? Execute with RSR team
? Manage IT Mall advertising. Includes finding, negotiating placement and duration
? Prepare quarterly territory outdoor or indoor advertising plan with related TSR/TSS/TSM/LFR
? Execute with RSR team

4. Training
? Train territory RSRs and POS about company, products and programs
? Train RSRs on how to train POS’s clerks

5. Reporting
? Territory summary report
? Weekly Collect and analyze territory POS report which is submitted by RSR team
? Collect and analyze competitive information, models, retail prices, promotions which is submitted by RSR team
? Analyze POS shortage information, channel issue and communicate with local TSR and resellers for solutions
? Maintain the territory POS list
? Collect & summary territory authorized POS list from TSR/TSS
? Collect & summary territory unauthorized POS list from RSR

Requirements:

1. Bachelor Degree from recognized national university
2. Have at least 3 or 5 years solid channel/retail POS trading marketing experiences in IT/CE industry
3. Good performance track record in target territory
4. Good relationship with Local IT Mall, LFR, Local media
5. Ability to inspire others to reach higher
6. Demonstrate high energy and the ability to energize others
7. Willing to take challenge and work under pressure
8. Good communication skills
9. Self-motivated, results orientated align with company business strategy
10. Good planning skills &MS office skill preferred
11. Chinese as native language, fluent in English both written and verbal

2018设计领域全球十大最具创新力公司之一，全球业绩连续五年强势增长，多品牌、多品类——高科技行业中的“宝洁”，源于瑞士、精工匠心，不仅是云周边设备供应商，更是Design Company。

罗技创立于1981年，专注于设计与人们生活紧密相关的产品，近年来已转型成为一家云周边设备供应商。

罗技公司在瑞士证券交易所(LOGN)和纳斯达克全球市场(LOGI)公开上市，旗下拥有罗技、罗技G、Jaybird、Ultimate Ears、Astro Gaming等多个品牌，业务涉及生产力及创造力、电竞游戏、视频协作、音乐和智能家居多个领域，在全球140多个国家和地区展开业务，在多个细分品类雄踞市场份额领先位置。

凭借产品出色的工业设计及创新，罗技频频揽获各类世界级设计奖项，包括红点设计大奖、德国iF设计大奖和Good Design设计大奖等。