北京招聘

Your challenge
所面临的挑战

In this position you will work in an international team made up of designers, client managers and brand strategists who are competent in strategic brand consulting and brand management. You will facilitate workshops with clients or target groups, are familiar with market research, and enjoy analyzing markets, brands and consumer needs. When working on subjects like brand architecture you have a systematic approach, and you burn with creative ambition when it comes to developing brand positions or visions. You are also interested in social trends, communication, or tool development, as well as in powerful brand design that unleashes emotional energy in companies and markets.
在这个职位上，你将与一支国际化的战略性品牌咨询与品牌管理上十分有才干的设计师，客户经理，与品牌顾问一起工作。你会与客户或者目标团体一起开会，熟悉市场调查，喜欢分析市场，品牌与受众。对于品牌架构，总是有自己的一套系统性的做事方法；在开发品牌定位与品牌愿景时，充满设计野心。你对社会走势，沟通，开发工具，与释放企业与市场感情能量的强大的品牌设计感兴趣。

Whether you are working for an international corporate group, a medium-sized B2B company, a cultural institution or an entire region, you are always alert, reliable and professional, and present your work confidently and convincingly.
无论是就职于一个国际性大企业，一个中型的B2B公司，一个文化机构，或者是整个区域，你都必须是警惕的，可信的与专业的，而且可以很自信与很有说服力的来展示你的工作成果。

Your responsibilities:
岗位职责：
? Conceptualize and conduct insight-driven primary and secondary research (quantitative & qualitative)
概念化且实施洞察力驱动的主次研究（定量和定性的）
? Analyse results and formulate strategic implications for brands
分析研究结果并且制定品牌应用策略
? Analyse competitive environments, target markets and consumer needs to develop meaningful and distingtive brand platforms
分析竞争环境、目标市场和消费者需求， 建立有意义且与众不同的品牌平台
? Assist in new brand development, repositioning of brands or brand relaunches for different industries and consumer segments
协助针对不同行业和消费者细分市场的新品牌的拓展、品牌的重新定位或者品牌的重新启动
? Facilitate the development of brand communication concepts, content concepts, naming concepts and as well as creative communication ideas
促进品牌传播理念、内容理念、命名理念以及创造性沟通观的发展
? Formulate briefings and the strategic foundation for further creative offline and online applications as well as brand centers or dealership environments
针对未来创造性的线上线下应用以及品牌中心或者代理商投资环境来制定简报和战略方向
? Take part in creative brainstormings with designers, project managers and brand strategists
与设计师、项目经理和品牌策划师一道参与创造性的头脑风暴
? Take part in client meetings and assist the senior staff in workshop preparations and top management presentations
参与客户洽谈会并协助高级职员筹备研讨会和高层述职会



Your profile
职位要求
? A Master´s degree in business management, psychology, sociology or communication sciences
企业管理、心理学、社会学或者传播学硕士学位
? Experienced in insight-driven qualitative primary and secondary research and targeted consolidation of information and interpretation
在洞察力驱动的主次研究以及信息和阐释的目标整合方面富有经验
? First professional experience in strategic planning or brand strategy in an agency (CI/CD agency, advertising agency), or business consultancy focusing on brand management
在机构里面有战略规划与品牌战略的第一手经验 （公司标志／公司设计机构，广告公司，或者商业咨询公司）
? First experience in creative concept development, Chinese copywriting and translation of brand strategies into communication plans and concepts
在创造性理念的发展、中文宣传文案以及转化品牌策略为沟通方案和观念方面有第一手经验
? Good understanding of Chinese consumer landscape and local market specifications
熟稔中国消费者布局和当地市场规范
? Experience within the automotive industry is a plus
具有汽车制造业相关经验的优先考虑
? Confident in moderation of workshops and holding presentations in English and Chinese
研讨会上能自信表达且能用中英文进行业务陈述
? Chinese native speaker with profound communication skills in English (verbally, written language)
具有良好英语沟通能力（说写俱佳）且母语为普通话
? Stress-resistant, flexible and open-minded mentality
具有抗压能力、头脑灵活且思想开明
? Motivated self-starter, proactive, inquisitive long-term thinker, clear in both mindset and approach
有自主能动性，积极主动，充满好奇心的思考者，思维模式与做事方法都很清晰明了

MetaDesign是全球领先的品牌咨询和设计机构，我们为您的品牌打造全面丰富的品牌体验，并从传播、产品、服务、活动等各个方面塑造统一的品牌形象。我们的任务是确保您的客户对品牌的认知准确深刻，无论在现实世界、平面世界或是数码世界。MetaDesign在柏林、北京、杜塞尔多夫、旧金山以及苏黎世都设有分支机构。

MetaDesign is a leading international branding and design firm. We elevate the perception of brands by designing experiences that communicate the identity of companies and its products to customers, whether in the physical, print or digital worlds. MetaDesign has offices in Berlin, Beijing, Dusseldorf, San Francisco and Zurich.