北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Marketing Manager, Beijing/市场经理,北京购物中心

英特宜家购物中心(中国)管理有限公司

  • 公司规模:150-500人
  • 公司性质:外资(非欧美)
  • 公司行业:房地产开发  批发/零售

职位信息

  • 发布日期:2014-05-28
  • 工作地点:北京-大兴区
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  

职位描述

Responsibilities

- Be a member of the Shopping Centre Management Team.

- Lead the Shopping Centre Marketing team and support the professional development of the co-workers.

- Suggest the marketing strategy, create and implement the SC Marketing Plan with Central Marketing’s support and supervision

- Work closely with Central Marketing Department to align IICG China’s Marketing Strategy & guidelines in the SC

- To initiate and evaluate all kinds of promotion, community and CSR activities

- Cooperate with Commercial Manager on all tenants related matters to deliver marketing support to tenants and coordinate tenants marketing activities with the SC

- Prepare and monitor the Marketing budget

- Excel the basic by best practice and lesson learning sharing from IICG other countries and from the rest of the world

- Any tasks assigned by Shopping Centre Manager and IICG China Central Marketing Manager

- Establish relationship with IKEA local marketing manager and set up regular cooperation in the field of marketing

- Responsible for local research based on the alignment with Central Marketing to analyse effectiveness of marketing activities, monitor and provide local competition and consumer trends

Qualifications


Mandatory for the position

- Basic oral and written English

- 5+ years of solid marketing experience, good understanding of marketing mix and positioning

- Basic leadership and people management skills, consumer focused

- Basic knowledge of how retail tenants work and their needs


To be acquired in the role

- Good knowledge of the Shopping Centre Business in general.

- Experience of setting and implementing action plans, setting budgets, provide clear direction and following up goals.

- Very good knowledge of the shopping centre marketing

- A good knowledge and understanding of the IKEA Values and culture


Education

- Bachelor Degree in business/marketing or other academic degree


Capabilities/Skills


- Basic leadership skills

- Analytical skills

- Good communication and negotiation skills

- Business minded, striving for positioning of the product

- Ability to adapt to changing demands and conditions

- Ability to work under pressure and to the deadlines

- Ability to work on multiple projects at one time


Specific organisational requirements

- Business travels 25-30 days / year nationally and internationally

- Flexible working hours including weekends.

公司介绍

At Inter IKEA Centre Group we develop, own and manage shopping centres in partnership with IKEA stores in 13 European countries. We offer commercially attractive, family friendly retail destinations that meet the needs of the many people. Today we manage more than 1,000,000 m2 of retail space; an area that will double over the next few years. With the confidence of stable growth and a strong set of down-to-earth values, we are now expanding into new markets in Europe and Asia. Long-term management is key in our business. We invest in continuity and commit ourselves to being a good neighbour.

For further information please contact:
www.iicg.asia