Marketing Manager, Beijing/市场经理,北京购物中心
英特宜家购物中心(中国)管理有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:房地产开发 批发/零售
职位信息
- 发布日期:2014-05-28
- 工作地点:北京-大兴区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理
职位描述
Responsibilities
- Be a member of the Shopping Centre Management Team.
- Lead the Shopping Centre Marketing team and support the professional development of the co-workers.
- Suggest the marketing strategy, create and implement the SC Marketing Plan with Central Marketing’s support and supervision
- Work closely with Central Marketing Department to align IICG China’s Marketing Strategy & guidelines in the SC
- To initiate and evaluate all kinds of promotion, community and CSR activities
- Cooperate with Commercial Manager on all tenants related matters to deliver marketing support to tenants and coordinate tenants marketing activities with the SC
- Prepare and monitor the Marketing budget
- Excel the basic by best practice and lesson learning sharing from IICG other countries and from the rest of the world
- Any tasks assigned by Shopping Centre Manager and IICG China Central Marketing Manager
- Establish relationship with IKEA local marketing manager and set up regular cooperation in the field of marketing
- Responsible for local research based on the alignment with Central Marketing to analyse effectiveness of marketing activities, monitor and provide local competition and consumer trends
Qualifications
Mandatory for the position
- Basic oral and written English
- 5+ years of solid marketing experience, good understanding of marketing mix and positioning
- Basic leadership and people management skills, consumer focused
- Basic knowledge of how retail tenants work and their needs
To be acquired in the role
- Good knowledge of the Shopping Centre Business in general.
- Experience of setting and implementing action plans, setting budgets, provide clear direction and following up goals.
- Very good knowledge of the shopping centre marketing
- A good knowledge and understanding of the IKEA Values and culture
Education
- Bachelor Degree in business/marketing or other academic degree
Capabilities/Skills
- Basic leadership skills
- Analytical skills
- Good communication and negotiation skills
- Business minded, striving for positioning of the product
- Ability to adapt to changing demands and conditions
- Ability to work under pressure and to the deadlines
- Ability to work on multiple projects at one time
Specific organisational requirements
- Business travels 25-30 days / year nationally and internationally
- Flexible working hours including weekends.
公司介绍
For further information please contact:
www.iicg.asia