北京招聘

Job description
Database Marketing Responsibilities at the campaign level:
Participate in planning & strategy sessions and develop campaign data strategy based on knowledge of availability of data, data sources, past results
Understand account level (install base, competitive, financial, etc) and contact level (opportunity, interaction, contact tier, etc) information in the Marketing Database (MdB)
Understand and integrate disparate data sources into coherent views and results
Execute data tasks including audience segmentation, audience testing, list generation, audience counts, waterfall chart, seed list, list review & validation, leveraging Unica Campaign to develop flow charts to support campaigns.
Leverage key database marketing priorities and initiatives such as predictive analytics, contact preferences, CCI.
Ensure touches and responses are accurately recorded and captured in MAT, Siebel and MdB in a timely manner.
Analyze & test results in order to develop actionable targeting insights for continuous improvement.

Unica Responsibilities at the campaign level:
Participate in planning & strategy sessions and develop final executable campaign map, with recommendations and consulting on the most effective way to execute tactics in Unica based on past results, system efficiencies.
Identifies tactics for which audience list is required
Designate MAT Collaborate shared templates to be used
Define MAT entry set-up sequence for each collection of tactics
Recommend and define test cells for offers, creatives, message lines, etc.
Agree on delivery date for key inputs: creative, mailing information details, direct mail elements, web-based registration form activation
Execute all campaign tactics in Unica Campaign and/or Unica Collaborate.
Campaign performance diagnostics to develop actionable tactical insights to drive enhanced campaign results in the future

Key Skills
Japanese language skills (for Japan only)
Marketing
Database Marketing
Database Tools/Skills: SQL or query tools, data manipulation, programming logic, data analysis.
Communications

Required
Bachelor's Degree
English: Fluent
Japanese: Fluent
Chinese simplified: Fluent

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

IBM（国际商业机器公司），创立于1911年，是全球 IT 产业一家百年企业, 也是全球规模最 大的科技公司之一，业务遍及170多个国家和地区。IBM 转型成为一家认知解决方案和云平台公司，持续借助创新科技、行业专长、诚信助力商业和社会发展。2018年全年总营收达796亿美元。每年在研发领域的投资超过60亿美元。