Marcom Leader
泰克科技(中国)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:仪器仪表/工业自动化
职位信息
- 发布日期:2014-05-16
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:面议
- 职位类别:市场/营销/拓展主管
职位描述
Job Responsibilities:
1. Lead and Manage a team of Marcom Specialists, collaborate closely with Technical Marketing Managers to Plan, Do, Check & Adjust Marketing Programs & Campaigns to hit Marketing, NPI KPIs and Bowlers
2. Develop Marcom Program / Tactical / Activities Plans based on given Objectives, Strategies and Budgets, particularly for NPI and targeted segments/applications
3. Execute Marcom Programs & Activities timely, and within Budget, delivering outcomes that exceed planned results
4. Check and do all Marcom Operational Analysis, pin-pointing what’s work and what’s not, concluding any best practice, lesson learnt, and thus adjusting practices, approaches that will delivering better results
5. Interface & Collaborate with Worldwide Marcom Team, bringing Best Practices and Leveraging Marcom Deliverables from Worldwide, Product Lines, and other regions
6. Lead Ad-Hoc Marketing Automation and Digital Marketing Projects, developing project plan, pulling, motivating and coaching people to complete actions, timely and tracking results against plan
7. Build up Marcom Execution and Vendors Management Standard Work, improving Marcom Productivity and Effectiveness
Skills & Competencies
1. 3+ years People & Performance Management, able to teach, direct, coach, lead and motivate Marcom Specialists, bringing team’s performance and capabilities to a higher level
2. 8+ years B2B Marcom Experiences, preferably gained in Industrial, Semiconductors / IC-Chipsets, Automation, Instrumentation or other High-Tech markets
3. Hands-on experiences with PPC/SEO Campaigns and Agencies, preferably well knowledgeable in Google Analytics, able to evaluate Analytics to fine tune our investment to achieve better ROI; Hands-on experiences with Marketing Automation
4. Personally, highly self-initiative with can-do attitude, willing to take an extra mile others don’t, able to cope with dynamic changes, ambiguity, a good people leader able to bring people around tasks, focus with the Ends in mind, and always trying to do better, fixing the loosened ends proactively
公司介绍
我们思想远大。 我们热爱挑战。 我们崇尚创新。 我们勇于开拓新路,创造改变世界的技术。 您要加入我们吗?
公司地址:
【上海】
- 上海市长宁区福泉北路518号9座
- 上海市浦东新区川桥路1227号
中国大陆地区其他办公地点:北京、成都、西安、武汉、深圳
联系方式
- Email:APAC-TSC@tektronix.com
- 公司地址:br【上海】